Korean Designer Doii Lee (Center) at the Asian debut of the show outside of her home base
They are well known in their countries of origin, especially from the celebrities who wear their creations, but renowned designers from Japan, Korea and mainland China Asian made their debut in Hong Kong at the HKTDC Hong Kong Fashion Extravaganza, January 17.Paris-based designer Korean Doii Lee said that the show exclusive, a world Boutique, Hong Kong, to highlight is the first step in making its label a truly global brand. "I am a young designer who wants to make it in the international market," he says. "This means a lot to me, because it can be a platform to grow my business in Hong Kong and South China area, which is what all young designers dream to do right now."
This design features a Keita Maruyama modern traditional Japanese motif
MS Lee joined Japanese designer Alex Wang Keita Maruyama and from mainland China to fashion Extravaganza this year, one of the highlights of world Boutique, Hong Kong. Acclaimed for its romantic and sophisticated look, his modern take on traditional Japanese sake, Mr. Maruyama is also using Hong Kong as a springboard for the wider Asian market. The extravagance of fashion to Hong Kong was the first major international exhibition of Alex Wang."As the only representative from Hong Kong, obviously I put my best foot forward and show them that Hong Kong's capable of," said Barney Cheng, who rounded the line-up of famous designers. His collection, nicknamed "Nomad urban", was his first collaboration with the HKTDC Hong Kong since winning the Contest 18 young Designers ' years ago.
Rue du Mail
Martine Sitbon,
Creative Director of Rue
du Mail, was the VIP
judge at this year's Hong Kong Young Fashion Designers ' Contest
Trading Partner of MS Sitbon, designing Hong Kong Jimmy Chan, who also served as one of the judges, credited the program to help the next generation of talent to achieve their dreams.
"Urban Nomad" was the theme of collecting Barney Cheng in Hong Kong
"Young designers have great potential to do even better. Have the technical skills and ideas, "said Mr Chan."They just need to be refined ".Eye on Tokyo
Nearly 2,000 exhibitors from 25 countries and regions participating in the HKTDC Hong Kong Fashion Week autumn/winter 2011 and world Boutique, Hong Kong 2011, who continue to 20 January at the Hong Kong Convention and Exhibition Centre. Organised by the Hong Kong Trade Development Council, simultaneous events spotlight the role of the city as a capital of trend and a hub of fashion-the most important purchases.
The Japanese Pavilion tokyoeye made her debut in Hong Kong fashion week, a showcase of nine of the hottest labels of Japan. "The main feature of these brands is that they are not following trends, but actually create fashion trends, said of Satori Miura of Japan Ministry of economy trade and industry (METI), who organized the Hall."Labels are selling well in Japan, but also want to develop their overseas market ".
The Pavilion tokyoeye has nine of the hottest fashion brands of Japan
Among these is the fashion label Fugahum male and female. A blend of graphic arts and fashion, art director Akiyoshi Mishima and stylist Asuka Yamamota are the brains behind the brand."We are here because we want to explore the overseas market, particularly in Asia, because it is growing rapidly," said Isseki Tadokoro Fugahum representative. "We want to promote our brand in Asia, which is why we came to Hong Kong".
Based on Shanghai Qinyi, specializing in high-end qipaos, traditional clothes of Chinese women, also debuted at the show in Hong Kong. "As China's economy develops rapidly, we believe it is also a good opportunity to spread the Chinese influence abroad," said Li Jian Qin, founder of the company that has established officials, including the APEC leaders when Shanghai hosted the APEC 2001 Summit.
Shoe Fountain
World Boutique this year also put a spotlight on the shoe industry in Hong Kong. The Federation of Hong Kong footwear has launched the project of the fountain of shoe, helping members to find new market opportunities. Twelve past finalists in the competition of Hong Kong footwear Design, coupled with the producers of 10, came up with new models that have been exposed in a runway show during the world Boutique.
"The goal of this project is to build links and allow designers, companies and factories to work together and get products to market," said Frank Leung, President of the Federation.
Mr Leung said Hong Kong designers have the edge over their European counterparts in terms of understanding of the market in mainland China. "There's a huge market on the Mainland, and we want to get a bigger share of the market in the coming years," he said.
These feelings are shared by international exhibitors at the show.
"Hong Kong is a city very cosmopolitan, with all the resources here assembled and talented," said Mr. Miura of METI. "This is a very important and we want to promote the best in Tokyo to the world through Hong Kong".
Related links
HKTDC Hong Kong Fashion Week for fall/winter 2011
METI
World Boutique, Hong Kong 2011
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