Verizon has published changes to its privacy policy stating that the provider U.S. telecommunications now share user data Location, history and demographic information with marketing web browsing.
While Verizon insists that will not provide any third party any information identifying users on a personal basis, will give them a wide range of user information, including websites that they frequent on their Verizon devices were places where their devices and demographic Categories such as gender and age range. Verizon will also share user interests with marketing, if you are a sports fan, just as a pet or what type of restaurants that they frequent.
Verizon says that marketing will use this data to create reports that identify trends through different demographics of Verizon users. For example, Verizon says that some marketing companies can create a report that "10,000 mobile users visited a sports Web site in a month and 60% were men." The data could also help local businesses create ads that will be delivered on the mobile site to a user based on the positions that they frequent most. Verizon also says companies can use data from web browsing to customers create more relevant advertisements to appear on mobile devices users based on their interests.
The company stresses that users can opt out of data sharing program by modifying the section "My choices" Verizon's Page "My Privacy" or by calling the company directly. Verizon says that while users still receive ads on their mobile devices if you opt out of the program, those ads will not be served to the individual tastes of users.
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