myThings begins 2011-winning This Prestigious Award From Econsultancy With Leading affiliate network Partner Affiliate window after growing customer Base by 800% and revenue by 1200% in 2010
myThings, an innovator in personalized retargeting, announced today to win the prize for innovation in the Econsultancy Affiliate Marketing with affiliate network partner Affiliate window. myThings was the only personalized retargeting solution provider appointed or approved by Econsultancy.
myThings experienced custom retargeting as a solution to support all participants in the ecosystem of affiliate marketing-affiliate networks, affiliates (publishers), and merchants (advertisers)-and the company is now unequivocal leader of retargeting custom more than affiliate networks.
In its partnership with affiliate window, myThings provides affiliate network merchants (advertisers) increase conversions back from 300-700%. The performance of the company for affiliate window merchants allowed myThings achieve status # 1-best affiliate-affiliate solution in a wide range of categories of goods on platform affiliate window, including the categories of women's and men's clothing, footwear, lingerie, laptops, televisions and health among many others.
Increases of 300-700% in return conversions generated by recent research by myThings support by comScore, which found that retargeting was the tactic more effective online advertising, behavioral and contextual targeting.
myThings was recognized by Econsultancy for provision of personalized retargeting solution of the company, which helps optimize ads according to prior users shopping experience. myThings provides the leading retailers in the United Kingdom and Europe, including Karen Millen, PriceMinister, PIXMania, M & Co and Etam, with a solution for your targeted visitors after they leave the Web site of the retailer, turning prospects into buyers lost. The company's solution is based on its proprietary technology that facilitates optimisation, serving ads personally tailored, real-time generated based on a set of variables to improve performance.
Econsultancy judges, an international panel of companies including the BBC, Mercedes-Benz, Dell, Telefónica (O2), DuPont, BT, NET-A-PORTER, Mindshare, bigmouthmedia, SMAC and Newsforce, as well as digital gurus like Paul Boag, Sam Decker and Ian Jindal: "this is impressive and aggressive technology, and is tactically a smart thing to do. Is both innovative and effective. We expect to see it more widely used in 2011. "
As a leader in personalized retargeting solution provider for online retailers, myThings serves over 25% of retailers top-100 in the major markets and seven out of 12 major online retailers in France.
In 2011, myThings will be expanding in the markets the company formed at the end of 2010, including Germany, Italy, Benelux, Spain and Japan.
"We are pleased that Econsultancy has recognized the innovation in our strategic partnership with myThings, which has enabled unprecedented performance lifts in Exchange conversions," said David Hall, Director of partnerships, affiliate window.
"We are thrilled that Econsultancy myThings recognised for our contribution to e-commerce and affiliate marketing," said David Kiashek, Managing Director, UK to myThings. "By increasing conversion rates of return from 300-700% for online retailers and affiliate marketers, myThings is demonstrating the effectiveness of personalized retargeting to the field of electronic commerce in General and in particular the affiliate marketing. Is this level of performance, facilitated by myThings, proprietary technology that has allowed us to pioneer and now lead as custom solutions provider for retargeting for all participants in the affiliate marketing ecosystem ".
On myThings
Founded in 2005 by technology managers and retail, myThings is the leader in personalized retargeting CPA, specializing in Customizing the affiliate channel. With over one billion impressions per month, myThings provides solutions for performance-based display advertisement (CPA) that offer more than 500% in return increase conversions for the top online retailers. Our offices are located in the United Kingdom, France, Germany, Benelux, Spain, Italy and Japan.
myThings was chosen as the preferred provider of retargeting, often exclusive, customized from top affiliate networks, ad agencies and analytics platforms and ecommerce, as Coremetrics, XiTi, Venda and affiliate window, integrating with existing tags.
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