Advertisers should do more to integrate the search and display advertising as Yahoo chief executive Carol Bartz.
Speaking at Internet Advertising Bureau (IAB) Conference Engage 2010 this morning, said although the United Kingdom is a leader in online advertising, could do better.Bartz believes that more companies should start thinking of search and display advertising collection.
According to a report by IAB, said: "...advertisers think of these as disconnected, this must change. 49 percent of consumers respond to display ads and follow with a search. "
Figures released this week by research firm comScore show advertisers in Britain are placing more emphasis on advertising online visualization. third quarter results showed an increase of 34 percent on year view impressions – 221 billion up to 164 billion during the same period in 2009.
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