After a four-way pitch, BMW and Mini CRM and direct marketing (DM) part of the business, which includes the circle and owner loyalty programs my Mini, was awarded to basic specialist agency of Cape Town's First Integrated Marketing.
Other contenders were Ikineo, liquorice and action Ambro.
Peter Farrell, MD, says, "we like to think that we are affected the client with our combination of excellent strategic and creative thinking out-the-box, but I also think that we are a good match. We are obsessive about branding, retail and production values-and so are their own. Look forward to a long and mutually beneficial relationship. "
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