A step-by-step approach for creating engaging highly White paper

Today white papers have become HOT vehicles, and countless companies are using them to generate leads and grow their business. In fact, research conducted by leading industry analysts such as Marketing Sherpa, It Media, Tech Target and Information Week that all show that the vast majority of business decision makers today are using white papers to make critical purchase decisions and information about vendor solutions.

Now there's an online class that will teach you every step of the planning white paper, development and marketing process. It's called 101 White Paper: a step-by-step to create highly engaging White paper. Its goal is to help you create exceptional white papers to help you achieve your business objectives and achieve success.

Jonathan Kantor

"Reset the understanding of a" white paper ". Treat it as an essential first impression of the entire company. "

Jonathan Kantor, a 27-year veteran of business with companies like Apple, Microsoft and J.D. Edwards Enterprise Software, is the teaching of the class. Jonathan has spent the last 13 dedicated to the marketing of the white paper and personally has created over 300 white papers, including such companies as Procter & Gamble, Intel, Adobe, Lexmark and Juniper Networks. Jonathan is a regular contributor to ClickInsights Whitepaper experts Interview Series. He is also author of Crafting 2.0 Whitepaper: planning information for today's time and attention challenged Business Reader.

101: A white paper approach step-by-step to create highly engaging White paper is a live online event, designed to help freelancers and business marketing to master the art of creating and marketing white papers from start to finish. You can attend 101 White Paper: step-by-step approach to creating highly compelling White paper from your home or Office.

You don't need to be a geek to write white papers. If you can write an article, you are well equipped to craft great white paper.  Secondly, it is not only the technology companies that use white papers. Any company that sells to other businesses is a primary objective, and thousands of companies use the white paper today to educate customers and generate leads.

101 White Paper you will go through each stage of the development of the white paper, by scheduling a draft White Paper, to build your white paper, and ultimately improve your white paper with visuals designed to attract the attention of the reader. You'll also learn how to market your white paper: using Social Media to generate leads and grow new business opportunities.

Here are the classes that teach you Jonathan:

Session 1: Planning Your White Paper – Jonathan will teach you the steps to properly plan, research, gathering information for your draft White Paper.Session 2: Building Your White papers – Jonathan will walk you through every step involved in building a business 6-page white paper gamemodes.Session 3: improve your white paper – Jonathan will teach you how to spruce up the whitepaper with Visual enhancements that attract the attention of the reader to your critical business messages and how to harness the power of Social Media for its white paper on the market.

Ambal Balakrishnan is the co-founder of ClickDocuments. You are a technologist-turned-marketer. Ambal spent nearly a decade in the corporate world in a variety of roles – engineering, program management, business development, strategy and marketing for premium and fast growth product divisions at fortune 500 companies. Education: MBA from Wharton, univ of Penn and master in computer science from Purdue University. Based in Silicon Valley. Twitter: twitter.com/ambal and twitter.com/connectthedocs/clickdocuments Blog: Clickdocuments.com

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