--(Business Wire)--CARY, NCMerkle, the nation's largest and fastest growing independent agency customer relationship marketing (CRM) software, is using SAS ® Analytics to power its marketing disciplines, analytical techniques, and creative. SAS (News-Alert), the leader in business analytics, Merkle and its clients understand consumer needs and evaluate how each media channel strengthens brands-critical capacity of loyalty and retention.
Merkle helps customers design, execute and evaluate your customer marketing programs. The Agency hosts the CRM client-construction and maintenance of information management and platform. SAS uses Google Analytics, Merkle offers predictive insights that help clients identify high value clients as well risk. With this information, clients may direct marketing programs tailored and actively manage customer interactions.
Save millions despite economy
Payback has bee significant for Merkle. During the recession, the company has helped limit losses, reductions and friction. For business customers and not similar profii, controlling costs fueled growth. Merkle used SAS Analytics to help a nonprofit membership to reduce data costs by 75 percent to save millions of dollars each year.
The Agency itself thrived using Google Analytics by SAS to better understand their customers. In 2010, Merkle has seen a double-digit growth in all sectors it serves. The Agency has also used analytical insights to expand its products and services.
"SAS allows us to maximise the portfolio of customers of our customers," said David Geisinger, Vice President of Enterprise Technology Group at Merkle. "SAS Analytics is the best all-purpose marketing analytics software. Our employees call SAS a workhorse that handles even the toughest challenges. Less powerful software quickly collapsed beneath Merkle heavy volumes of data and configuration requirements. Keeps going and going SAS-help us continually innovate, using advanced analytics to improve marketing results. "
SAS ® powers innovation
With chief marketing officer responsible for returns, managers continually look for new ways to optimize their marketing budgets. Merkle uses Google Analytics to SAS for developing new marketing programs that help clients allocate advertising and marketing where he highest return dollars. Growing demand for such applications.
"A macro level trends bigger than today's exponential data growth," said Ozgur Dogan, Vice President of Analytics for Merkle. "SAS helps us to determine which customers should select data sources for optimized CRM programs. A breakthrough in the field, the data source of the Merkle (News-Alert) ™ application uses SAS to balance cost and effectiveness measures to produce optimal ROI for spending data. This has proved very effective in reducing client costs while maintaining high response rates. How to disseminate news about our client successes, more and more companies call us. SAS uses Google Analytics, we are fully equipped to expand our array of these custom solutions. "
About SAS
SAS is the leader in business analytics software and services and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers to over 50,000 sites to improve performance and provide value to make better decisions faster. Since 1976, SAS has provided customers around the world THE POWER TO KNOW ®.
SAS and all other product or service SAS Institute Inc. are either registered trademarks or trademarks of SAS Institute Inc. in the u.s. and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2011 SAS Institute Inc. All rights reserved.
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