Steven v. Seghers, President, Hyperdisk Marketing, Inc., presented to the audience of more than 150 hoteliers from around the world with a guide to social media during a general session of the Preferred Hotel Group Annual Conference ™ January 12-16, 2011, secrets Maroma Beach Riviera Cancun in Cancun, Mexico.
Seghers, an industry expert with 17 years experience in digital marketing, has prepared the "tourist guide" from client examples, case studies, qualitative and quantitative research, and is the first in a series of social media strategic initiatives implemented for Preferred Hotel Group by Hyperdisk Marketing in 2011. Showcases strategic and detailed tactics meant to assist hotels in carrying out their social media efforts and will soon be distributed to more than 800 members Preferred Hotel Group worldwide.
Hyperdisk marketing
Founded in 1993, Hyperdisk Marketing Inc. (hyperdisk.com) offers a full suite of digital marketing services. Based in Irvine, California, Hyperdisk provides customers with a service nuanced strategy focused on driving sales, increasing brand visibility and improve customer loyalty. In order to help customers maximize their ROI, Hyperdisk emphasizes power of proactive, effective brand creative design, search engine marketing and aggressive integrated marketing tactics. Hyperdisk is strategic advisor to 1000 hotels and resorts worldwide. In addition to hospitality, Hyperdisk represents the major corporations in the pharmaceutical, foodservice, financial and real estate industries.
Preferred Hotel Group ™
Preferred Hotel Group represents more than 800 independent hotels, best in class and luxury shared ownership resorts in over 70 countries through a set of six distinct brands: Preferred Hotels ® & Resorts, preferred Boutique ™, Summit Hotels & Resorts ™, Sterling Hotels ™, Historic Hotels of America ® and preferred residences ™.
A family run business, Preferred Hotel Group offers independent accommodation necessary to serve global markets business, providing its partners with a suite of business solutions including comprehensive global sales, marketing, distribution, technology and quality. Hotel partners have access to over a million consumers through a comprehensive loyalty program for guests, I Prefer ™ and more opportunities to travel and exposure to a valuable niche market through ™ Golf favorite. For more information, visit us on the web at www.PreferredHotelGroup.com.
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