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The phones have eyes: Vodafone?s augmented reality app brings t-shirts to life

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Mobile

October 19th, 2011 by Ben Fahy

With a big pitch on the go and some unwanted attention from the Commerce Commission and the ASA for misleading and irresponsible advertising, Vodafone’s been in the news a bit recently. But it’s got something slightly more positive to shout about now: an augmented reality (AR) application to celebrate its sponsorship of the Vodafone New Zealand Music Awards.

You savvy marcomms folk presumably know that AR is the overlaying of computer-generated content on a live view of the world (here’s a few fine examples). Some of you might even have AR business cards. But it’s still a fairly fringe technology in New Zealand, and, as far as Vodafone can tell, “it’s the first large-scale AR application of its kind” in New Zealand.

Smartphones, as the Web Vision video says, have eyes and ears, so the Vodafone app, which was created by Smudge Apps in Christchurch and can be downloaded at the Android Market, at the iTunes app store or by texting music to 898, allows users to hold up their phone, bring a t-shirt graphic to life and play Avalanche City’s latest single “You and I”.

1200 t-shirts have been made and hundreds of them will be worn for the next few weeks by Vodafone retail staff in the lead up to the awards at Vector Arena on November 3.

“Today’s technology is pretty incredible and we wanted to find a way of connecting our passion for Kiwi music with our love of cool innovation, while having some fun,” says Vodafone general manager of brand and communications, Suraiya Phillimore-Smith. “We know that Android and iPhone users are going to love seeing this in action in Vodafone retail stores. Our staff are going to be flat out standing around as customers point phones at their t-shirts.”

Music fans can also download the Avalanche City single straight to their smartphone via the Vodafone New Zealand Music Awards app. In addition the app features highlights from the 2010 Vodafone New Zealand Music Awards and finalist profiles.

Tags: Mobile, Smudge Apps, Suraiya Phillimore-Smith, VNZMA, Vodafone

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The blind leading the way ? from digital donations to Braille apps

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Digital

October 19th, 2011 by Cath Winks

The Royal New Zealand Foundation of the Blind (RNZFB) has launched a new online collection tool for its Blind Week appeal, 25-31 October, making it the first charity in New Zealand to do so.

In an ever increasing digital world, the RNZFB understands the need to communicate with its wide supporter base through interactive online channels.

The virtual bucket collection tool, named by the RNZFB as ‘MyBucket’ and created by New Zealand company Givealittle, uses the unique potential of digital technology and social media to enable supporters to ‘shake a bucket’ in the online space.

RNZFB Ambassadors Mike Hosking and Kate Hawkesby, previous street appeal collectors, will be taking part in the online collection, as is Jax Hamilton, Masterchef finalist and the face of the RNZFB’s Bake a Difference for Blind Week event.

“We’re really excited to be launching ‘MyBucket’ for this year’s Blind Week appeal”, says RNZFB’s Sandra Budd.

“We all know that people are communicating more and more online, so this new tool makes it easy for our supporters to spread the word to family and friends about a cause they feel passionately about.

“In an economic climate like the one we’re experiencing, it’s also an extremely cost effective way for us to raise essential funds and awareness of our cause”, says Budd.

The MyBucket online collection will be live for just three weeks from now until  5 November and the RNZFB is encouraging registrations via http://mybucket.rnzfb.org.nz/ It only takes a few easy steps to sign up as collector, or to donate via a secure payment process, with 100 percent of donations going to the RNZFB.

Embracing all things digital, the RNZFB has also launched a Braille translator iPhone app for Blind Week, with the help of APPD Solutions. You can download this app free from the iTunes store; simply search Blind Week.

Funds raised from Blind Week will enable the RNZFB to continue providing its blind and partially sighted members with the full range of skills, tools and resources they need to lead independent lives.

For all things Blind Week, including making a donation, visit blindweek.org.nz, check us out on facebook.com/RNZFB, or call us on 0800 120 BLIND (0800 120 254).

Tags: Blind Week, Givealittle, RNZFB, Sandra Budd, The Royal New Zealand Foundation of the Blind

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Howzat? - Worcestershire CCC clinches marketing award

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7:10am Wednesday 19th October 2011

JUDGES were hit for six as they named Worcestershire County Cricket Club winners of the Best Membership Campaign Award for 2011 AT the ECB's (England and Wales Cricket Board’s) recent Business of Cricket Awards, Worcestershire CCC earned the accolade.

The annual Business of Cricket Awards showcases the marketing and PR across the 18 first class counties and MCC.

Winners were:

Best New/Lapsed Fan Campaign - Essex

Best Improvement in Customer Database and Relationship Building - Hampshire

Best Use of Digital Media - Warwickshire

Best Friends Life t20 Activation - Essex

Best Membership Campaign - Worcestershire

Best Integrated Campaign (International) - Warwickshire

Best Integrated Campaign (Domestic) - Derbyshire

Best Community Programme - Nottinghamshire

Best In Ground Event Package - Kent

Best PR/Media Management For a First Class County team - Nottinghamshire

The Commercial PR/Team of the Year - Nottinghamshire

Worcestershire CCC's entry for Best Friends Life t20 activation was also shortlisted.

Chief executive, David Leatherdale, said: "It is a great honour that Worcestershire CCC has been awarded the best membership campaign.

“This award is testament to our hardworking team and our loyal members, who have made the 2011 campaign such a success.”

Read these Business Daily stories

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Pay and Display

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Digital display is now more focused on targeting unique users to deliver value for brands, says Julia Smith of Jemm Media Group Ltd

With the global display market valued at around $24bn a year, the rise of digital display advertising is there for all to see, and it’s not finished yet. The UK market was valued at around £1bn in 2010, with display ads growing by 27.5%, acting as further evidence of the shift from traditional to digital.

Previously, the strategy behind display advertising was dominated by direct response goals. However, as technology has evolved it has opened the gates to powerful targeting techniques, helping marketers become more involved with brands. The new era in display advertising encompasses the increased use of data and enables more effective, successful and measureable campaigns - for branding and direct response campaigns alike.
Digital display is now more focused on targeting unique users to deliver value for brands. Every two days, the human race creates as much data as it had done from the dawn of civilisation until 2003. The data that’s being created allows display advertising to be increasingly relevant to those seeing it, making sure that the right audience are exposed to the right ad message. The more targeted an ad is, the more likely it’s going to grab attention and inspire a call to action.

While data and technology has sparked a revolution in how, when and where display ads are seen, the creative element for what actually goes in to the ad doesn't seem to have kept pace with the development of technology. Or perhaps it’s fairer to say it hasn’t changed enough.
I only hope that in the next year, interactivity and creativity step up to the plate and bring back some much needed creativity – but at the moment it feels like the days when an advert would jump out at you are long gone.

Julia Smith, 'The Voice' & Communications Director, Jemm Media Group Ltd

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Express Your Preference

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Email marketers need to adopt a new school approach which incorporates all the interactive power channels, says Simon Robinson, Senior Marketing and Alliances Director, Responsys EMEA

As an established, ubiquitous, interactive and inexpensive channel of engagement, email is one of the most popular delivery channels since it can be used to contact customers with relevant information at the optimum moment. To ensure that consumers receive relevant and timely emails, we recommend marketers set-up preference centres and encourage customers to share their interests. Data gleaned from preferences helps marketers to segment consumers according to their past behaviour and implement test and learn strategies that show the content users respond best to and the type of information that will get disengaged customers back into the fold.

Preference centres also act as a successful way to gain a customer’s permission to contact them with information across other channels. At a time when social media is a buzz word, m-commerce is rapidly evolving and email is one of the most used delivery channels, marketers are adopting a new-school marketing approach that incorporates all the interactive power channels - email, mobile, social and the web. Email can no longer be used in isolation, and must be used as part of a cross-channel marketing approach. Brands are increasingly using email to run 'join' or 'share with your network' campaigns to attract email subscribers to social media pages and share email content. With some subscribers viewing emails on their mobiles, marketers are also recognising the importance of providing mobile-friendly versions of websites and emails to increase the relevance and success of campaigns.

Marketing to today’s cross-channel consumer demands a more nimble approach and email has become a killer outbound channel for marketers because of its ability to raise brand awareness, increase conversions and drive traffic to other channels in the customer lifecycle. However, for campaigns to be truly successful, email must remain at the heart of a holistic marketing strategy to drive engagement with the brand.

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EUR/USD Lifts On EU Bailout News

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If you could only choose seven women to save, who would they be?

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CREATIVE

October 19th, 2011 by Cath Winks

That is the question asked by Colenso BBDO’s compelling Save Seven campaign for NZ Breast Cancer Foundation.

As well as creating a powerful cinema spot and TVC featuring seven very different women speaking candidly about their experiences fighting breast cancer, the real mission of the project is getting New Zealanders to choose the seven friends or family members they would save. They can choose to share the powerful vignette’s with them, by email or social media, and so increase the chances of them getting a check up.  And check ups save lives. It’s a simple, hard hitting and very very effective campaign, judging by the thousands of views it’s had on Youtube, and the comments left behind.

Behind each of the seven woman’s dialogue is a short film made by a different director.  They didn’t pick seven because it’s such a lucky number, but because seven women are diagnosed with breast cancer in New Zealand every day. The film is dedicated to the seven women who have shared their stories to make other women breast aware. Their message is to urge women that if they feel a change, to get it checked, because early detection is vital to survive this disease.  So what are you waiting for? Check those puppies out.

Jane’s story: ”I’m Jane Sweeney and I run a PR relations firm in Auckland. I was diagnosed with Breast Cancer in 2009 and went from diagnosis to cure in under a month. I was determined that breast cancer would not define me, but what it taught me was to love life more. Now I want to experience all of life’s great things and of course spend more time with my fabulous 3 sons and husband. Sometimes I don’t really understand people who have glasses that are half empty or half full because all I know is that mine is always running over.”

Credits
Talent: Jane Sweeney
Director: Jae Morrison
Producer: Katie Knight
Music Licensing: Franklin Rd & Jonathan Hughes
Music Composition & Performance: Jonathan Besser (www.jonathanbesser.com)
Sound Recording/Mix: Images and Sound
Audio Engineer: James Hayday
Head of Sound / Managing Partner: Steve Finnigan
Managing Director: Melanie Langoltz
DOP / Edit & Post: Jae Morrison
FX: Blockhead
Flame: Mike Robinson
Producer: Angela Jackson Betts
Hair & Makeup: Claudia Rodrigues
Gear Rental: Kingsize Studios
Special thanks to: Jane’s Family, Adrienne Sutton, The Staff at Porter Novelli, Dr Alexander Ng, Dr Stephen Mills, The Staff at the Manurewa Super, Clinic, Mt Eden Church of Life, Facebook Buddies who supplied Images, Flickr Creative Commons Contributors, Zoe Hawkins, Kia Heinnen, Levi Slavin, Jen Storey, Paul Courtney, Tim Ellis, Eileen Cosgrove-Moloney

Helena’s story: ”I’m Helena McAlpine and I am 32 years old. I decided to make my experience with breast cancer a positive thing. So I shared my journey with as many people as possible because Cancer was not going to kill me. Women from all over the world contacted me and most of them got their breasts checked as a result. I had a full mastectomy and reconstruction, chemo and radiation therapy. I can’t deny that it wasn’t much fun, but the whole process was made easy by the support and dedication of my family and friends.”

Credits
Talent: Helena McAlpine
Director: Zia Mandviwalla
Producer: Chelsea Winstanley
Executive Producer: Matt Noonan
Animator: Suneil Narsai
DOP: Grant McKinnon
Sound: Gabriel Muller
Music Design: Mahuia Bridgman-Cooper
Audio Post Facility: Franklin Rd
Flame Artist: Ken Stewart
Curious Post Production
Production Co. Curious

Kat’s story: ”My name is Kat Wong. I was born in Hong Kong and moved to NZ when I was two years old. My mother had passed away from Ovarian Cancer when I was a child. I dreamt of pursuing a career in performing arts and trained as an actress at Toi Whakaari: New Zealand Drama School in Wellington. In 2010, at the age of 28, I was diagnosed with Breast Cancer. I had successful surgery, chemotherapy and radiation treatments and am now working part-time again. I will continue to pursue acting in the future.”

credits
Talent: Kat Wong
Talent: Roseanne Laing
Talent: Steven McKinney
Executive Producer: James Moore
Director: James Solomon
Producer: Leela Menon
DOP: Duncan Cole
DOP (pick up shoot): Marty Williams
Sound Recordist: Mike Westgate/Gabriel Muller
Gaffer/Grip: Fraser McKay
Best Boy: Alex Jenkins
Art Director: Hayley Williams
Make-up Artist/SFX Make-up: Emma Peters
Production Assistant/Data: Richard Simkins
Camera Assistant (interview): Manuel Castelltort
Offline Editor: Nathan Pickles
Online Facility/Grade: Fish Digital
Online Editors: Andrew Timms & Mat Ellin
Sound Design/Mix: Envy Studios
Sound Designer/Mixer: Vedat Kiyici
Foley Artist: Samantha Jukes
Music: Yulia, Ice Reign, Goodnight Little Robot Child & Frack (C Nikkel) Copyright Control, Performed by Princess Chelsea, Courtesy of Lil’ Chief Records. Additional compositions by Princess Chelsea, courtesy of Princess Chelsea and Franklin Rd
Special thanks to: Professional Lighting Services, Kingsize Studios, Rocket Rentals, Transformer Film (Craig Muirhead), Chelsea Nikkel and Franklin Rd, Superior Hair, Hollywood Props, Krukziener Properties, Civic Video Grey Lynn, Jon Bridges, Edward Clendon, Johnson & Laird, BCM Creatives, Auckland District Health Board.

Lea’s story: ”I’m Lea and I was diagnosed with breast cancer twice. I decided I didn’t want to go through this again, so my surgeon performed a bi-lateral mastectomy. My journey has been frightening and uplifting (no pun intended). It has shown my strength and my weaknesses. It’s taught me there’s beauty in imperfection and made me value my life. Plus my Breasts will still be perky when I’m 80, but at least I will get to be 80! Early detection saved my life ‘twice’ and for that I’ll always feel extremely lucky to be breast cancer ‘free’ for 8 years.”

Credits
Talent: Lea Deveareux
Director: Damien Shatford
Producer: Ben Dailey
MD: George Mackenzie
IV DOP: Shaun Pettigrew
IV Make Up: Miranda Raman
Editor: Damien Shatford
Sound Design/Mix: Claire Cowan
Production Company: The Sweetshop
Special thanks to: Broadcast NZ
Special thanks to: Native Tongue
Special thanks to: Melanie Bridge

Marilyn’s story: ”My name’s Marilyn, I’m from the Waikato and opened my hairdressing business called Marilyn’s, in Remuera in 1977 and haven’t looked back. I enjoy yoga several times a week, lots of walking and travelling. I have no family history of breast cancer but I was diagnosed in April 2010 by my annual mammogram. As the cancer had spread to my lymph nodes, I had a lumpectomy, followed by chemotherapy for 3 months and radiotherapy for 5 weeks. But I’ve remained fit and healthy since then – so far so good!”

Credits
Talent: Marilyn Whelan
Talent: Rex Walker
Talent: The staff of Marilyn’s
Executive Producer: James Moore
Director: Luke Savage
Producer: Leela Menon
DOP: Marty Williams
Sound Recordist: Gabriel Muller
Offline Editor: Nathan Pickles
Online Facility/Grade: Fish Digital
Online Editors: Andrew Timms & Mat Ellin
Sound Design/Mix: Liquid Studios
Music Composition: Peter Van Der Fluit
Special thanks to: Professional Lighting Services
Kingsize Studios

Fiona’s story: ”My name is Fiona Boyd and I’m 47 years old. I was diagnosed with breast cancer at the beginning of 2011. Sure it’s been tough emotionally, physically and spiritually but it has also given me time to think, to heal and to find out who Fiona really is. I like her. She is a really strong, independent kind and loving wahine. She is full of life and has a fun sense of humor. She is proud of her country and her culture. When life sends you lemons get the tequila out and have some fun.”

Credits
Talent: Fiona Boyd
Producer Scotland: Vivienne Jaspers
Producer NZ: Carne Bidwell
DOP: David Boni
Stills Photographer: Amelia Jacobsen
Editor: Richard Shaw
Music: Dean Roberts
Data Wrangler/2nd Camera Op: Mr. Mark Bogus
Sound Recordist: Graeme Deacon
Grade: Michael Robinson @ Blockhead
Sound: Dan Nathan @ Liquid Studios
Prodigy Films 2011

Niki’s story: ”I’m Niki Hastings-McFall and I am an artist. I live in West Auckland with my partner of 17 years, my dog Pansy and my two parrots, Lolly and Moochy. When I was diagnosed with breast cancer it was difficult, but I had help from friends and family to push through the fear to move forward. I’m now diagnosed cancer free and thoroughly enjoying living.”

Credits
Talent: Niki Hastings-McFall
Director: Zoe McIntosh
Executive Producer: Nik Beachman
Producer: Rebekah Kelly
DOP: Marty WIlliams
Gaffer/Grip: Fraser McKay
Sound Recordist: Mike Westgate
Editor: Cushla Dillon
Flame Artist: Leon Woods
Online Facility: Blockhead
Audio Post Production: Franklin Rd
Audio/Music Supervisor: Jonathan Hughes & Stacey Wah
Sound Engineer: Nich Cunningham
Production Company: Thick as Thieves
Music: Standing In Silence Parts 3 and 9 (R Sheehan) performed by Rhian Sheehan. Courtesy Mushroom Music Publishing (Paul McLaney) and Loop Recordings (Mikee Tucker).

The films can also be seen at www.saveseven.co.nz. 

Tags: Colenso BBDO, Fiona Boyd, Helena McAlpine, Jane Sweeney, Kat Wong, Lea Deveareux, Marilyn Whelan, Niki Hastings-McFall, NZ Breast Cancer Foundation, Save Seven

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TVNZ and Tequila\ go grandstanding with RWC-themed social TV innovation

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Social media

October 19th, 2011 by Ben Fahy

In a world where the internet is rarely more than an arm’s length away, broadcasting is becoming increasingly social. TVNZ’s youth channel U claimed to offer New Zealand’s first technology-based integration of social media into TV with its U Live Facebook application and, as part of its Rugby World Cup ‘One Love’ campaign, TVNZ is tapping into the ‘second screening’ trend once again with Grandstand, “a pioneering web-based chat-room” built by Tequila\. 

TVNZ research suggests over half of all viewers surf the web while watching TV, and nearly 30 percent of viewers frequently use social networking because of the connected community experience it provides. In the UK, it’s slightly higher, with a study commissioned by Intel that surveyed over 7,000 people in August 2010 finding that 45 percent used sites such as Twitter, Facebook and MSN to discuss a television programme while it was still being aired. The yoof are even more likely to discuss programmes online, with another UK study showing 80 percent of those under 25 communicated with friends when watching television, 72 percent posted comments on the shows currently commanding their attention using Twitter and 56 percent posted on Facebook.

While Grandstand, which aims to “bring fans together during every live match broadcast, no matter where they are or how they watch games”, doesn’t seem particularly pioneering in the sense that Twitter already does a similar job of categorising content with the use of hashtags, Tequila\’s creative director Ross Howard says it is arguably the first web-based application in the country to feature tailored versions for three different device types (computers and notebooks, iPad and mobiles such as iPhone and Android). And, by drawing upon and including conversations from various social networks, any user can join in and post through Grandstand to their own social media accounts.

“It’s been really satisfying for me to work with TVNZ again and continue the relationship we established through our joint development of the TVNZ OnDemand offer for the PS3,” says Howard. “Both Tequila\ and TVNZ agree digital is an increasingly important space for their commercial clients.”

“TVNZ is committed to connecting New Zealanders with compelling content that can be accessed through any screen so it’s been exciting to work with Tequila\ in delivering an entirely new digital platform to make that even more of a reality and supplement our traditional television offering,” says Tom Cotter, TVNZ’s general manager of of digital media.

On the analog side of things, Maori TV is sitting pretty in the RWC broadcasting cluster ruck, with the biggest cumulative audience of the free-to-air broadcasters.

Credits:

Tequila\

Geoff Deevereux, Managing Director

Ross Howard – Creative Director

Sarah Crosswell – Executive Producer

Henson Tan – Senior Producer

Anil Reddy – Senior Designer

Ee Venn Soh – Designer

Simon Betton – Front-end Developer

Patrick Li – Developer

TVNZ:

Tom Cotter – General Manager, Digital Media

Sarah Pritchett, Digital Media Product Manager

ENDS

Tags: Grandstand, Ross Howard, Social media, Tequila, TVNZ

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US losses its biggest ally

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BVR's Business Valuation & Bankruptcy Compendium: Case Law & Analysis

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US: 800.298.5699 Int'l: +1.240.747.3093 Receive email alerts of new market research reports in your industry. Sign Up Today > Email a colleague Printer format Questions about this report Order by fax Australia DollarsCanada DollarsChina Yuan RenminbiEuroHong Kong DollarsIsrael New ShekelsJapan YenMexico PesosSaudi Arabia RiyalsSingapore DollarsSweden KronorSwitzerland FrancsTaiwan New DollarsUnited Kingdom PoundsUnited States Dollars XE.com Home > Report Information Business Valuation Resources, LLC
October 15, 2011
331 Pages - Pub ID: BSVR6588827

BVR's Business Valuation & Bankruptcy Compendium: Case Law and Analysis contains over 100 court case abstracts and full text opinions of bankruptcy cases involving a dispute over the value of a business. The compendium includes all precedent-setting cases in the United States over the last 15 years along with additional insight from legal and appraisal experts including Alisa Schlesinger, John Stockdale, Jr., and Shannon Pratt. The companion CD is fully indexed and contains hyperlinks to the full text of the actual court opinions.

Best selling features of the compendium include the full text of the United States Bankruptcy Rules along with a comprehensive bankruptcy glossary, making it a one-of-a-kind resource for valuation analysts, bankruptcy attorneys and researchers alike.

Section I: Supplemental Articles Advice to Debtors—and Creditors—For Valuation Disputes in Bankruptcy Litigation By Daniel Perry & Alisa Schlesinger Bankruptcy - A Brief Overview Analyzing a Professional’s Personal Goodwill Under Chapter 7 of the Bankruptcy Code: Just Whose Asset Is It? By John Stockdale, Jr., Esq. A Timely New Study of Bankruptcy Prediction Models from Morningstar By Warren Miller and James P. Harrington Fresh Start Reporting: A Growing Opportunity for Appraisers By C. Brett Cooper, CPA/ABV, ASA, BVAL, Cr.FA Fair Value vs. Fair Market Value: A Detailed Overview for BV Experts Jay Fishman, ASA, CBA; William Morrison; Shannon Pratt, DBA, CFA, FASA, MCBA, CM&A, MCBC Changing Law—and More Aggressive Attorneys—In Fraudulent Transfer Cases By Patrick McNally, MBA, CPA, ABV The World According to Delaware Chancery: A Vice Chancellor Offers Ten Tips to Appraisers The Adjusted Present Value: An Alternative Approach to the Effect of Debt on Business Value By Marianne DeMario, CPA/ABV, CFA, AM and Anthony Fazzone, CFA, ASA Teleconferece Transcript: Valuation Opportunities in Small Business and Personal Bankruptcy Cases Presenters: Paul Marquez & Jim Laurie Glossary: Bankruptcy & Business Valuation Section II: Court Case Abstracts Alphabetical Court Case Title Listing Court Cast Summary Table Court Case Abstracts Available on the Enclosed CD Interactive Version of the Compendium Full-Text Court Case Reports U.S. Bankruptcy Rules

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Euro declines on Spain's bonds rating cut

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China?s stocks open higher after Wall Street rally

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China’s stocks opened slightly higher on Wednesday after an overnight rally on the U.S. markets.

The benchmark Shanghai Composite Index gained 0.18 percent to open at 2,387.83, while the Shenzhen Component Index opened 0.28 percent higher at 10,255.60.

The U.S. stocks ended sharply higher on Tuesday amid strong performance in financial sector and rumors about a two-trillion-euro rescue fund being planned to help troubled European governments and banks.

The Dow Jones industrial average gained 180.05 points, or 1.58 percent, to 11,577.05 on Tuesday. – Xinhua

Tags: China stock, China stock market, China stock news

Posted by CBN on Oct 19 2011. Filed under Stock. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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Japan's all industries activities index

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EUR/USD Lifts On EU Bailout News_

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Searching For Social Success

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Jonathan Beeston explains what marketers need to know about integrating search and social media

As social media budgets increase, the pressure’s on to prove return on investment from marketing on social channels. Facebook advertising is still remarkably good value and is emerging as a serious contender to other performance marketing channels. Its use by brands is almost doubling each year (Efficient Frontier's quarterly analysis into the state and costs of digital marketing show that Facebook ads cost 22 per cent more in Q2 of 2011 than they did in Q1, and over the year, Facebook advertising is set to increase by a massive 80 per cent).

Of course, it’s still a small percentage of other marketing channels: currently brands advertising on Facebook spend about five per cent of what they spend on search campaigns. Yet Facebook offers great targeting, and measurement based on hard financial metrics that brands want in a time of tightened marketing budgets.

Surfing the channels

Working out the return on investment from social marketing isn’t just done by comparing it to other channels (most notably search). It’s done by assessing what combination of channels will give the best return. And not always just online.

Marketing channels have a significant impact on each other. Efficient Frontier's research earlier this year showed that a TV campaign can result in an uplift on both site traffic and searches (up to 80 per cent in some cases). Online campaigns can drive offline sales (figures from Yahoo! indicate that this could reach 63 per cent). If a consumer researches the purchase of a new car online, they’re more likely to buy it from a car showroom, and will want to see the same prices as they saw shown on the car brand’s website.

Inconveniently, consumers channel hop. They’ll access the same website from three or four different devices, search on a mobile for a store they plan to visit on the high street, research a new phone by asking networks of friends on Facebook. It’s becoming harder and harder to divide up marketing departments (and budgets) into neat silos and compare results in order to plan and assign next year’s budget.

Social influence impacts the performance of marketing campaigns. Our searches are not limited to Google, but extend to our social networks (including a brand’s own pages within these networks). That means that as marketers, we have to respond with much more agility than traditionally we’ve been able to do. We have to react quickly to consumer response on social campaigns and redirect budgets accordingly. The days of ‘this is my TV spend for the year, and this is my social spend’ may be over, replaced by ‘this is my marketing spend, and I’ll re-allocate it according to how it performs through the year’.

Tracking the journey

That agility will need to span different channels. Understanding the journey a customer takes before they buy your product or service lets you put marketing budget where it’s most effective, rather than just at the last point before a consumer clicks through to your website. Traditionally, search and display have always been judged on the performance of this last click. But what happens when you factor-in direct brand engagement on Facebook? Or the result of a consumer asking their friends within a social network? The customer journey might start with a generic (non-brand specific) search, then move through a social network, be influenced by a TV ad, put aside for a few days and ended with a branded search that leads to a sale - possibly over the phone.

What campaign would that phone call be attributed to? Would a marketer know that that person is a brand fan on Facebook and has been interacting with the brand over multiple channels? To assign marketing budget effectively, you need to know which keyword, ad or channel had the most influence in directing the consumer towards your site. It’s likely to be more than one.

Between them, social media and search give marketers a gift: an almost-complete view of the customer, from what they’re looking for online through to how they respond to brands, either through straightforward advertising clicks or through engagement in social media campaigns. We can see what they like and want, and what they reject. We’ve always known which products and services sell and which don’t - but now we can see why.

Scaling up

Human engagement and analysis is, of course, an incredibly important part of social marketing. But it is only by using technology to support it that it is possible to segment and target audiences effectively on social channels and use the insight that can be garnered from social campaigns to inform future spend as the campaign develops, not after it’s all over.

It is following the same pattern as search. Searching is a human activity and brands have to respond with relevant results; technology has developed to assist brands in managing their responses and optimising their campaigns. In the same way, technology has developed to support social campaigns, to segment customers and show them only what they want to see from the brand, and to optimise social engagement over Facebook, Twitter, etc. Using this technology on social media (and Facebook specifically at the moment) has the potential to amplify a brand’s message through the social influence of each of that brand’s fans, through their network of trusted contacts, on a scale we could hardly imagine a few years ago.

Since the early days of paid search, it’s been possible to only pay for advertising that works (measured by clicks on the ad). Now, technology can be used to divert budget instantly towards the highest performing channel, campaign or target audience group (and away from the lowest-performing), across different channels. Automating the bidding process so that you pay the lowest possible amount for the best result whatever the channel means that spend can be adjusted constantly to give the highest possible ROI. Predictive modelling techniques let budget be set based on predicting ROI (with up to 95 per cent accuracy), so you can set an accurate budget and know in advance what the return is likely to be.
That makes looking at performance marketing in the round - not just in silos of search and social media - a very attractive option. 

Jonathan Beeston, Head of Global Marketing, Efficient Frontier
www.efrontier.com

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A public service announcement?

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Awards

October 19th, 2011 by StopPress Team

A friendly reminder from the Marketing Association that entries for the 2011 RSVP and Nexus Awards close on Friday 21 October at 5pm. Busy folk, or those with poor time management, can apply for an extension until Friday 28 October, 5pm by emailing event manager Marilena Rosu and coughing up $50. 

Tags: MA, Nexus, RSVP

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Kenya: Major Oil Marketers Protest Over 'Dismal' Profit Margins

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Joshua Masinde

18 October 2011

Big oil companies are creating an artificial shortage to protest the recent increments by the Energy Regulatory Commission which they term 'dismal', players in the industry have said.

Independent petroleum dealers who buy from larger marketers to supply the bulk of rural areas say the move is aimed at forcing the regulator to increase the profit margins.

"We receive about 12,000 litres every day, but we have only been receiving half the amount from Friday," said an insider in the oil industry who requested anonymity.

"The large oil marketers are limiting supply so that they force the prices upwards. They were expecting at least Sh8 in increases by the ERC, but they were disappointed," the source who buys oil from KenolKobil added.

On Friday, ERC raised retail prices by about Sh2.77 on average per litre across the country.

The delays and rationing come at a time when the country is faced with shortages of cooking gas and days after Kenya Power increased electricity prices thereby shaping a major energy crisis in the country.

However KenolKobil says the delays were caused by some logistical problems, which had since been resolved, according to the KenolKobil spokesperson.

The government in December last year introduced price caps that restricts oil dealers' profit margins to Sh6 per litre at the wholesale level and Sh3 per litre at the retail outlets.

This arrangement has not sat well in the industry.

Slow down in profits

Total Kenya cited the price controls as one of the factors that have contributed to its projected slow down in profits when it issued a profit warning recently.

"Depressed margins due to the implementation of the price regulation mechanism in December 2010 omits and underestimates some costs in determination of the maximum retail prices and the period when they are recognised in the formula," said Total Kenya's management.

This means that the oil marketer would be charging much higher prices if the price controls were not in place.

Dealers from Western region have expressed their discontent over high wholesale fuel prices at the Kenya Pipeline Company depots.

More News on allAfrica.com

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Marketers Expect Budget Increases in 2012, Pitney Bowes Says

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17 Oct, 2011 By: Jackie Jones

BOSTON – Marketers at this year’s Direct Marketing Association (DMA) 2011 Conference & Exhibition arrived in Boston with a surge of optimism, according to DMA executives and Pitney Bowes.

According to a survey conducted by Pitney Bowes, 80 percent of the 231 DMA attendees polled said they anticipate that their marketing budgets will increase in 2012. Marketers spent $163 billion on direct marketing during 2011, a 5.6-percent increase compared to last year, according to a report by the DMA.

“Our customers are using customer communications management to drive revenue growth,” said Leslie Abi Karam, executive vice president of Pitney Bowes and a DMA board member. “Marketers today are investing in customer interactions by creating relevant personalized messages across digital and physical channels.”

Almost all respondents – 94 percent – agree that multichannel marketing is more effective than a single-channel approach, the study also found. Additionally, call center conversations, live chat on websites, direct mail, search engine optimization, SMS and QR code marketing activities “can all be aligned with data analysis and application that delivers dynamic personalized interactions throughout the customer experience,” Pitney Bowes’ survey found.

This slightly contrasts with previous reports on marketer’s optimism, according to a recent STRATA quarterly survey of major ad agencies (Response This Week, Aug. 1, 2011).Compared to a 38-percent jump in the first quarter, 17 percent of ad agencies reported a reduction in overall business during second-quarter 2011. TV remained the dominant channel for most marketers (41 percent), though it is steadily losing ground against digital (24 percent) and radio (13 percent).

“Advertising truly mirrors the economy right now. As consumers continue to tighten their belts, advertisers are doing the same, which even further emphasizes the importance of maximizing ad spend,” said John Shelton, STRATA CEO and president.“We also see advertisers exploring new affordable advertising avenues, like digital and radio, while the more expensive traditional platforms like TV are seeing a slight dip in spend,” Shelton continued. “Even though it’s not all doom and gloom, national events continue to impact the fluidity of the advertising industry, and most agencies do not feel it will return to a strong growth period until after 2012.”

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StrongMail Powers Email Marketing and Lifecycle Marketing for NetMovies, Brazil's Leading Online Video Rental Company

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Company News: Page (1) of 1 - 10/18/11October 18, 2011 -- Redwood City, CA (PRWEB) October 18, 2011

StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that NetMovies, the leading online video rental company in Brazil, has standardized all of its marketing, lifecycle and triggered email campaigns on StrongMail. NetMovies is taking advantage of StrongMail On-Demand, which provides direct access to a dedicated email marketing system instead of the shared, multi-tenant systems offered by other top-tier email service providers (ESPs).

Founded in 2004, NetMovies has grown to be the largest online video rental company in Brazil and one of the top providers of video-on-demand rentals and subscriptions. Every day, NetMovies provides millions of members with access to more than 35,000 films on DVD and Blu-Ray, and email marketing serves as the primary channel for keeping members engaged with its services. NetMovies turned to StrongMail for its superior data integration and automation capabilities, which the company is leveraging to reach its customers and prospects with rich segmentation and relevant lifecycle marketing messages. For example, NetMovies can now automatically trigger an email after a movie is streamed to solicit feedback on quality, provide a review or recommend similar movies.

"After carefully reviewing the top ESPs, StrongMail quickly rose to the top as a premium and comprehensive solution that is widely recognized for its world-class services and customer support," said Daniel Topel, CEO of NetMovies. "With StrongMail, we are able to build mutually rewarding relationships with our customers and enrich their overall experience with highly relevant email marketing campaigns that properly reflect all their previous interactions with our services. In short, StrongMail is an invaluable tool to engage, retain and drive additional business growth, which is essentially for maintaining our leadership position in Latin America."

In addition to traditional batch and triggered email marketing capabilities, StrongMail On-Demand provides NetMovies with a drag-and-drop lifecycle marketing solution that makes it simple to create, test and optimize sophisticated multi-step programs that are automatically triggered via tight integration with relevant business systems and customer databases. In order to maximize the impact, NetMovies is relying on StrongMail's Agency Services for strategic guidance in the implementation and refinement of its lifecycle programs. Improved deliverability is also being achieved with StrongMail On-Demand's high-performance email delivery engine, which is continually updated with the latest ISP filtering parameters for maximum inbox delivery.

"NetMovies has built its business on providing movie lovers with the easiest and most convenient way to watch movies at home, and now StrongMail is playing a key role in helping them take the experience to the next level with relevant communications based on their members' activities and interests," said Scott Ollivier, vice president of product, StrongMail. "In a highly competitive industry, NetMovies is smart to focus on delivering exceptional customer service across every touch point, and with StrongMail, they've got email covered."

About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the worlds largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Macys, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.

About NetMovies Entretetnimento S.A.
NetMovies Entretenimento S.A. is Brazils largest online subscription service for movies and TV series with over 35,000 titles currently in its library. NetMovies mission is to revolutionize the home viewing experience in Brazil, delivering customers the best entertainment experience at the most attractive price. The company provides a subscription based service through DVD and Blu-Ray home delivery as well as online unlimited streaming services on a wide range of devices and platforms.

###

Read the full story at http://www.prweb.com/releases/2011/10/prweb8886704.htm.

Related Keywords:economy, business and finance, financial and business service, business enterprises, business (general), internet, consumer goods, consumer issue, consumer confidence, consumer issue, television industry, television, plastic art, entertainment award, entertainment (general), arts (general), arts, culture and entertainment, economy, business and finance, financial and business service, business enterprises, online, marketing, business (general), economy, business and finance, financial and business service, business enterprises, marketing, business (general), economy, business and finance,
Related Sites: CEN - Consumer Electronics Net ,   VideoBasedTutorials

Related Newsletters: Tutorial Finder ,   Review Seeker Source:PRWEB.COM Newswire. All Rights Reserved

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Hire an SEO Company and Increase Your Sales This Christmas

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SEO (Search Engine Optimization) is a technique to increase the search engine ranking of a website, ultimately increasing the growth of your business. It forms an integral part of online marketing techniques. In the present era of online marketing, it’s natural that a website that ranks among the best on search engines drives a huge amount of relevant online traffic. Thus, it is necessary to hire SEO experts who can gear up your website for the search engine rankings battle.

Only a full time SEO expert can provide the required boost that your site needs in terms of ranking on the search giants. These experts put their full efforts into increasing the visibility of your website so that more and more numbers of users visit the website. This way, web traffic that reaches your site provides prospective customers, who in turn boost product sales.

The hiring of professional and dedicated SEO Servicesis needed, but it’s not an easy process. Due care is to be exercised while choosing Professional SEO Servicesthat can really meet the expected goals.                                                                                                                                        

Following are the points which you should consider while searching for a Dedicated SEO Services providing company:

a)      Hire professional SEO services

Only well-trained and experienced SEO professionals know what exactly works for the search engines. They are a team in which every member is a full time SEO expert. They possess complete knowledge regarding SEO, but still they keep a close eye on the dynamically changing analytics of the search engines to always keep themselves updated.

Thus continuous research and analysis is part of successful SEO technique development.

b)      Check the SEO company’s past performance

The past record of any company gives a fair idea of the quality of the service that it has delivered in the past. A successful track record testifies to the best services the company has delivered to its clients. To further check the authenticity of the professional services of the company that you choose, just get in touch with its previous clients and get their reviews.

This will definitely help you get the right company.

c)       Hire the companies that provide Professional SEO Services at affordable rates

Capital investment management is a vital part of any company’s functioning.

Companies always want to earn maximum profit at minimum investment.

Therefore, SEO companies should be compared in terms of the rate and quality of service they provide. The company that provides the best services at reasonable rates should be given a go ahead.

All the above laid guidelines are aimed at helping you in getting the best Dedicated SEO Servicesforboosting the web traffic on your site. Follow them and have great success this Christmas!

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Inbound Marketing: Moving From a Push to a Pull

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Cost and complexity have made pull marketing inaccessible to many businesses. But with the emergence of new channels and tools, it's become a significant trend in successful marketing. Alistair Norman explains how and why

Change is the only constant

We’re all aware that the internet has changed the way people buy. According to HubSpot Marketing, 78 per cent of internet users now go online first to research the products or services they’re thinking about buying. The search engines - and search engine optimisation - are themselves diversifying all the time. With the growth of social media, audiences are increasingly fragmented across marketing channels. The ‘push’ tactics of TV and print advertising, email newsletters and other approaches are losing their impact on markets and business revenue.

When push comes to shove

On their own, the familiar tools are no longer keeping up with changes in buyer behaviour, whether it’s email marketing (91 per cent of email users have unsubscribed from a company email they previously opted into according to ExactTarget) or online advertising (84 per cent of 25-34 year olds have left a favourite website because of what they perceive to be intrusive or irrelevant advertising, according to HubSpot).

Even relatively new tools and technologies aren’t exempt from the growing resistance to ‘push’ marketing. A recent YouGov survey found that 79 per cent of people surveyed believe that mobile adverts are intrusive, with 88 per cent of people saying they actively ignore adverts in applications. All this, even before we’ve considered the increasing pressure on businesses to reduce and streamline marketing budgets.

From intrusion to attraction

New ‘pull’ approaches overturn the resistance of audiences by creating an ongoing relationship with them. This approach harnesses the power of the web and capitalises on the changes that have taken place in the search engines over the last year, as it’s all about relevant, high quality and frequent content. Upending conventional tactics, pull marketing applies the momentum of attraction to create leads and revenue. It takes the familiar outbound marketing tools and uses them in a way that matches today’s changing buyer and market behaviour, such as using email to nurture relationships, rather than finding new ones. This strategy acknowledges the important fact that the world has grown simultaneously larger and smaller - people have more and more choice but want to feel part of niche online communities.

An integrated pull approach

With so many tools in the market, it can be confusing to decide which to use and which have the best chance of success, as we all know that an integrated approach gives the best chances of success.

Many thought-leading professionals are adapting their approach to follow what has been best practice for years in the manufacturing industry - driving continuous improvement through a structured business process.

These methods of continuous improvement focus on defining the process and objectives, measuring all activity, analysing root causes or areas of improvement, improving or changing the tactics, then putting a control loop in to ensure action is taken on the opportunities and repeating the process. This can be highly effectively when applied to the marketing process. But you can only achieve it with the right technology capability, so what are the tools to use? Take a look at the options in the Capability Matrix.

So once you have the tools in place, what do you need to do? The answer is to create a cohesive, repeatable approach that follows five steps.

1. Listen - Apply both traditional and new marketing tools to connect with customers, instead of interrupting them. Use the right technology and tools to measure sentiment, analyse markets and monitor keywords to gain current insight into the market demand for a product or service. Tools include Hootsuite and HubSpot.

2. Create - Take a strategic approach to content to cover a whole range of channels, with white papers, video and animation and other high value content.

3. Engage - Take the content and build communications around it to provide conversation, connection and content using platforms such as LinkedIn, Facebook, Boagworld and DigitalDoughnut.

4. Transform - Use behaviour-driven communication and lead nurturing to turn an audience into leads, nurturing them through a structured process, to match their buying process rather than an external selling process.

5. Grow - Gain deeper insight through behaviour-driven communication to analyse where leads are coming from and to consistently update content and strategy to reflect this.

Starting at the end

With so many challenges and opportunities, the question has to be - what will you be doing in the future? What will you be doing three, four or ten years down the line? At what point do you start to adapt your tactics?

6. Things have changed. Now there’s a different approach that connects the diverse tools and technology and generates buyers and revenue in a consistent, coherent fashion.
It doesn’t take a rocket scientist to see that as something of a revolution.

Alistair Norman, Marketing Director, Tomorrow People

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MarketResearch.com Academic 2012/2013 Subscription (Icon)

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US: 800.298.5699 Int'l: +1.240.747.3093 Receive email alerts of new market research reports in your industry. Sign Up Today > Email a colleague Printer format Questions about this report Order by fax Australia DollarsCanada DollarsChina Yuan RenminbiEuroHong Kong DollarsIsrael New ShekelsJapan YenMexico PesosSaudi Arabia RiyalsSingapore DollarsSweden KronorSwitzerland FrancsTaiwan New DollarsUnited Kingdom PoundsUnited States Dollars XE.com Home > Report Information

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OrderMotion-OMX releases 3.0-expands Direct-to-Consumer Commerce options for mid market merchants and marketing

BURLINGTON, mass., October 18, 2011/PRNewswire/-(http://www.myprgenie.com)-OrderMotion, Inc., a leading web-based order management and marketing platform company, today announced the release of version 3.0 of its platform, OMX. Packaged with significant feature enhancements, OMX 3.0 reflects ongoing commitment of OrderMotion to create technology solutions that serve the needs of middle market merchants and marketers.

Some of the new additions include: planning of sophisticated marketing campaigns, customer service agent, credit of the State-of-the-art security via CyberSource support tokenization, to generate revenue and enhanced support for Magento gift cards gift certificates and OMX.

"Growing companies often reach a critical juncture where they must weigh the pros and cons of building vs. buying technology," said Wendy LaHaye, Chief Product Officer of OrderMotion, "OMX 3.0 is a great leap forward in technology management. The ability for any business to replicate a similar functionality would be cost prohibitive and challenging even for the best of IT departments. SaaS solutions like ours that focus more on expanding merchants of the company and less to worry about technology. "

An example of worry-free technology includes adding support tokenization CyberSource OMX 3.0. CyberSource enters company and Litle as another leading payment processor using Division supported by OrderMotion to increase the security of electronic transactions.

"As a certified PCI service provider level, data security is a key component of our architecture," said Marty Fahey, CEO of OrderMotion, "we strive to be at the forefront of data security to minimize the risk of a breach, reducing the burden of PCI compliance for our customers. Extended support of tokenization is an important step towards achieving this goal. "

More information on OMX version 3.0 can be found here.

About OrderMotion (R), Inc.
OrderMotion is an e-commerce, order management, direct-to-consumer platform companies and campaign with web-based technology that fits perfectly in the network showcases whole web vendor marketing, call center, media agencies, payment methods, customer service centers, fulfillment and financial packages. OrderMotion provides: 1) to high volume, inventory management and order processing efficient and flexible enable smooth, rapid growth, robust functionality and 2) built-in best practices to turn massive amounts of behavioral data created by the process of order in new opportunities and 3) deep, insightful and customized analysis and reporting to allow timely decisions to drive growth and profits. OrderMotion is a level 1 PCI certified service provider certification and ideal for order processing multi-pay and continuity. OrderMotion is based in Burlington, Massachusetts and on the Web at www.ordermotion.com.

Contact:
Anthony Costello
Anthony@ordermotion.com
(617) 588-0971

SOURCE OrderMotion, Inc.

Copyright © 2011, PRNewswire
Copyright © 2011, NewsBlaze, daily news
 

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Understand why it is important for your website SEO

Entrepreneurs have found that they were able to increase their turnover from anywhere between 5% to 30% in the first year that will launch their website. However, this is possible only if web SEO is considered and put into action. The problem is that some business owners believe that once they have their Web site in place that visitors will automatically find and come to their website.

Even if a company will receive visitors if you advertise in print or through other forms of advertising in their general area of business, they will not receive the type of traffic that is possible, if their website does not make use of Albuquerque effective services of search engine optimization. That is why SEO is vital. Without it a company able to produce the traffic and the profit that is capable of producing over time.

Web SEO is also known as "search engine optimization". The idea is to encode and designing the website, together with the creation of content, that will make the website appear higher in search engine rankings, based on the type of products and services that it offers. Experts in SEO programming may require a website that does not generate little or no traffic, and can modify it so that it will begin immediately receiving more traffic through the process of SEO.

One of the simplest methods of Albuquerque, search engine optimization is making use of "keywords". When considering the type of services and/or products that the company has to offer, you can create more likely a list of words that might be sought when people are looking for your services. You can create content that can be added to your website that makes use of these keywords. The times that these keywords appear on your Web site more SEO friendly, which will be your website.

Search engines like Google and Yahoo will send so-called bots or spiders to your website. They review the content on your website and find the keywords that were used. Then return this information to their database of search engine. Now every time a person performs a search that includes keyword research, these search engines will be able to show your Web site in their rankings.

If you are planning to create a website for your place of business you want to avail of services of web design who also have experience with SEO. In this way you will be able to save time and money when it comes to creating an effective web site. Companies that have experience in both areas of design and SEO techniques are much more effective than companies who only have experience in one of these areas of interest.

In addition, relying on a design company that also has SEO generally you will be able to gain experience packaged or bundled deals on both of these services. This ultimately will save you money in the long run.

Author Bio.

Web SEO is one of the most important elements regarding the web site of your company. If you want the best Albuquerque search engine optimization Services available you should consider the services of Thomas Garcia Studio.

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Affordable Email Marketing package and website design services from Analytix Solutions

(Woburn), but-Analytix solutions, a professionally-led and online marketing solutions provider of web design, has developed a new and exclusive package of email marketing campaigns and website design services for small and medium-sized enterprises. Manifesting a proven professional experience of more than 5 years, Analytix has established a brand name for the same strength of infrastructure of the State-of-the-art, professional web marketing expert and a commitment to exceed expectations of its customers.

Email marketing with a professionally designed Web site was a great strategy to quickly deliver marketing messages to your target audience. Email marketing is powerful and inexpensive marketing tool for approaching the target market in a way never before. Generation of a good email campaign with a call to action has become an imperative strategy for online marketing to generate leads and promote your marketing message through the target market. Website design is yet another platform to showcase your products and services in a more convincing. Get both of these services in a customized package would be the ideal choice for any entrepreneur. For web site design packages please visit: http://www.slideshare.net/marksbsteam/website-design-packages-9341936

"Our email marketing and website design packages are designed to get the best results. These packages are customized, scalable, and rightly so convenient and easy to manage. Leveraging the latest technologies and tools available and the skills of experienced team of online marketing professionals, we have had success in the development of a package of email marketing and Web design solution specifically designed to meet the business needs of small and medium-sized enterprises in Boston, "said Rohan Kaul-Marketing Manager of Analytix.

Analytix also offers several other online marketing packages designed to assist Startup of small and medium size that can be accessed by visiting http://www.slideshare.net/marksbsteam/email-marketing-packages-9340958

Analytix solutions

Analytix Solutions is a professional web marketing solution provider with a vision to become one of the prominent website design and email marketing services provider in Boston, United States by leveraging its expertise, experience and infrastructure of State-of-the-art. For more details about the company please visit http://www.analytixsolutions.com/web-marketing/index.asp

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As an Email Marketing campaign can build your Business to new heights

Sorry, I could not read the contents fromt this page.

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SGS appoints new Vice President, Global Business Development and Marketing industrial services

10/18/2011 12:29:07-SGS announced Mr. Dave Smith as the new Vice President, Global Business Development & Marketing services industry. In his new role, Dave will be responsible for sales and business development of SGS industrial services globally.

SGS industrial services is pleased to announce Mr. Dave Smith as the new Vice President Global Business Development & Marketing, industrial services, based in Camberley, United Kingdom.

Dave has assumed responsibility for sales and business development of SGS industrial services worldwide. In his new role, he will support local and regional teams in implementing the global strategy of industrial services and responsible for a project, guided approach in strategic markets, as well as specific initiatives within their respective regions. Also, Dave and the team will identify and pursue global business opportunities and strategies with global customers and local and regional affiliates to strengthen the activities of local sales support. In collaboration with the global marketing team, he will provide support to implement and deliver marketing local and global, as well as coordinate exhibitions of local, regional and global. In addition, Dave will work closely with other lines of business SGS to effectively cross-sell and bundle all SGS services.

Dave's educational background is in Business, Sales and Marketing & its main strength lies in the depth of experience and expertise gained from over twenty years of sales, business, management and leadership experience in different areas. In 1990 Dave began his career in 1990 in the plastics sector in Australia, where he held a variety of management positions different from Manager been through to Regional Business Development Manager. In 2000 he joined SGS with the business of pink hygiene where he was Director-General. In 2007 he was appointed to the position of Managing Director for initial Rentokil hygiene services Division and in November 2008, he sailed up SGS Australia as a consultant where guided and assisted a number of divisions within Australia on specific projects and was appointed General Manager for the industrial division in Australia in August 2009.

Two years later, on 1° October 2011, Dave was appointed Vice President of Business Development & Industrial Marketing global services.

SGS industrial services

SGS industrial services (www.sgs.com/_industrial?lobId=5550) offers a wide variety of services and solutions, from exploration and evaluation, development, production and logistics. SGS ensures that installations, material, equipment, facilities and projects meet all the requirements of quality and performance. The world's leading inspection, verification, testing and certification company SGS has accreditation for all major standards and is recognized as a landmark global leader in the field of inspection, verification, certification and testing. With experienced and qualified staff, SGS operates an extensive network of offices and laboratories in various fields, offering a wide range of product certification services.

For more information, please contact:

SGS industrial services
Dr. Beat In-Albon
Executive Vice President

SGS Société Générale de Surveillance SA
1 Place des Alpes
1211 Geneva 1
Switzerland

t: +41 93 32 22 739
f: 22 739 98 54 +41
E-mail: industrial.pr@sgs.com
Website: www.sgs.com/industrial

SGS is a leading inspection, verification, testing and certification in the world. SGS is recognized as the global benchmark for quality and integrity. With more than 67,000 employees, SGS operates a network of more than 1,250 offices and laboratories around the world.

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Why social media is like a door-to-door salesman

In this guest post, David Thomason argues why, from the point of view of the customer, social media was overrated

Of all the praise Steve Jobs last week, what most caught my attention was that of Advertising Age, cost effective Digital Marketing Maverick but traditionalist. That such a visionary who has transformed the way the world communicates still favoured traditional media to get messages from Apple should encourage us all to take a cold bath before following blindly the lemming into the abyss social media.

It seems that advertising and creative industries who embraced Apple with an almost religious fervor (OK, technology and design of Apple's fantastic) have adopted a social media as their next Messiah. The eyes light up when the interpersonal or agency submitting creative strategy turns to social media. And new media evangelists tell us that ' engagement ' is what communication is all about now.

Engagement has always been a crucial part of effective advertising, regardless of the means used. Remember the classic Volkswagen campaigns David Ogilvy? Or as we might hate the company, including Advanced Medical Institute today.

As a customer, I'd rather large run my campaigns using traditional means of communication as they use social media.  Most people with money to spend still read magazines, listen to the radio, watching television, billboards and visit the shops.

Of course, like all marketing we try new things and see what is possible. But let's keep it in perspective. The fundamentals of effective advertising have not changed. There is no ' new economic paradigm ' as a blogger on mumbrella breathless said last week.

I like to think of social media such as the modern day equivalent of the door-to-door salesman. They are both one on one.  Both require the potential customer to open the door. Both are "buy now", with few opportunities to build the prominence when the customer is really ready to buy. Both have a strike rate very low. Both require a significant investment of personal time. Both achieve relatively few people.

Ah, but what about Old Spice? ' I hear you ask.

While the engagement is one required for a communication effectiveness, it is useless without "reach".  Yes, you might get lucky and score a phenomenon as ' Old Spice '. But when you're counting on luck (and the chances of success are extraordinarily thin), as a client, I can't afford it.  I can afford to take a chance if I'm investing heavily in other forms of media and then my campaign's overall risk is low.  But if I have a limited budget and can only afford a means, then social media would not definitely it.

I apologize to the campaign and Panasonic, but unfortunately their current campaign jokes (which I assume was hoping to go viral) proves my point of view. Very funny, clever idea, sort of related to the product proposition can help make the brand more ' cool '. That extends beyond 28 days is good, because then, even if you've watched some, Panasonic is likely to be more salient for a while. But even if their campaign generates a massive 50,000 views, this means that some Australians don't see 20.950 .000.

But are those you're seeing that campaign likely to be in the market for a Blu-ray burner in the near future? What does Panasonic? the next month to maintain his newfound prominence or months after that? How many cameras they need to sell to get an ROI and can deliver that 50,000 views random? And as a leading photography point effectiveness of sales activity when that photo remains unknown to most people, who are actually in the market for such a device?

Without reaching, the Panasonic is a real disaster. Pity, because the idea deserves better. But then again, if only they had a small budget to start with, this strategy should never have been proposed.

You return to the fundamentals of effective advertising. Byron Sharp nail succinctly – those "to build/maintain the availability of physical and mental. Clear and consistent branding, consistent use of distinctive heritage, reaching highs average near continuous spend ".

So can social media play an important role in modern advertising?

Absolutely!

Putting aside a good website that is a ' must have ', social media could be a good promotional mechanism, even if I have trouble thinking of a standout example. And you can add the scope, but only through ads or content already high flow or highly targeted pages. But then, so can other media and should be evaluated as such.

But a powerful advertising vehicle in their own right?  I don't think so.

So the lesson from Steve Jobs is simple. If you're going in social media, make sure it's for the right reasons. And purchase of blades in a gold rush is not one of them.

David Thomason is the former Director General of marketing & meat Livestock Australia

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Thomson is targeting earnings beginning 5 m ad campaign

Thomson Holidays, TUI UK trademark & Ireland, is to break from its traditional strategy of an advertising campaign post-Christmas performing his biggest push-to-date this month.

The unit of 5 million pounds, created by Beattie McGuinness Bungay, launches with a TV ad during the X Factor this Saturday. Attention will be offering Thomson to provide ' quality time ', coupled with a quality service to consumers.The ad shows a boy talking about the importance of people who share time together. He says: "those close to you: share with them a week or two, and they will cherish it forever." Execution ends with an arrangement of orchestra song of the Pixies where is my mind?The TV campaign is supported by cinema, outdoor, online and print activities, running until May next year. Direct marketing, CRM and digital activities will focus on the specific advantages, activities and facilities that offer holidays of the operator.Jeremy Ellis, Director of marketing for TUI UK & Ireland, said the campaign Thomson will use the strapline ' your holiday to a T, why is it completely encapsulates, in a friendly and well known, exactly what your vacation will be '.Ellis added: ' Time is such a fundamental part of our life if we, as a brand, we can prove that offer genuine quality time on holiday, then that is a powerful place.

He said the logic behind this month's launch of the campaign is to convince people to listen to the brand message, at a time when few other travel companies are advertising.

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First Integrated Marketing Wins BMW, Mini accounts

Biz-community (Cape Town) October 18, 2011

After a four-way pitch, BMW and Mini CRM and direct marketing (DM) part of the business, which includes the circle and owner loyalty programs my Mini, was awarded to basic specialist agency of Cape Town's First Integrated Marketing.

Other contenders were Ikineo, liquorice and action Ambro.

Peter Farrell, MD, says, "we like to think that we are affected the client with our combination of excellent strategic and creative thinking out-the-box, but I also think that we are a good match. We are obsessive about branding, retail and production values-and so are their own. Look forward to a long and mutually beneficial relationship. "

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AMCOM ITSS capture Report-Sponsored Link

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Local Internet Marketing Company offers special anniversary package ...

the October 18, 2011. Top Ten Marketing website celebrates five years with an offer for a limited time new customers Internet Marketing Firm, Our services can help companies grow their client base, effectively driving more revenue right at the bottom line

Company Marketing Top Ten Website Marketing South Florida internet is gearing up for its fifth anniversary in February 2012. And to celebrate, it offers a limited-time special for new customers. For each customer who signs up for the package of search engine optimization of the Top Ten, it offers free custom website design and website development ($ 1,000) that will give you the Internet presence that your company needs to succeed.

In fact, businesses of all sizes have been shifting their marketing efforts towards Internet-based strategies lately – rather than traditional advertising techniques, more expensive – to maximize their return on investment in this economy. And to Top Ten Web site Marketing, a leading provider of local search engine optimization and internet marketing services, the transition is keep them occupied helping small and medium-sized enterprises to grow their business.

"We are thrilled to be celebrating five years of helping many small businesses and large companies to double their business using our search engine optimization and other Internet marketing techniques," says Pete Pekofsky, President of the Top Ten Marketing website. "Our services can help companies grow their client base, effectively driving more revenue right at the bottom line."

Along with the custom Web site and Internet marketing services, which will put your business at the top of Internet search results to a potential customer, company Pekofsky provides customers with free Web site development and hosting. With this package all-in-one, you are guaranteed to grow your customer base and show a strong return on investment.

Top Ten Marketing website only uses the safest search engine optimization techniques and their customers truly appreciate the personalized approach, which includes one-on-one Internet marketing consultation, helping them to develop a comprehensive plan that fits their business needs and budget.

One of the biggest mistakes a company can do is to cut their marketing. Top Ten Website Marketing works with companies to demonstrate how to effectively use their limited marketing budgets to drive business with pay-per-click management, and other Internet marketing techniques, rather than traditional advertising techniques (and more expensive) as print, radio or television. The result is often more business and increased revenues, all at a lower price.

Top Ten Marketing website can also show how website design can determine the effectiveness of your marketing campaigns. They specialize in creating websites "search engine-friendly" which will take place at the top of the list when you run a search on the Internet.

For more information about Top Ten Marketing website or let us put together a custom Internet marketing plan, convenient for your company, 305-970-5699 or visit us at http://www.seo-certified.net.

Media contact:

Peter Pekofsky
Top Ten Marketing website
Phone: 305-970-5699

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Direct Marketing Q & To

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How to Set Up Google places: free SEO Webinar

the October 18, 2011. The search engine Academy held a free webinar SEO as the next in his series. Participants will learn how to set up Google places to market their business online for customers who are looking for them. "Radar Roy Reyer getting that coveted first inscription boils down to three things, and you only need to focus on two of them.

The search engine Academy is holding a free webinar online for entrepreneurs who want to learn about using Google sites for their business. It is taught by Roy Reyer, one of the master instructors who teach SEO training seminars in Las Vegas, Nevada, USA.

The webinar will be held online, Wednesday 19 October, at 19: 0 time. There is limited seating available, so people who want to participate you must register online by going to http://bit.ly/sea111019.

Most small business owners 30 million in the United States knows that a way to market on search engines is to get listed for local search. Their customers are looking for companies in their local area to do business with. For example, hair salons, car repair, lawyers, insurance agents and many other types of businesses are primarily customers in their local area.

Google provides a free tool called Google places which allows business owners to establish a business listing that appears at the top of search results in Google. Show only the seven local companies, and only one can be in thte. Get the top listing in Google places can increase sales, however, always there seems to be very complicated and costly for most business owners.

Reyer, said, "that always coveted first place listing boils down to three things, and you only need to focus on two of them. We will discuss these two secrets during our free webinar on Google Places. "

About the search engine Academy

The search engine Academy was founded in 2002 and teaches hands-on search engine optimization and internet marketing workshops around the world, including the classes throughout the United States, Canada, Asia and Australia.

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Thomson is targeting earnings beginning 5 m ad campaign

Thomson Holidays, TUI UK trademark & Ireland, is to break from its traditional strategy of an advertising campaign post-Christmas performing his biggest push-to-date this month.

The unit of 5 million pounds, created by Beattie McGuinness Bungay, launches with a TV ad during the X Factor this Saturday. Attention will be offering Thomson to provide ' quality time ', coupled with a quality service to consumers.The ad shows a boy talking about the importance of people who share time together. He says: "those close to you: share with them a week or two, and they will cherish it forever." Execution ends with an arrangement of orchestra song of the Pixies where is my mind?The TV campaign is supported by cinema, outdoor, online and print activities, running until May next year. Direct marketing, CRM and digital activities will focus on the specific advantages, activities and facilities that offer holidays of the operator.Jeremy Ellis, Director of marketing for TUI UK & Ireland, said the campaign Thomson will use the strapline ' your holiday to a T, why is it completely encapsulates, in a friendly and well known, exactly what your vacation will be '.Ellis added: ' Time is such a fundamental part of our life if we, as a brand, we can prove that offer genuine quality time on holiday, then that is a powerful place.

He said the logic behind this month's launch of the campaign is to convince people to listen to the brand message, at a time when few other travel companies are advertising.

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What to consider when looking for a package of Web Design SEO

You own a small business or a company? If so, then chances are that you are always looking for new ways to generate more business and in turn generate more sales. With this in mind we have no choice other than to assess your online presence. Even in this digital age, there are many companies that are not yet certain when it comes to the effectiveness of a website selling potential.

The truth of the matter is that a Web site of companies capable of generating a significant amount of business. Many companies have reported increased sales from any location at 5% to 30% during the first year of launching a website. This is a great news for smaller companies that are trying to produce more revenue on an annual basis.

Businesses without a Web site are not able to produce the type of income that a company like this with the same products and services is capable of producing. This is because the internet allows companies to target areas outside of their general distribution. This includes foreign countries. While most companies headquartered in fire towns on advertising within their State of origin, a company can reach a mass market with the launch of a website.

However, the creation and launch of a website is just a piece of the puzzle. So that a Web site of companies be effective must appear at the top of search engine results when companies products and services are sought. This can be achieved only through effective SEO web design. This means that a website must be designed and filled with contents that are considered the keyword friendly. In short, search engines need to understand what your site is selling or offering so they know when to list your Web site in their rankings.

Then you will need to take advantage of an SEO company of Albuquerque, in order to ensure that your website is programmed and designed in such a way that is 100% SEO friendly. If you focus on web design SEO packages you're likely to save you time and effort when it comes to creating a truly effective website for your place of business.

When you start your search SEO company Albuquerque must realize that not all design firms offer SEO packages. Often times a company will take a firm design for the General design and programming of their website and take a second company to deal with their search engine optimization. The problem with this plan is that these companies will spend more money than they would if would have selected a company that specializes in SEO services and design.

If you are responsible for creating or adding to your corporate website, then you should seek out those companies Albuquerque who specialize in both of these unique services. In this way you will be able to save your company money and will be able to avoid the difficulty of dealing with multiple companies.

Author Bio.

When considering the launch of your website you will want to make use of an SEO company Albuquerque. Practical Web design SEO will catapult your website to the top of search engine results.

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' Big six ' energy brands to write consumers with tips to saving money

Energy companies "are great"-British Gas, e.on, npower, EDF, Scottish Power and Scottish and Southern Energy-& pledged to write consumers to tell them how you can get cheaper deals, after pressure from the Government.

The commitment is one of several measures to emerge from the consumer energy summit held by the Department of energy and climate change (DECC) yesterday, amid growing public concern over rising energy bills.

The Summit was attended by Prime Minister David Cameron and Secretary of State for energy and climate change Chris Huhne, consumer groups, for example, energy suppliers and regulator Ofgem.

Energy companies present at the Summit agreed to a series of "clear and transparent communication" to inform consumers about how you could make the savings potential by controlling their energy deal, rates for switching and insulating their homes.

They decided to "write with urgency" eight million quarterly credit customers to tell them how they can save money by changing the method of payment.

Companies have also decided to "make sure" Energy Bill this winter shows how to save money and put a sign "cheapest fare" on the front of the Bills.

Citizens advice has announced that it will be a campaign of great energy week of new year, after the success of supplier coordination funded campaign energy best deal this year, coordinated by Ofgem and advice to citizens.

A Web site shared power between businesses, citizens advice, Consumerr Focus, age UK and that? He has also been created to provide consumers with tips to save money on their energy bills.

OFGEM proposed last week to force suppliers to provide easily comparable standard rates, as well as release a pricing report that shows the average dual fuel bill now stands at £ 1,345 per year and estimated profit margins of the industry are up from £ 15 June to £ 125.

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Verizon to share user data Location and browsing history with marketing

Verizon has published changes to its privacy policy stating that the provider U.S. telecommunications now share user data Location, history and demographic information with marketing web browsing.

While Verizon insists that will not provide any third party any information identifying users on a personal basis, will give them a wide range of user information, including websites that they frequent on their Verizon devices were places where their devices and demographic Categories such as gender and age range. Verizon will also share user interests with marketing, if you are a sports fan, just as a pet or what type of restaurants that they frequent.

Verizon says that marketing will use this data to create reports that identify trends through different demographics of Verizon users. For example, Verizon says that some marketing companies can create a report that "10,000 mobile users visited a sports Web site in a month and 60% were men." The data could also help local businesses create ads that will be delivered on the mobile site to a user based on the positions that they frequent most. Verizon also says companies can use data from web browsing to customers create more relevant advertisements to appear on mobile devices users based on their interests.

The company stresses that users can opt out of data sharing program by modifying the section "My choices" Verizon's Page "My Privacy" or by calling the company directly. Verizon says that while users still receive ads on their mobile devices if you opt out of the program, those ads will not be served to the individual tastes of users.

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EDF energy looks to London 2012 for impulse brand

EDF energy hopes to deflect growing public disenchantment with the energy sector by opening a draw offer monthly prizes including VIP tickets to the London Olympics 2012.

The ' Thank yous ' marketing strategy will involve each customer receives a membership card, characterized by a unique code that can be entered in a microsite each month for the chance to win a prize.

Dual fuel customers can enter prize draw twice every month, and customers without internet access can join by phone.

Additional prizes will include rides the London Eye sponsored by EDF energy with rowing machine of Olympic gold medalist James Cracknell, a £ 10,000 energy-efficiency home makeover family days out, two-for-one deals, discount high-street and London 2012 merchandise.

The initiative comes at a time when the energy industry is under fire from industry regulator Ofgem, as well as politicians, including energy Secretary Chris Huhne and opposition leader Ed Miliband, who has slammed the energy market "rigged".

EDF energy is running a TV campaign, created by AMV BBDO, in support of the regime, with the common people, parodying Olympians won gold.

Archibald Ingall Stretton created the campaign website and was responsible for the photography of e-mail and bill inserts.

A Westminster Summit yesterday (October 17), Government, consumer groups, energy suppliers and industry regulator Ofgem has accepted a series of measures to help consumers save on their bills for gas and electricity and discussed policy developments aimed at maintaining the household energy bills down.

Follow Matthew Chapman on Twitter @ mattchapmanuk

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Lack of data web will hurt TV channels

Ball & HoolahanSamsungIOC television and Marketing learning and improvement of Servicesthe skills service (LSI) the learning and skills improvement service (LSIS)

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