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7:10am Wednesday 19th October 2011
JUDGES were hit for six as they named Worcestershire County Cricket Club winners of the Best Membership Campaign Award for 2011 AT the ECB's (England and Wales Cricket Board’s) recent Business of Cricket Awards, Worcestershire CCC earned the accolade.
The annual Business of Cricket Awards showcases the marketing and PR across the 18 first class counties and MCC.
Winners were:
Best New/Lapsed Fan Campaign - Essex
Best Improvement in Customer Database and Relationship Building - Hampshire
Best Use of Digital Media - Warwickshire
Best Friends Life t20 Activation - Essex
Best Membership Campaign - Worcestershire
Best Integrated Campaign (International) - Warwickshire
Best Integrated Campaign (Domestic) - Derbyshire
Best Community Programme - Nottinghamshire
Best In Ground Event Package - Kent
Best PR/Media Management For a First Class County team - Nottinghamshire
The Commercial PR/Team of the Year - Nottinghamshire
Worcestershire CCC's entry for Best Friends Life t20 activation was also shortlisted.
Chief executive, David Leatherdale, said: "It is a great honour that Worcestershire CCC has been awarded the best membership campaign.
“This award is testament to our hardworking team and our loyal members, who have made the 2011 campaign such a success.”
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