Kenya: Major Oil Marketers Protest Over 'Dismal' Profit Margins

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Joshua Masinde

18 October 2011

Big oil companies are creating an artificial shortage to protest the recent increments by the Energy Regulatory Commission which they term 'dismal', players in the industry have said.

Independent petroleum dealers who buy from larger marketers to supply the bulk of rural areas say the move is aimed at forcing the regulator to increase the profit margins.

"We receive about 12,000 litres every day, but we have only been receiving half the amount from Friday," said an insider in the oil industry who requested anonymity.

"The large oil marketers are limiting supply so that they force the prices upwards. They were expecting at least Sh8 in increases by the ERC, but they were disappointed," the source who buys oil from KenolKobil added.

On Friday, ERC raised retail prices by about Sh2.77 on average per litre across the country.

The delays and rationing come at a time when the country is faced with shortages of cooking gas and days after Kenya Power increased electricity prices thereby shaping a major energy crisis in the country.

However KenolKobil says the delays were caused by some logistical problems, which had since been resolved, according to the KenolKobil spokesperson.

The government in December last year introduced price caps that restricts oil dealers' profit margins to Sh6 per litre at the wholesale level and Sh3 per litre at the retail outlets.

This arrangement has not sat well in the industry.

Slow down in profits

Total Kenya cited the price controls as one of the factors that have contributed to its projected slow down in profits when it issued a profit warning recently.

"Depressed margins due to the implementation of the price regulation mechanism in December 2010 omits and underestimates some costs in determination of the maximum retail prices and the period when they are recognised in the formula," said Total Kenya's management.

This means that the oil marketer would be charging much higher prices if the price controls were not in place.

Dealers from Western region have expressed their discontent over high wholesale fuel prices at the Kenya Pipeline Company depots.

More News on allAfrica.com

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Marketers Expect Budget Increases in 2012, Pitney Bowes Says

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17 Oct, 2011 By: Jackie Jones

BOSTON – Marketers at this year’s Direct Marketing Association (DMA) 2011 Conference & Exhibition arrived in Boston with a surge of optimism, according to DMA executives and Pitney Bowes.

According to a survey conducted by Pitney Bowes, 80 percent of the 231 DMA attendees polled said they anticipate that their marketing budgets will increase in 2012. Marketers spent $163 billion on direct marketing during 2011, a 5.6-percent increase compared to last year, according to a report by the DMA.

“Our customers are using customer communications management to drive revenue growth,” said Leslie Abi Karam, executive vice president of Pitney Bowes and a DMA board member. “Marketers today are investing in customer interactions by creating relevant personalized messages across digital and physical channels.”

Almost all respondents – 94 percent – agree that multichannel marketing is more effective than a single-channel approach, the study also found. Additionally, call center conversations, live chat on websites, direct mail, search engine optimization, SMS and QR code marketing activities “can all be aligned with data analysis and application that delivers dynamic personalized interactions throughout the customer experience,” Pitney Bowes’ survey found.

This slightly contrasts with previous reports on marketer’s optimism, according to a recent STRATA quarterly survey of major ad agencies (Response This Week, Aug. 1, 2011).Compared to a 38-percent jump in the first quarter, 17 percent of ad agencies reported a reduction in overall business during second-quarter 2011. TV remained the dominant channel for most marketers (41 percent), though it is steadily losing ground against digital (24 percent) and radio (13 percent).

“Advertising truly mirrors the economy right now. As consumers continue to tighten their belts, advertisers are doing the same, which even further emphasizes the importance of maximizing ad spend,” said John Shelton, STRATA CEO and president.“We also see advertisers exploring new affordable advertising avenues, like digital and radio, while the more expensive traditional platforms like TV are seeing a slight dip in spend,” Shelton continued. “Even though it’s not all doom and gloom, national events continue to impact the fluidity of the advertising industry, and most agencies do not feel it will return to a strong growth period until after 2012.”

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StrongMail Powers Email Marketing and Lifecycle Marketing for NetMovies, Brazil's Leading Online Video Rental Company

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Company News: Page (1) of 1 - 10/18/11October 18, 2011 -- Redwood City, CA (PRWEB) October 18, 2011

StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that NetMovies, the leading online video rental company in Brazil, has standardized all of its marketing, lifecycle and triggered email campaigns on StrongMail. NetMovies is taking advantage of StrongMail On-Demand, which provides direct access to a dedicated email marketing system instead of the shared, multi-tenant systems offered by other top-tier email service providers (ESPs).

Founded in 2004, NetMovies has grown to be the largest online video rental company in Brazil and one of the top providers of video-on-demand rentals and subscriptions. Every day, NetMovies provides millions of members with access to more than 35,000 films on DVD and Blu-Ray, and email marketing serves as the primary channel for keeping members engaged with its services. NetMovies turned to StrongMail for its superior data integration and automation capabilities, which the company is leveraging to reach its customers and prospects with rich segmentation and relevant lifecycle marketing messages. For example, NetMovies can now automatically trigger an email after a movie is streamed to solicit feedback on quality, provide a review or recommend similar movies.

"After carefully reviewing the top ESPs, StrongMail quickly rose to the top as a premium and comprehensive solution that is widely recognized for its world-class services and customer support," said Daniel Topel, CEO of NetMovies. "With StrongMail, we are able to build mutually rewarding relationships with our customers and enrich their overall experience with highly relevant email marketing campaigns that properly reflect all their previous interactions with our services. In short, StrongMail is an invaluable tool to engage, retain and drive additional business growth, which is essentially for maintaining our leadership position in Latin America."

In addition to traditional batch and triggered email marketing capabilities, StrongMail On-Demand provides NetMovies with a drag-and-drop lifecycle marketing solution that makes it simple to create, test and optimize sophisticated multi-step programs that are automatically triggered via tight integration with relevant business systems and customer databases. In order to maximize the impact, NetMovies is relying on StrongMail's Agency Services for strategic guidance in the implementation and refinement of its lifecycle programs. Improved deliverability is also being achieved with StrongMail On-Demand's high-performance email delivery engine, which is continually updated with the latest ISP filtering parameters for maximum inbox delivery.

"NetMovies has built its business on providing movie lovers with the easiest and most convenient way to watch movies at home, and now StrongMail is playing a key role in helping them take the experience to the next level with relevant communications based on their members' activities and interests," said Scott Ollivier, vice president of product, StrongMail. "In a highly competitive industry, NetMovies is smart to focus on delivering exceptional customer service across every touch point, and with StrongMail, they've got email covered."

About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the worlds largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Macys, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.

About NetMovies Entretetnimento S.A.
NetMovies Entretenimento S.A. is Brazils largest online subscription service for movies and TV series with over 35,000 titles currently in its library. NetMovies mission is to revolutionize the home viewing experience in Brazil, delivering customers the best entertainment experience at the most attractive price. The company provides a subscription based service through DVD and Blu-Ray home delivery as well as online unlimited streaming services on a wide range of devices and platforms.

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Read the full story at http://www.prweb.com/releases/2011/10/prweb8886704.htm.

Related Keywords:economy, business and finance, financial and business service, business enterprises, business (general), internet, consumer goods, consumer issue, consumer confidence, consumer issue, television industry, television, plastic art, entertainment award, entertainment (general), arts (general), arts, culture and entertainment, economy, business and finance, financial and business service, business enterprises, online, marketing, business (general), economy, business and finance, financial and business service, business enterprises, marketing, business (general), economy, business and finance,
Related Sites: CEN - Consumer Electronics Net ,   VideoBasedTutorials

Related Newsletters: Tutorial Finder ,   Review Seeker Source:PRWEB.COM Newswire. All Rights Reserved

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Hire an SEO Company and Increase Your Sales This Christmas

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SEO (Search Engine Optimization) is a technique to increase the search engine ranking of a website, ultimately increasing the growth of your business. It forms an integral part of online marketing techniques. In the present era of online marketing, it’s natural that a website that ranks among the best on search engines drives a huge amount of relevant online traffic. Thus, it is necessary to hire SEO experts who can gear up your website for the search engine rankings battle.

Only a full time SEO expert can provide the required boost that your site needs in terms of ranking on the search giants. These experts put their full efforts into increasing the visibility of your website so that more and more numbers of users visit the website. This way, web traffic that reaches your site provides prospective customers, who in turn boost product sales.

The hiring of professional and dedicated SEO Servicesis needed, but it’s not an easy process. Due care is to be exercised while choosing Professional SEO Servicesthat can really meet the expected goals.                                                                                                                                        

Following are the points which you should consider while searching for a Dedicated SEO Services providing company:

a)      Hire professional SEO services

Only well-trained and experienced SEO professionals know what exactly works for the search engines. They are a team in which every member is a full time SEO expert. They possess complete knowledge regarding SEO, but still they keep a close eye on the dynamically changing analytics of the search engines to always keep themselves updated.

Thus continuous research and analysis is part of successful SEO technique development.

b)      Check the SEO company’s past performance

The past record of any company gives a fair idea of the quality of the service that it has delivered in the past. A successful track record testifies to the best services the company has delivered to its clients. To further check the authenticity of the professional services of the company that you choose, just get in touch with its previous clients and get their reviews.

This will definitely help you get the right company.

c)       Hire the companies that provide Professional SEO Services at affordable rates

Capital investment management is a vital part of any company’s functioning.

Companies always want to earn maximum profit at minimum investment.

Therefore, SEO companies should be compared in terms of the rate and quality of service they provide. The company that provides the best services at reasonable rates should be given a go ahead.

All the above laid guidelines are aimed at helping you in getting the best Dedicated SEO Servicesforboosting the web traffic on your site. Follow them and have great success this Christmas!

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Inbound Marketing: Moving From a Push to a Pull

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Cost and complexity have made pull marketing inaccessible to many businesses. But with the emergence of new channels and tools, it's become a significant trend in successful marketing. Alistair Norman explains how and why

Change is the only constant

We’re all aware that the internet has changed the way people buy. According to HubSpot Marketing, 78 per cent of internet users now go online first to research the products or services they’re thinking about buying. The search engines - and search engine optimisation - are themselves diversifying all the time. With the growth of social media, audiences are increasingly fragmented across marketing channels. The ‘push’ tactics of TV and print advertising, email newsletters and other approaches are losing their impact on markets and business revenue.

When push comes to shove

On their own, the familiar tools are no longer keeping up with changes in buyer behaviour, whether it’s email marketing (91 per cent of email users have unsubscribed from a company email they previously opted into according to ExactTarget) or online advertising (84 per cent of 25-34 year olds have left a favourite website because of what they perceive to be intrusive or irrelevant advertising, according to HubSpot).

Even relatively new tools and technologies aren’t exempt from the growing resistance to ‘push’ marketing. A recent YouGov survey found that 79 per cent of people surveyed believe that mobile adverts are intrusive, with 88 per cent of people saying they actively ignore adverts in applications. All this, even before we’ve considered the increasing pressure on businesses to reduce and streamline marketing budgets.

From intrusion to attraction

New ‘pull’ approaches overturn the resistance of audiences by creating an ongoing relationship with them. This approach harnesses the power of the web and capitalises on the changes that have taken place in the search engines over the last year, as it’s all about relevant, high quality and frequent content. Upending conventional tactics, pull marketing applies the momentum of attraction to create leads and revenue. It takes the familiar outbound marketing tools and uses them in a way that matches today’s changing buyer and market behaviour, such as using email to nurture relationships, rather than finding new ones. This strategy acknowledges the important fact that the world has grown simultaneously larger and smaller - people have more and more choice but want to feel part of niche online communities.

An integrated pull approach

With so many tools in the market, it can be confusing to decide which to use and which have the best chance of success, as we all know that an integrated approach gives the best chances of success.

Many thought-leading professionals are adapting their approach to follow what has been best practice for years in the manufacturing industry - driving continuous improvement through a structured business process.

These methods of continuous improvement focus on defining the process and objectives, measuring all activity, analysing root causes or areas of improvement, improving or changing the tactics, then putting a control loop in to ensure action is taken on the opportunities and repeating the process. This can be highly effectively when applied to the marketing process. But you can only achieve it with the right technology capability, so what are the tools to use? Take a look at the options in the Capability Matrix.

So once you have the tools in place, what do you need to do? The answer is to create a cohesive, repeatable approach that follows five steps.

1. Listen - Apply both traditional and new marketing tools to connect with customers, instead of interrupting them. Use the right technology and tools to measure sentiment, analyse markets and monitor keywords to gain current insight into the market demand for a product or service. Tools include Hootsuite and HubSpot.

2. Create - Take a strategic approach to content to cover a whole range of channels, with white papers, video and animation and other high value content.

3. Engage - Take the content and build communications around it to provide conversation, connection and content using platforms such as LinkedIn, Facebook, Boagworld and DigitalDoughnut.

4. Transform - Use behaviour-driven communication and lead nurturing to turn an audience into leads, nurturing them through a structured process, to match their buying process rather than an external selling process.

5. Grow - Gain deeper insight through behaviour-driven communication to analyse where leads are coming from and to consistently update content and strategy to reflect this.

Starting at the end

With so many challenges and opportunities, the question has to be - what will you be doing in the future? What will you be doing three, four or ten years down the line? At what point do you start to adapt your tactics?

6. Things have changed. Now there’s a different approach that connects the diverse tools and technology and generates buyers and revenue in a consistent, coherent fashion.
It doesn’t take a rocket scientist to see that as something of a revolution.

Alistair Norman, Marketing Director, Tomorrow People

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MarketResearch.com Academic 2012/2013 Subscription (Icon)

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US: 800.298.5699 Int'l: +1.240.747.3093 Receive email alerts of new market research reports in your industry. Sign Up Today > Email a colleague Printer format Questions about this report Order by fax Australia DollarsCanada DollarsChina Yuan RenminbiEuroHong Kong DollarsIsrael New ShekelsJapan YenMexico PesosSaudi Arabia RiyalsSingapore DollarsSweden KronorSwitzerland FrancsTaiwan New DollarsUnited Kingdom PoundsUnited States Dollars XE.com Home > Report Information

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OrderMotion-OMX releases 3.0-expands Direct-to-Consumer Commerce options for mid market merchants and marketing

BURLINGTON, mass., October 18, 2011/PRNewswire/-(http://www.myprgenie.com)-OrderMotion, Inc., a leading web-based order management and marketing platform company, today announced the release of version 3.0 of its platform, OMX. Packaged with significant feature enhancements, OMX 3.0 reflects ongoing commitment of OrderMotion to create technology solutions that serve the needs of middle market merchants and marketers.

Some of the new additions include: planning of sophisticated marketing campaigns, customer service agent, credit of the State-of-the-art security via CyberSource support tokenization, to generate revenue and enhanced support for Magento gift cards gift certificates and OMX.

"Growing companies often reach a critical juncture where they must weigh the pros and cons of building vs. buying technology," said Wendy LaHaye, Chief Product Officer of OrderMotion, "OMX 3.0 is a great leap forward in technology management. The ability for any business to replicate a similar functionality would be cost prohibitive and challenging even for the best of IT departments. SaaS solutions like ours that focus more on expanding merchants of the company and less to worry about technology. "

An example of worry-free technology includes adding support tokenization CyberSource OMX 3.0. CyberSource enters company and Litle as another leading payment processor using Division supported by OrderMotion to increase the security of electronic transactions.

"As a certified PCI service provider level, data security is a key component of our architecture," said Marty Fahey, CEO of OrderMotion, "we strive to be at the forefront of data security to minimize the risk of a breach, reducing the burden of PCI compliance for our customers. Extended support of tokenization is an important step towards achieving this goal. "

More information on OMX version 3.0 can be found here.

About OrderMotion (R), Inc.
OrderMotion is an e-commerce, order management, direct-to-consumer platform companies and campaign with web-based technology that fits perfectly in the network showcases whole web vendor marketing, call center, media agencies, payment methods, customer service centers, fulfillment and financial packages. OrderMotion provides: 1) to high volume, inventory management and order processing efficient and flexible enable smooth, rapid growth, robust functionality and 2) built-in best practices to turn massive amounts of behavioral data created by the process of order in new opportunities and 3) deep, insightful and customized analysis and reporting to allow timely decisions to drive growth and profits. OrderMotion is a level 1 PCI certified service provider certification and ideal for order processing multi-pay and continuity. OrderMotion is based in Burlington, Massachusetts and on the Web at www.ordermotion.com.

Contact:
Anthony Costello
Anthony@ordermotion.com
(617) 588-0971

SOURCE OrderMotion, Inc.

Copyright © 2011, PRNewswire
Copyright © 2011, NewsBlaze, daily news
 

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Understand why it is important for your website SEO

Entrepreneurs have found that they were able to increase their turnover from anywhere between 5% to 30% in the first year that will launch their website. However, this is possible only if web SEO is considered and put into action. The problem is that some business owners believe that once they have their Web site in place that visitors will automatically find and come to their website.

Even if a company will receive visitors if you advertise in print or through other forms of advertising in their general area of business, they will not receive the type of traffic that is possible, if their website does not make use of Albuquerque effective services of search engine optimization. That is why SEO is vital. Without it a company able to produce the traffic and the profit that is capable of producing over time.

Web SEO is also known as "search engine optimization". The idea is to encode and designing the website, together with the creation of content, that will make the website appear higher in search engine rankings, based on the type of products and services that it offers. Experts in SEO programming may require a website that does not generate little or no traffic, and can modify it so that it will begin immediately receiving more traffic through the process of SEO.

One of the simplest methods of Albuquerque, search engine optimization is making use of "keywords". When considering the type of services and/or products that the company has to offer, you can create more likely a list of words that might be sought when people are looking for your services. You can create content that can be added to your website that makes use of these keywords. The times that these keywords appear on your Web site more SEO friendly, which will be your website.

Search engines like Google and Yahoo will send so-called bots or spiders to your website. They review the content on your website and find the keywords that were used. Then return this information to their database of search engine. Now every time a person performs a search that includes keyword research, these search engines will be able to show your Web site in their rankings.

If you are planning to create a website for your place of business you want to avail of services of web design who also have experience with SEO. In this way you will be able to save time and money when it comes to creating an effective web site. Companies that have experience in both areas of design and SEO techniques are much more effective than companies who only have experience in one of these areas of interest.

In addition, relying on a design company that also has SEO generally you will be able to gain experience packaged or bundled deals on both of these services. This ultimately will save you money in the long run.

Author Bio.

Web SEO is one of the most important elements regarding the web site of your company. If you want the best Albuquerque search engine optimization Services available you should consider the services of Thomas Garcia Studio.

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Affordable Email Marketing package and website design services from Analytix Solutions

(Woburn), but-Analytix solutions, a professionally-led and online marketing solutions provider of web design, has developed a new and exclusive package of email marketing campaigns and website design services for small and medium-sized enterprises. Manifesting a proven professional experience of more than 5 years, Analytix has established a brand name for the same strength of infrastructure of the State-of-the-art, professional web marketing expert and a commitment to exceed expectations of its customers.

Email marketing with a professionally designed Web site was a great strategy to quickly deliver marketing messages to your target audience. Email marketing is powerful and inexpensive marketing tool for approaching the target market in a way never before. Generation of a good email campaign with a call to action has become an imperative strategy for online marketing to generate leads and promote your marketing message through the target market. Website design is yet another platform to showcase your products and services in a more convincing. Get both of these services in a customized package would be the ideal choice for any entrepreneur. For web site design packages please visit: http://www.slideshare.net/marksbsteam/website-design-packages-9341936

"Our email marketing and website design packages are designed to get the best results. These packages are customized, scalable, and rightly so convenient and easy to manage. Leveraging the latest technologies and tools available and the skills of experienced team of online marketing professionals, we have had success in the development of a package of email marketing and Web design solution specifically designed to meet the business needs of small and medium-sized enterprises in Boston, "said Rohan Kaul-Marketing Manager of Analytix.

Analytix also offers several other online marketing packages designed to assist Startup of small and medium size that can be accessed by visiting http://www.slideshare.net/marksbsteam/email-marketing-packages-9340958

Analytix solutions

Analytix Solutions is a professional web marketing solution provider with a vision to become one of the prominent website design and email marketing services provider in Boston, United States by leveraging its expertise, experience and infrastructure of State-of-the-art. For more details about the company please visit http://www.analytixsolutions.com/web-marketing/index.asp

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As an Email Marketing campaign can build your Business to new heights

Sorry, I could not read the contents fromt this page.

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SGS appoints new Vice President, Global Business Development and Marketing industrial services

10/18/2011 12:29:07-SGS announced Mr. Dave Smith as the new Vice President, Global Business Development & Marketing services industry. In his new role, Dave will be responsible for sales and business development of SGS industrial services globally.

SGS industrial services is pleased to announce Mr. Dave Smith as the new Vice President Global Business Development & Marketing, industrial services, based in Camberley, United Kingdom.

Dave has assumed responsibility for sales and business development of SGS industrial services worldwide. In his new role, he will support local and regional teams in implementing the global strategy of industrial services and responsible for a project, guided approach in strategic markets, as well as specific initiatives within their respective regions. Also, Dave and the team will identify and pursue global business opportunities and strategies with global customers and local and regional affiliates to strengthen the activities of local sales support. In collaboration with the global marketing team, he will provide support to implement and deliver marketing local and global, as well as coordinate exhibitions of local, regional and global. In addition, Dave will work closely with other lines of business SGS to effectively cross-sell and bundle all SGS services.

Dave's educational background is in Business, Sales and Marketing & its main strength lies in the depth of experience and expertise gained from over twenty years of sales, business, management and leadership experience in different areas. In 1990 Dave began his career in 1990 in the plastics sector in Australia, where he held a variety of management positions different from Manager been through to Regional Business Development Manager. In 2000 he joined SGS with the business of pink hygiene where he was Director-General. In 2007 he was appointed to the position of Managing Director for initial Rentokil hygiene services Division and in November 2008, he sailed up SGS Australia as a consultant where guided and assisted a number of divisions within Australia on specific projects and was appointed General Manager for the industrial division in Australia in August 2009.

Two years later, on 1° October 2011, Dave was appointed Vice President of Business Development & Industrial Marketing global services.

SGS industrial services

SGS industrial services (www.sgs.com/_industrial?lobId=5550) offers a wide variety of services and solutions, from exploration and evaluation, development, production and logistics. SGS ensures that installations, material, equipment, facilities and projects meet all the requirements of quality and performance. The world's leading inspection, verification, testing and certification company SGS has accreditation for all major standards and is recognized as a landmark global leader in the field of inspection, verification, certification and testing. With experienced and qualified staff, SGS operates an extensive network of offices and laboratories in various fields, offering a wide range of product certification services.

For more information, please contact:

SGS industrial services
Dr. Beat In-Albon
Executive Vice President

SGS Société Générale de Surveillance SA
1 Place des Alpes
1211 Geneva 1
Switzerland

t: +41 93 32 22 739
f: 22 739 98 54 +41
E-mail: industrial.pr@sgs.com
Website: www.sgs.com/industrial

SGS is a leading inspection, verification, testing and certification in the world. SGS is recognized as the global benchmark for quality and integrity. With more than 67,000 employees, SGS operates a network of more than 1,250 offices and laboratories around the world.

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Why social media is like a door-to-door salesman

In this guest post, David Thomason argues why, from the point of view of the customer, social media was overrated

Of all the praise Steve Jobs last week, what most caught my attention was that of Advertising Age, cost effective Digital Marketing Maverick but traditionalist. That such a visionary who has transformed the way the world communicates still favoured traditional media to get messages from Apple should encourage us all to take a cold bath before following blindly the lemming into the abyss social media.

It seems that advertising and creative industries who embraced Apple with an almost religious fervor (OK, technology and design of Apple's fantastic) have adopted a social media as their next Messiah. The eyes light up when the interpersonal or agency submitting creative strategy turns to social media. And new media evangelists tell us that ' engagement ' is what communication is all about now.

Engagement has always been a crucial part of effective advertising, regardless of the means used. Remember the classic Volkswagen campaigns David Ogilvy? Or as we might hate the company, including Advanced Medical Institute today.

As a customer, I'd rather large run my campaigns using traditional means of communication as they use social media.  Most people with money to spend still read magazines, listen to the radio, watching television, billboards and visit the shops.

Of course, like all marketing we try new things and see what is possible. But let's keep it in perspective. The fundamentals of effective advertising have not changed. There is no ' new economic paradigm ' as a blogger on mumbrella breathless said last week.

I like to think of social media such as the modern day equivalent of the door-to-door salesman. They are both one on one.  Both require the potential customer to open the door. Both are "buy now", with few opportunities to build the prominence when the customer is really ready to buy. Both have a strike rate very low. Both require a significant investment of personal time. Both achieve relatively few people.

Ah, but what about Old Spice? ' I hear you ask.

While the engagement is one required for a communication effectiveness, it is useless without "reach".  Yes, you might get lucky and score a phenomenon as ' Old Spice '. But when you're counting on luck (and the chances of success are extraordinarily thin), as a client, I can't afford it.  I can afford to take a chance if I'm investing heavily in other forms of media and then my campaign's overall risk is low.  But if I have a limited budget and can only afford a means, then social media would not definitely it.

I apologize to the campaign and Panasonic, but unfortunately their current campaign jokes (which I assume was hoping to go viral) proves my point of view. Very funny, clever idea, sort of related to the product proposition can help make the brand more ' cool '. That extends beyond 28 days is good, because then, even if you've watched some, Panasonic is likely to be more salient for a while. But even if their campaign generates a massive 50,000 views, this means that some Australians don't see 20.950 .000.

But are those you're seeing that campaign likely to be in the market for a Blu-ray burner in the near future? What does Panasonic? the next month to maintain his newfound prominence or months after that? How many cameras they need to sell to get an ROI and can deliver that 50,000 views random? And as a leading photography point effectiveness of sales activity when that photo remains unknown to most people, who are actually in the market for such a device?

Without reaching, the Panasonic is a real disaster. Pity, because the idea deserves better. But then again, if only they had a small budget to start with, this strategy should never have been proposed.

You return to the fundamentals of effective advertising. Byron Sharp nail succinctly – those "to build/maintain the availability of physical and mental. Clear and consistent branding, consistent use of distinctive heritage, reaching highs average near continuous spend ".

So can social media play an important role in modern advertising?

Absolutely!

Putting aside a good website that is a ' must have ', social media could be a good promotional mechanism, even if I have trouble thinking of a standout example. And you can add the scope, but only through ads or content already high flow or highly targeted pages. But then, so can other media and should be evaluated as such.

But a powerful advertising vehicle in their own right?  I don't think so.

So the lesson from Steve Jobs is simple. If you're going in social media, make sure it's for the right reasons. And purchase of blades in a gold rush is not one of them.

David Thomason is the former Director General of marketing & meat Livestock Australia

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Thomson is targeting earnings beginning 5 m ad campaign

Thomson Holidays, TUI UK trademark & Ireland, is to break from its traditional strategy of an advertising campaign post-Christmas performing his biggest push-to-date this month.

The unit of 5 million pounds, created by Beattie McGuinness Bungay, launches with a TV ad during the X Factor this Saturday. Attention will be offering Thomson to provide ' quality time ', coupled with a quality service to consumers.The ad shows a boy talking about the importance of people who share time together. He says: "those close to you: share with them a week or two, and they will cherish it forever." Execution ends with an arrangement of orchestra song of the Pixies where is my mind?The TV campaign is supported by cinema, outdoor, online and print activities, running until May next year. Direct marketing, CRM and digital activities will focus on the specific advantages, activities and facilities that offer holidays of the operator.Jeremy Ellis, Director of marketing for TUI UK & Ireland, said the campaign Thomson will use the strapline ' your holiday to a T, why is it completely encapsulates, in a friendly and well known, exactly what your vacation will be '.Ellis added: ' Time is such a fundamental part of our life if we, as a brand, we can prove that offer genuine quality time on holiday, then that is a powerful place.

He said the logic behind this month's launch of the campaign is to convince people to listen to the brand message, at a time when few other travel companies are advertising.

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First Integrated Marketing Wins BMW, Mini accounts

Biz-community (Cape Town) October 18, 2011

After a four-way pitch, BMW and Mini CRM and direct marketing (DM) part of the business, which includes the circle and owner loyalty programs my Mini, was awarded to basic specialist agency of Cape Town's First Integrated Marketing.

Other contenders were Ikineo, liquorice and action Ambro.

Peter Farrell, MD, says, "we like to think that we are affected the client with our combination of excellent strategic and creative thinking out-the-box, but I also think that we are a good match. We are obsessive about branding, retail and production values-and so are their own. Look forward to a long and mutually beneficial relationship. "

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Local Internet Marketing Company offers special anniversary package ...

the October 18, 2011. Top Ten Marketing website celebrates five years with an offer for a limited time new customers Internet Marketing Firm, Our services can help companies grow their client base, effectively driving more revenue right at the bottom line

Company Marketing Top Ten Website Marketing South Florida internet is gearing up for its fifth anniversary in February 2012. And to celebrate, it offers a limited-time special for new customers. For each customer who signs up for the package of search engine optimization of the Top Ten, it offers free custom website design and website development ($ 1,000) that will give you the Internet presence that your company needs to succeed.

In fact, businesses of all sizes have been shifting their marketing efforts towards Internet-based strategies lately – rather than traditional advertising techniques, more expensive – to maximize their return on investment in this economy. And to Top Ten Web site Marketing, a leading provider of local search engine optimization and internet marketing services, the transition is keep them occupied helping small and medium-sized enterprises to grow their business.

"We are thrilled to be celebrating five years of helping many small businesses and large companies to double their business using our search engine optimization and other Internet marketing techniques," says Pete Pekofsky, President of the Top Ten Marketing website. "Our services can help companies grow their client base, effectively driving more revenue right at the bottom line."

Along with the custom Web site and Internet marketing services, which will put your business at the top of Internet search results to a potential customer, company Pekofsky provides customers with free Web site development and hosting. With this package all-in-one, you are guaranteed to grow your customer base and show a strong return on investment.

Top Ten Marketing website only uses the safest search engine optimization techniques and their customers truly appreciate the personalized approach, which includes one-on-one Internet marketing consultation, helping them to develop a comprehensive plan that fits their business needs and budget.

One of the biggest mistakes a company can do is to cut their marketing. Top Ten Website Marketing works with companies to demonstrate how to effectively use their limited marketing budgets to drive business with pay-per-click management, and other Internet marketing techniques, rather than traditional advertising techniques (and more expensive) as print, radio or television. The result is often more business and increased revenues, all at a lower price.

Top Ten Marketing website can also show how website design can determine the effectiveness of your marketing campaigns. They specialize in creating websites "search engine-friendly" which will take place at the top of the list when you run a search on the Internet.

For more information about Top Ten Marketing website or let us put together a custom Internet marketing plan, convenient for your company, 305-970-5699 or visit us at http://www.seo-certified.net.

Media contact:

Peter Pekofsky
Top Ten Marketing website
Phone: 305-970-5699

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Direct Marketing Q & To

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