Forecast for consumption real commitment and loyalty, but especially on behavior in the market, can be risky If you don't ask the right questions before we Commission research.
Questions like, "predictive research is?" "Validated state?" "It is measuring emotion, and that goes beyond checklists of items of images?
But, ultimately, there is only one question you need answered satisfactorily: what happened? The research said this and what happened?
Winston Churchill wisely noted, "However beautiful the strategy, you should occasionally look at the findings," results as 2010 has come to an end, we took his advice and examined as what we said in the course of the year in our blog, the Keyhole, coupled with the market. In short, to see what happened?
Click ' what happened? ' link on the website www.brandkeys.com to listen to an introduction and 9 recordings: true stories that are the result of this examination, a look back at categories ranging from sports leagues to smart phones, copiers, cameras, Ford to Facebook, Apple, Avis to see if what we said would happen, has happened.
Having research is good, but getting positive results for your brand is better. These days you need to walk away from the table, if your search did not match with the results of the market.
Brand keys Robert Passikoff
Brand keys (www.BrandKeys.com) is the only research consultancy that specializes in customer loyalty by providing brand equity measures providing precisely the behavior of consumers in the future.
Contact: Robert Passikoff-212 532.6028 x 12: Robertp@brandkeys.com
Contact: visibility-Len Stein: Mobile 914 527 3708-Lens@VisibilityPR.com
14/01/11
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