Online marketing specialist solutions announced the Implix GetResponse360 Advisory e-mail marketing service, aimed at small and medium-sized enterprises (SMEs) and designed for organizations seeking to improve their email marketing skills, increase the volume and scope of their programmes and expand the overall effectiveness and return on investment (ROI) of their campaigns.
GetResponse360 combines its GetResponse email marketing platform with custom solutions and support from a team of experts. Services range from list management, design strategy and campaign template custom development and optimization of delivery at high volume, with a focus on advanced segmentation (an integrated process for the application of a wide range of geolocation, profile and behavioral data to improve response rates) and API integration and dynamic content (bringing GetResponse features in customer environments to increase operational efficiency and ROI and activate automatic e-mail messages, targeted).
Other features include the campaign automation, transactional email, split testing and related enhancements feature-based and social media to expand the reach and increase engagement. The autonomous system of GetResponse360 is designed to deliver reliable, high-volume by sending the ability and the supervision of experts to answer the following amenities: ISP relationship management, dedicated IP addresses, external reputation monitoring and 24/7 deliverability monitoring and escalation.
Advanced segmentation allows users to create groups based on position data, response and profile from registration forms and surveys, while automated campaigns functionality allows users to set auto-responder, follow-up messages and remarketing campaigns e-mail. Furthermore, split testing allow enterprises to create up to five messages, with various customization techniques, themes and styles.GetResponse test every version, and then select and send the best also may. businesses use GetResponse API to integrate their e-mail marketing platforms with external applications such as carts, transactional or CRM platforms.
Implix CEO and founder of GetResponse Simon Grabowski, said today's busy consumers are responding to websites, social media and e-mail campaigns, more than ever, and SMB marketing are reacting by ramping up their e-mail marketing initiatives.He cited a recent Forrester study that found e-mail marketing budgets were expected to balloon to $ 2 billion by 2014.
"But many of these companies can't afford to hire more staff or social media experts. Accordingly, they need to do more with less and get more ROI from their effort," he said. "With nearly 12 years of experience and a delivery report of 99 percent, GetResponse is uniquely qualified to provide counselling and support for those undertakings, regardless of size or competences. Is the next level of email marketing ROI. "
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