EDF energy hopes to deflect growing public disenchantment with the energy sector by opening a draw offer monthly prizes including VIP tickets to the London Olympics 2012.
The ' Thank yous ' marketing strategy will involve each customer receives a membership card, characterized by a unique code that can be entered in a microsite each month for the chance to win a prize.
Dual fuel customers can enter prize draw twice every month, and customers without internet access can join by phone.
Additional prizes will include rides the London Eye sponsored by EDF energy with rowing machine of Olympic gold medalist James Cracknell, a £ 10,000 energy-efficiency home makeover family days out, two-for-one deals, discount high-street and London 2012 merchandise.
The initiative comes at a time when the energy industry is under fire from industry regulator Ofgem, as well as politicians, including energy Secretary Chris Huhne and opposition leader Ed Miliband, who has slammed the energy market "rigged".
EDF energy is running a TV campaign, created by AMV BBDO, in support of the regime, with the common people, parodying Olympians won gold.
Archibald Ingall Stretton created the campaign website and was responsible for the photography of e-mail and bill inserts.
A Westminster Summit yesterday (October 17), Government, consumer groups, energy suppliers and industry regulator Ofgem has accepted a series of measures to help consumers save on their bills for gas and electricity and discussed policy developments aimed at maintaining the household energy bills down.
Follow Matthew Chapman on Twitter @ mattchapmanuk
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