November 4, 2010, 10: 38 AM
After a new research revealed that consumers prefer to be contacted by direct mail marketing, in a greater demand between companies can be address validation tools.
According to the new studio tracking DMA GAP, in various categories 16 of 26-including banks, supermarkets and DIY-physical mail customers listed as the top way that they would like to be contacted, advance email marketing, text messaging and through social media.
It was also found that 55% of consumers who open direct mail marketing will do it because it is a brand that they know, while 47% explained that a product or service attractive will encourage them to take a closer look at Marketing Week, reports.
David Cole, Managing Director of Fast SYSTEM.MAP said: "performance and unobtrusiveness of direct mail have contributed to its comeback."
A charity eligible address validation tools at the moment is the Royal National Institute of blind people, which is transmitting up to launch a direct marketing call this Christmas.
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