A new advertising campaign by New York Life Insurance Company is focused on financial advisors, as the company seeks to itself and its subsidiaries position as suppliers of lifetime guaranteed income streams.
With the motto "Let's give Americans their pensions back", the company launches a multi-year campaign of annuities showcase as replacements for pensions are no longer available for most consumers. Chris Blunt, executive VP responsible for the security of retirement income, said in a statement that the program "encapsulates our belief in the wisdom of practice create a revenue stream lifetime guaranteed for you".
This is a starting point for the company, which traditionally has focused on consumers and non-financial professionals. Angela Kyle, senior VP security divisions of the company retirement income, said in an interview that advertising campaigns in the life of New York traditionally focused on consumers and the consumer press, and that "we did very limited exchange of advertising; this campaign is specifically intended for the financial adviser."
Kyle added, "New York Life sells annuities fixed immediate and distribution channels, in addition to selling these annuities and variable annuities in our Agency channel."
By LIMRA, sales of annuities in 2010 showed mixed results, with variable annuity sales 8% compared to the first three quarters of 2009 and selling annuities fixed 11% compared to the first three quarters of 2009. indexed Annuities, according to the analysis of beacon, is composed of 44% fixed annuity sales in the third quarter of 2010.
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