Tuesday, May 17, 2011

Magnussen home debut completing home stores for China and the International Marketing program

Magnussen home debut completing home stores for China and the International Marketing program
Sunday, 06 March 2011 will see the most recent news article CategoryLatest furniture industrynew bedding to show to the IHFC
The IHFC and specialty sleep non-profit association (SSA), "The Future of Sleep" jointly announced the opening of a space on the fourth floor of the IHFC's main wing. Zuo modern adds Miami Showroom
The luxurious space displays the most recent and most sold pieces of the collection including Zuo modern rugs and accessories plus indoor and outdoor furniture.

Magnussen home furnishings has announced it will present its concept store full House for the Chinese market and its international product marketing program at the show of Chinese domestic furniture in Dongguan, China in March.

Magnussen will be presenting a concept of complete furniture store with bedroom, room, occasional, upholstery and accessories The American Dream Home to its new showroom in Dongguan of dining.  The showroom will emulate flagship store's smaller size of 1,900 square meters and the largest store of 3000 square meters you will see an additional of showrooms along the road that will be used as a template file and it will be used for introducing products debut throughout the year.  The showroom of Dongguan is also used for the global sales and marketing for other retailers in many countries, including the Middle East, Asia, Russia, just to name a few who visit China exhibition twice a year.

Magnussen plans to open its Chinese flagship store in Shanghai in May and then open 100 additional home stores for the next 3 years in China s major cities that account for the population of 5 million people and beyond.  These stores will be exclusive to the Chinese market only.  Produced for the Chinese market will be targeted towards the high income earners and go in the mid to upper price points.

Magnussen's American products in Asia will be marketed by its exclusive partner for China, Marketing Matrix.  President of Marketing, Richard Zhu, is a dynamic and energetic young Executive will be responsible for the Salone del franchising, sales and marketing for product Magnussen's in China.

International sales and marketing for all other countries of the product will be similar to North America where Magnussen sells the product to retailers that balance their retail presentation. International sales and marketing for Magnussen will be led by Hong Trung, a member of the team from Viet Nam who Magnussen is a sales manager who speaks five languages and has much experience of marketing and sales of American products in Asia.

Magnussen's distribution center in Asia Viet Nam will be crucial to its international program that can ship mixed container in China and Korea and many other countries, including North America in 10 days from receipt of order. Richard Magnussen, CEO believes Magnussen's excellence in supply chain management will play an important role in giving international clients a wide variety of product selection with a quick ship program for optimizing their shifts and reduce the risk of buying too much inventory.

Our Management Team believes that this global approach to our company is the management of the risk of our local economy from a particular region, taking advantage of the growing market of consumers in countries such as China, India and many otherssays Richard Magnussen, CEO. Also that more volume allows us to reinforce our value and service to all our clients worldwide. objective s Magnussen for its international sales to represent about 30% of its total business for the next 3 yearsand to achieve double-digit growth in existing markets.
On home decor: Magnussen Magnussen Home Furnishings Inc. designs, imports and distributes medium and upper-middle-cost tables, accent furniture, bedroom, dining and home entertainment furniture through all categories of retailers around the world. The company brings more than 20 years experience with offshore sourcing concentrated on quality control of technology State-of-the-art machining, finishing, and timely delivery.

Magnussen Home has permanent showrooms at the highest point, Las Vegas and Dougguan, in China, with warehouses of State-of-the-art distribution centers in Riverside, California and Ho Chi Minh City, Viet Nam. Sales in the United States and Marketing offices are located in high point, N.C.  The Canadian company headquartered in New Hamburg, Ontario.


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