Thomson Holidays, TUI UK trademark & Ireland, is to break from its traditional strategy of an advertising campaign post-Christmas performing his biggest push-to-date this month.
The unit of 5 million pounds, created by Beattie McGuinness Bungay, launches with a TV ad during the X Factor this Saturday. Attention will be offering Thomson to provide ' quality time ', coupled with a quality service to consumers.The ad shows a boy talking about the importance of people who share time together. He says: "those close to you: share with them a week or two, and they will cherish it forever." Execution ends with an arrangement of orchestra song of the Pixies where is my mind?The TV campaign is supported by cinema, outdoor, online and print activities, running until May next year. Direct marketing, CRM and digital activities will focus on the specific advantages, activities and facilities that offer holidays of the operator.Jeremy Ellis, Director of marketing for TUI UK & Ireland, said the campaign Thomson will use the strapline ' your holiday to a T, why is it completely encapsulates, in a friendly and well known, exactly what your vacation will be '.Ellis added: ' Time is such a fundamental part of our life if we, as a brand, we can prove that offer genuine quality time on holiday, then that is a powerful place.He said the logic behind this month's launch of the campaign is to convince people to listen to the brand message, at a time when few other travel companies are advertising.
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