The first survey of men in the history of six years of researching Causes The PRWeek/Barkley has uncovered some surprising data regarding male attraction of brands that have a cause marketing program.Run contrary to the natural assumption that women are attracted only cause programs, 88 percent of men say is important for a brand to support a cause, 61% have purchased a brand because supported a cause, 67% would try a brand because it supported a lawsuit and 55% pay more for a brand that has supported a cause for full investigation, visit http://www.barkleyus.com.
"Boomer generation has dug the path towards watching because of marketing as an important way with ¬ nect with consumers," said Mike Swenson, President, Barkley public relations."But even more so, generation X and Gen y Millennials, seen as something that must be done. that's why we're seeing the numbers we do with men. Is no longer such a question. "
While men win direct their dollars toward the cause, 68% of marketing executives say they don't have no intention of target men with their efforts. This at a time when there was an explosion of efforts cause. 75% of the brands now engage in cause-marketing (up from 58% in 2009) and 97% of marketing executives that it is a valid business strategy.
One of the most interesting results of the survey this year came in verbatim responses from consumers. When prompted corporations to iden ¬ tify which do cause programs but should be, the most common consumer responses were BP, Apple and Goldman Sachs.
While men care about the cause almost since women, there were differences between the two. When it comes to what causes argue, men have chosen/upbringing of children and women have chosen to health (al 2009 data because Survey).Yet, when it came to health, 94% of men said that they were comfortable support causes that tackle prostate cancer, AIDS or heart disease.
About the PRWeek/Barkley because survey:
The investigation into the causes of PRWeek/Barkley was conducted by CAWalker from 12-23 August 2010.E-mail notification was sent to about 3,106 marketing professionals and 2365 consumers.A total of 79 PR and marketing professionals and consumers males 536 completed the online survey results are weighted and are not statistically proven at a confidence level of 90%. This article provides only a summary of the conclusions.
About Barkley:
Barkley is the largest employee-owned agency of its kind. founded in 1964, the company has 275 partner, offering a full range of marketing communications including advertising, public relations, because of branding, brand activation, relationship marketing, social media, design, media planning and buying, motion graphics, search and interactive marketing. Barkley has offices in Kansas City, St. Louis and Pittsburgh, with additional field offices nationwide. more information: http://www.barkleyus.com and http://www.barkleyrei.com.
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