The u.s. mobile ad market will reach almost $ 800 million in 2010. Nice, but only a pittance compared to 2015, when the mobile ad spending will exceed $ 5 billion, according to data from Research firm mobileSQUARED mobile marketing.
The latest report of company analyzed the State of the mobile ad market, revealing that mobile search is the tactical marketing-go to how the landscape of mobile ad network continues to grow more intricate and complex.
The mobile ad market United States is the second largest in the world, with 300 million mobile phone users (only Japan is bigger). Some 49 million users have worked with some form of mobile advertising, the report found. And over a quarter of the users said they would actually ' clicked on an advertisement and then went on to purchase the item. Really promising.
The ratio MobileSQUARED/Smaato was chock full of useful statistics, but here were two curiosity more interesting that I found:
Apps are "hot", but research Gets revenue
Mobile applications continue to be the dear media, but advertisers are not so keen to advertise within them. this report has found that attracted only 2% of ad spending in the United States mobile apps.Research is the biggest draw, with 46%, followed by display with 29%.
Mobile networks are useful, but the landscape is confusing and complex
An influx of mobile networks has helped fuel the growth of the mobile ad market – but with inventory available upwards of 50 networks and 9,000 publishers, choosing the right mix of ad networks and becomes an arduous task.
To Nick Lane, Chief Analyst, mobileSQUARED that research conducted for Smaato: "choosing the right ad network has a complicated decision, as publishers should consider fill rates, operating systems, and responsiveness of your ad networks, to name a few criteria."
This could be an opportunity for enterprise mobile ad network optimization as Smaato to gain marketshare, very similar to display ad optimization tasks arose in recent years.
Tameka Kee has been digital media coverage with a focus on online advertising, social media and game since 2007. you find at tamekakee.com or follow it on Twitter.
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