Tesco for the development of shopping malls in China

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Be a Super Affiliate Marketer

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Blindness marketing | BTalk

(Episode 43 696; 18 minutes) Less than half of all Aussie customers say they are loyal to your bank. This is a shocking statistic if you consider their multi-touch marketing budgets millions of dollars.

Part of the problem is where the banks are spending this marketing budget. Their approach seems more to do with trying to change the behavior of customers to meet their needs. This was highlighted in a recent report "what is critique vertically: a look at Retail Banking in Australia", led by Chief Marketing Officer Council (CM), commissioned by Computershare communication services and InfoPrint Solutions (a division of IBM).

In this edition of BTalk discuss the conclusions of the report with Ross Ingleton, Sales Director of Computershare and Lee Gallagher, Director of Marketing and sales and Mike Bryant, practice Leader, Marketing and Analytics, both InfoPrint Solutions.

It is an interesting example of how could ask marketing for more information, but missing the key point about what is affecting sales and retention.

See also:

Subscribe to BTalk Australia on iTunes.

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CMDB improves operating costs & security-sponsored links

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The State provides 24% of formal jobs

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Spar minimarket launches in Zimbabwe

Forgot your password? New user? World Retail Congress Asia Pacific The Excelsior Hong Kong
2011-03 -07 Around the Rock festival Ridgeback, Paarl,
2011-03 Wine-11 Mpumalanga Show Ingwenyama Conference & Sports Resort on R40 between Nelspruit/Mbombela and White River.
2011-04 SA-15 cheese Festival Sandringham, halfway between Cape Town and Paarl on N1,
2011-04 -29 affair wine alert, Granger Bay, V a Waterfront, &
2011-05-03, Global Convenience Store Focus — last modified 2010-03-02 15: 45 Spar International claims to have taken the convenience and customer service to a new level in Zimbabwe with the launch of Spar Express archive format in two suburbs of capitaleHarare. Spar Express: new format in Zimbabwe

The new format convenience store has been created on the basic research in the behavior of customers in combination with the innovative input from both international partners and retailers of Zimbabwe Spar Spar.

Offers a range of affordable products including meals made-to-go food, ready, healthy snacks, barbecue, a juice bar and Smoothie bar Spar, the Treehouse.

Spar said Express store format aims to meet the ever changing needs of consumers and offers friendly service, great value and easy shopping experience without problems.

Spar has opened 12 new stores over the last 18 months in Zimbabwe with another 10 to be launched by June 2011.

These new stores have created more than 600 jobs at retail level and within the distribution center of the East Spar.

 

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Head of Mariner cut finally drifting

Anchors aweigh. Bill Ireland, founder of the Mariner. Illustration: John Shakespeare

Caught in the wreckage of the recent half-yearly results season was the announcement that the founder of the wreck of the SS Mariner Corporation, Bill Ireland, had finally jumped ship from his $ 525,000 a year.

Sailor, who was also recently recovered by the investment firm of Melbourne Stanfield funds management (which now holds a share of 20 per cent), announced the closure of the Sydney group liquidation and disposal of subsidiaries or that will not add value.

It seems that the only thing that Stanfield would hold up-if you can prove is technically continuing with business-130 million dollars of tax collected by Mariner losses.

Announcement: the story continues below

Ireland seems to have retained his old skill of the housing advertisements for the ASX well after their expiration date. Despite standing down as Director on February 18, Mariners only had the time of lodging the notice of interest of the Director of the Ireland final last Friday (one week at the end).

The warning said that Ireland had 42 million shares worth $ 336,000.

This is in spite of much of its share (based on previous measurements) to be held in the name of a company deregistered. Ireland last submitted a notice of substantial shareholder on April Fools ' Day, 2004. Stanfield boss and new CEO of the Mariner, Darren olney-Fraser, provided an update very optimistic on Friday, claiming the company had shown a substantial improvement in positive ' since the new management team took control of the Mariner in November last year.

MINOR SURGERY

Shareholders in Takoradi Limited have called in recent weeks if he ever heard from the Executive Chairman of mineral Explorer and former 1980s Flyer Rodney hudspeth.

It is now more than three months since the company has sold its stake in a South American ore Explorer to 3.35 million in cash and 160 million shares of companies listed on ASX mining Metminco, worth $ 64 million. In addition to this there were a further 35 million Metminco shares issued to settle a debt of $ 9.7 million had with his creditor Takoradi. Not bad for a company that was just $ 5 million, the last time sold in early 2009.

By the end of November, however, Takoradi has not provided any update on when plans to resume the negotiation or when it expected to submit his accounts for the last financial year.

But over the weekend that the CBD Hudspeth ensured good news was soon on his way. In what seemed to be the equivalent of a dog eats the excuse of homework, explained: ' delay Hudspeth really has revolved around getting the accounts of the company up to zero.

' Because [Takoradi] was off the plates for two years, it was really a matter of making sure that we got all the ducks in a row from the perspective of auditing. Auditors and accountants were very diligent as they should be. '

Hudspeth has also explained as January and February were difficult to obtain because of paperwork. ' A lot of guys professional tends to take holidays, ' said about the time after Christmas and new year's Eve. The boss Takoradi also noticed how he had done a lot of surgery society, making it sure is in good shape.

The company is ready to be relaunched as a highly appreciated and respected junior, ' said Hudspeth.

HOME TO ROOST

Annual biotech report that he used to have the former Coles Myer and Brambles chief executive John Fletcher as its non-Executive Director and the investor reads like a tale of woe.

Fluorotechnics Ltd, last week finally to publish its annual report for 12 months as at 30 June, two months after he was forced to issue shares and convertible notes to a group of outside investors to 3 ¢ a share (a slight discount to its listing price of $ 1 to the end of 2008).

The period covered by this report has been one of the initial high expectations for sales growth, ultimately followed by a sad realization that these sales expectations would not be met, '' said newly appointed President of fluorine, Richard trevillion, in the report.

Fluorotechnics, who recently wound down most of its international operations, reported a loss of $ 6.9 million for the year.

The company, which has had five capital increases from 2009, he was forced to sell his main activity for $ US150, 000 or about 1 percent of its implicit assessment ' of 16 million dollars.

' We have taken the difficult but necessary decision to cut costs, sell off the assets and la scala in general operations to conserve the resources of the company, ' said Trevillion.

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COVER STORY: What's Next (technology?)

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Marketing and advertising agencies have had to change the way they do business. “Three years ago they were thinking we have to do something,” says Pat Finken, Owner of Odney. “Now it is a mandate.”

Odney has at least two dozen clients in some state of social media development or execution of social media. “The online and social media element has really permeated the need for what we do in every aspect,” Finken states. “In every age group it has to be part of the mix. We haven’t replaced traditional media but it has certainly become an important and powerful tool in the list of channels that we can use to communicate with people.”

Robert Sharp, CEO of Robert Sharp and Associates in Rapid City, adds that this is the new brick and mortar. “It is not going to be a brochure,” he states. “It is an active part of the people’s decision making process. This trend in marketing is going to be around to stay.”

Libby Hall, a specialist in social media strategy and planning for the Flint Group, headquartered at Flint Communications in Fargo, ND, explains that new technology helps to make sure businesses are talking to the right people. “There is a huge shift to opt-in marketing and building relationships with customers, through social media and online technology,” she says.

LaRoy Kingsley, President of KK Bold, says social media is the topic on everybody’s agenda. Three years ago five percent of the businesses in the United States were involved in social media. Today 66% of the businesses using social media as an integral part of their marketing program started doing so within the past 20 months.

“It is such a big deal because of the explosion of information and people’s demands for instant gratification,” he explains. “The most important thing we try to express to our clients you need to have a plan and social media needs to be a component within your complete marketing plan. It needs a lot of attention and a lot of caring.”

Lawrence & Schiller, based in Sioux Falls, SD, keeps a constant pulse on new technology opportunities for its clients. “We are always bringing new ideas to the table to capture audiences where they live,” states Robin Temple, Director of Message Delivery. “Think about the day in the life of an audience member – that’s where we need to reach them.”

From Anchor Marketing’s standpoint, this shift is less about technology and more about what the technology does. “It is more about transitioning from being one-way communication to being two-way communication,” states Jay Mindeman, who is the Creative Director for Anchor Marketing, headquartered in Grand Forks, ND. “The consumer, the viewer, gets to vote on how they want to be communicated with. We look at that first and what technologies can accomplish that.”

Anchor Marketing is evolving into the new marketing world by listening to what target group they are trying to reach. “How is this target audience learning about our product? We need to find out what media is getting their attention. That is the direction we need to go,” he explains. “We need to find out what the audience wants first and then tailor the message to them.”

At Flint Communications, part of the attitude of the organization is to engage employees in the growth. “That means having a staff that is always passionate,” says Chris Hagen, Public Relations Director. “Not only do we hire specialists in all disciplines and areas of communications but we invest in continuous education across the Flint Group to stay on top or even ahead of what’s next.”

As social media becomes part of a new marketing agenda, Mindeman is concerned about the advertising content. “It is relevant because the more content the internet needs, unfortunately the more the quality of the content seems to be compromised,” he says. “That mean good content – and marketing – will stand out. Before I thought the Internet was going to take over Cable TV. Today, I think the Internet is going to become Cable TV.”

Clearly the world is changing rapidly, Finken says. “There is no question that the way to stay on top is to find the most successful way to use new and traditional media to achieve our clients’ goals,” he explains. “With the rapid evolution of these media, one of the challenges is to make sure we have a high degree in competency in all these areas. The impact of online on the traditional also forces us to continually re-educate ourselves on how we can best use these tools for our clients.”

Finken is a proponent of first understanding human nature and effective behavior. “Once we’ve done that, then we need to find out how we can best reach out and communicate with the target audience in the most efficient, effective manner with the budget available,” he explains. “That is where you blend different media.”

Like many marketing and advertising groups, KK Bold gives its staff freedom and flexibility, as well as mixing in with ongoing training. “We have great clients who want to push the boundaries,” Kingsley says. “Content can influence a large group of people and can do it very quickly.”

KK Bold continues to hire people with a lot of desire. “They push us,” Kingsley explains, adding that in 2000 the company had one server that was half full. Today, there are six servers. “We have to make that investment in new technology to be competitive.”

Sharp says Robert Sharp and Associates saw this coming because of his involvement with an alliance of marketing and communication agencies. The alliance was formed with 10 agencies that went to seminars to learn about new media and marketplaces. The companies stay in touch throughout the year.

“It makes us stronger and it makes us wiser,” he explains. “It gives us a network.”

Part of it is about building a website that is optimizing information for people when they do a search. “Database development is where we are going,” he says. “The purpose of all that is lost if we don’t gather some data about that customer.”

Temple adds it is all really pretty simple. “Don’t be overwhelmed by all the technology options,” she says. “Focus on those that are most applicable to your target audience. Yet, always keep an eye on the future and what happens after what happens next.” PB

Alan Van Ormer - avanormer@prairiebizmag.com

Tags: business advice

View the original article here

Magnussen home debut completing home stores for China and the International Marketing program

Magnussen home debut completing home stores for China and the International Marketing program
Sunday, 06 March 2011 will see the most recent news article CategoryLatest furniture industrynew bedding to show to the IHFC
The IHFC and specialty sleep non-profit association (SSA), "The Future of Sleep" jointly announced the opening of a space on the fourth floor of the IHFC's main wing. Zuo modern adds Miami Showroom
The luxurious space displays the most recent and most sold pieces of the collection including Zuo modern rugs and accessories plus indoor and outdoor furniture.

Magnussen home furnishings has announced it will present its concept store full House for the Chinese market and its international product marketing program at the show of Chinese domestic furniture in Dongguan, China in March.

Magnussen will be presenting a concept of complete furniture store with bedroom, room, occasional, upholstery and accessories The American Dream Home to its new showroom in Dongguan of dining.  The showroom will emulate flagship store's smaller size of 1,900 square meters and the largest store of 3000 square meters you will see an additional of showrooms along the road that will be used as a template file and it will be used for introducing products debut throughout the year.  The showroom of Dongguan is also used for the global sales and marketing for other retailers in many countries, including the Middle East, Asia, Russia, just to name a few who visit China exhibition twice a year.

Magnussen plans to open its Chinese flagship store in Shanghai in May and then open 100 additional home stores for the next 3 years in China s major cities that account for the population of 5 million people and beyond.  These stores will be exclusive to the Chinese market only.  Produced for the Chinese market will be targeted towards the high income earners and go in the mid to upper price points.

Magnussen's American products in Asia will be marketed by its exclusive partner for China, Marketing Matrix.  President of Marketing, Richard Zhu, is a dynamic and energetic young Executive will be responsible for the Salone del franchising, sales and marketing for product Magnussen's in China.

International sales and marketing for all other countries of the product will be similar to North America where Magnussen sells the product to retailers that balance their retail presentation. International sales and marketing for Magnussen will be led by Hong Trung, a member of the team from Viet Nam who Magnussen is a sales manager who speaks five languages and has much experience of marketing and sales of American products in Asia.

Magnussen's distribution center in Asia Viet Nam will be crucial to its international program that can ship mixed container in China and Korea and many other countries, including North America in 10 days from receipt of order. Richard Magnussen, CEO believes Magnussen's excellence in supply chain management will play an important role in giving international clients a wide variety of product selection with a quick ship program for optimizing their shifts and reduce the risk of buying too much inventory.

Our Management Team believes that this global approach to our company is the management of the risk of our local economy from a particular region, taking advantage of the growing market of consumers in countries such as China, India and many otherssays Richard Magnussen, CEO. Also that more volume allows us to reinforce our value and service to all our clients worldwide. objective s Magnussen for its international sales to represent about 30% of its total business for the next 3 yearsand to achieve double-digit growth in existing markets.
On home decor: Magnussen Magnussen Home Furnishings Inc. designs, imports and distributes medium and upper-middle-cost tables, accent furniture, bedroom, dining and home entertainment furniture through all categories of retailers around the world. The company brings more than 20 years experience with offshore sourcing concentrated on quality control of technology State-of-the-art machining, finishing, and timely delivery.

Magnussen Home has permanent showrooms at the highest point, Las Vegas and Dougguan, in China, with warehouses of State-of-the-art distribution centers in Riverside, California and Ho Chi Minh City, Viet Nam. Sales in the United States and Marketing offices are located in high point, N.C.  The Canadian company headquartered in New Hamburg, Ontario.

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COVER STORY: what? s Next (in technology?)

Errore nella deserializzazione del corpo del messaggio di risposta per l'operazione 'Translate'. Quota per la lunghezza massima delle stringhe (8192) superata durante la lettura dei dati XML. Tale quota può essere incrementata modificando la proprietà MaxStringContentLength dell'oggetto XmlDictionaryReaderQuotas utilizzato durante la creazione del lettore XML. Riga 1, posizione 8668.
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Marketing and advertising agencies have had to change the way they do business. “Three years ago they were thinking we have to do something,” says Pat Finken, Owner of Odney. “Now it is a mandate.”

Odney has at least two dozen clients in some state of social media development or execution of social media. “The online and social media element has really permeated the need for what we do in every aspect,” Finken states. “In every age group it has to be part of the mix. We haven’t replaced traditional media but it has certainly become an important and powerful tool in the list of channels that we can use to communicate with people.”

Robert Sharp, CEO of Robert Sharp and Associates in Rapid City, adds that this is the new brick and mortar. “It is not going to be a brochure,” he states. “It is an active part of the people’s decision making process. This trend in marketing is going to be around to stay.”

Libby Hall, a specialist in social media strategy and planning for the Flint Group, headquartered at Flint Communications in Fargo, ND, explains that new technology helps to make sure businesses are talking to the right people. “There is a huge shift to opt-in marketing and building relationships with customers, through social media and online technology,” she says.

LaRoy Kingsley, President of KK Bold, says social media is the topic on everybody’s agenda. Three years ago five percent of the businesses in the United States were involved in social media. Today 66% of the businesses using social media as an integral part of their marketing program started doing so within the past 20 months.

“It is such a big deal because of the explosion of information and people’s demands for instant gratification,” he explains. “The most important thing we try to express to our clients you need to have a plan and social media needs to be a component within your complete marketing plan. It needs a lot of attention and a lot of caring.”

Lawrence & Schiller, based in Sioux Falls, SD, keeps a constant pulse on new technology opportunities for its clients. “We are always bringing new ideas to the table to capture audiences where they live,” states Robin Temple, Director of Message Delivery. “Think about the day in the life of an audience member – that’s where we need to reach them.”

From Anchor Marketing’s standpoint, this shift is less about technology and more about what the technology does. “It is more about transitioning from being one-way communication to being two-way communication,” states Jay Mindeman, who is the Creative Director for Anchor Marketing, headquartered in Grand Forks, ND. “The consumer, the viewer, gets to vote on how they want to be communicated with. We look at that first and what technologies can accomplish that.”

Anchor Marketing is evolving into the new marketing world by listening to what target group they are trying to reach. “How is this target audience learning about our product? We need to find out what media is getting their attention. That is the direction we need to go,” he explains. “We need to find out what the audience wants first and then tailor the message to them.”

At Flint Communications, part of the attitude of the organization is to engage employees in the growth. “That means having a staff that is always passionate,” says Chris Hagen, Public Relations Director. “Not only do we hire specialists in all disciplines and areas of communications but we invest in continuous education across the Flint Group to stay on top or even ahead of what’s next.”

As social media becomes part of a new marketing agenda, Mindeman is concerned about the advertising content. “It is relevant because the more content the internet needs, unfortunately the more the quality of the content seems to be compromised,” he says. “That mean good content – and marketing – will stand out. Before I thought the Internet was going to take over Cable TV. Today, I think the Internet is going to become Cable TV.”

Clearly the world is changing rapidly, Finken says. “There is no question that the way to stay on top is to find the most successful way to use new and traditional media to achieve our clients’ goals,” he explains. “With the rapid evolution of these media, one of the challenges is to make sure we have a high degree in competency in all these areas. The impact of online on the traditional also forces us to continually re-educate ourselves on how we can best use these tools for our clients.”

Finken is a proponent of first understanding human nature and effective behavior. “Once we’ve done that, then we need to find out how we can best reach out and communicate with the target audience in the most efficient, effective manner with the budget available,” he explains. “That is where you blend different media.”

Like many marketing and advertising groups, KK Bold gives its staff freedom and flexibility, as well as mixing in with ongoing training. “We have great clients who want to push the boundaries,” Kingsley says. “Content can influence a large group of people and can do it very quickly.”

KK Bold continues to hire people with a lot of desire. “They push us,” Kingsley explains, adding that in 2000 the company had one server that was half full. Today, there are six servers. “We have to make that investment in new technology to be competitive.”

Sharp says Robert Sharp and Associates saw this coming because of his involvement with an alliance of marketing and communication agencies. The alliance was formed with 10 agencies that went to seminars to learn about new media and marketplaces. The companies stay in touch throughout the year.

“It makes us stronger and it makes us wiser,” he explains. “It gives us a network.”

Part of it is about building a website that is optimizing information for people when they do a search. “Database development is where we are going,” he says. “The purpose of all that is lost if we don’t gather some data about that customer.”

Temple adds it is all really pretty simple. “Don’t be overwhelmed by all the technology options,” she says. “Focus on those that are most applicable to your target audience. Yet, always keep an eye on the future and what happens after what happens next.” PB

Alan Van Ormer - avanormer@prairiebizmag.com

Tags: business advice

View the original article here

More local directory recommendations

GISUser.com shares their list of suggested places online to list your business locations in this post: 10 local search and social position to list Business.

They include some of the usual suspects places like Google, Yelp and CitySearch. But they also shine light on others that don't always see in this space:

NAVTEQ
Where
Truveo

Take a look at the post for more details.

Poll: Top local directories

And while you're thinking of local directories, share your thoughts in our survey of Top local directories.

Just click here: the Top local directories

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Best brands advertised on Radio-February 2011

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Afgri earnings flat

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Rank precincts opening at the box office of $ 38 million

By The Associated Press
Sunday, March 06, 2011-added 3 hours ago

LOS ANGELES — "ranking" has lassoed first place at the box office.

The Paramount animated film with Johnny Depp as the voice of a Wild West Sheriff Chameleon rode into town with a debut of 38 million dollars, according to studio estimates released Sunday.

"Rank", which was directed by master franchise film "Pirates of the Caribbean" Gore Verbinski, is the first animated feature film from Industrial Light and Magic, the special effects studio, founded in 1975 by George Lucas.

"The draw for the public was certainly Johnny Depp and Gore Verbinski, but when you look at the reviews, was 88% positive on Rotten Tomatoes, which is a level that Pixar's work," said Don Harris, executive vice President of Paramount for distribution. "This is a movie that has a shot at being nominated for an Academy Award, this time next year".

Mind-bending Thriller episodes "The adjustment Bureau" starring Matt Damon and Emily Blunt, debuted in the No. 2 spot with $ 20 million. Fantasy tale of CBS Films ' "Beastly" starring Alex Pettyfer and Vanessa Hudgens open at no. 3 with $ 10.1 million, rounding out the top three films of the weekend. It was another long weekend for Hollywood, with grosses come in less than the corresponding weekend last year.

"Comparisons of a year ago are hard, whereas when ' Alice in Wonderland ' opens with $ 116.1 million dollars," said analyst Paul Dergarabedian Hollywood.com, referring to the film by Tim Burton. "We're not even in that realm, so this is our second down weekend in a row. We only had one long weekend at the box office compared to a year ago. There is this malaise overtaking on the market. "

The vulgar Warner Bros. comedy "Hall Pass" stayed committed in his second week-end in position No. 4 with $ 9 million. The Walt Disney animated 3-d "Keira and Juliet" also held that loving feeling to go into its fourth weekend with $ 6.9 million in place, despite an animated showdown against "ranking" No. 5, which was not released in 3-d.

"The King's speech," the Royal Chronicle from co. Weinstein, who ruled last week's Academy Awards with 12 victories, retained the No. 7 spot this weekend with $ 6.5 million. Dergarabedian noted that the public wanted to see the Oscar front-runner starring Colin Firth and Geoffrey Rush likely rushed to see the movie before the Academy Awards telecast.

The weekend's other wide release, comedy throwback of relativity Media's "Take Me Home Tonight" played by Topher Grace and Anna Faris, he just took home $ 3.5 million in no. 11 spot. The box-office war heats up with another flurry of films opening next weekend, which includes the sci-fi saga "battle: Los Angeles" and the tale of PG-13 "little Red Riding Hood."

Estimated ticket sales for Friday through Sunday at u.s. and Canadian theaters, according to Hollywood.com. Final figures will be released Monday.

1. "Rank", 38 million dollars.

2. "The adjustment Bureau" 20.9 million.

3. "Beastly", $ 10.1 million

4. "Hall Pass," $ 9 million.

5. "Keira and Juliet" 6.9 million.

6. "unknown", 6.6 million.

© Copyright 2010 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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SurePure makes Brewing history with SAT-94% anticipated savings

Cape Town, March 1, 2011 – for the first time in the history of brewing, SAB adopted UV sterilization photos for the revolutionary technology of fermentation process which uses light instead of heat to purify the raw materials for its fruit alcohol drinks. With the patented photopurification by SurePure, SAT has already achieved 80% saving on the pasteurization process, with a potential energy savings of up to 94%.

The implementation of the SurePure technology is currently used in fruit beverage alcohol brands of SAB, particularly brutal fruit and Sarita, Redds and SAB is looking at the potential of this new process of fermentation to replace or reduce the pasteurization and/or sterile filtration of beer itself.

Technology replaces the pasteurization process for solutions of dextrose sugar syrup used to make alcohol and replaces the need for heating and cooling and then down the solution, thereby significantly saving energy and water.

Steve Miller, marketing executive of SurePure, which holds the patent for photopurification, says that the technology has been approved and implemented by SAT for use at its own plants and is being watched Chamdor for installations outside of South Africa too.

The application has been developed specifically for South Africa and with SAT. SABMiller has the option to globalize technology, although Miller says she doesn't have the exclusive use of the technology.

UVC systems have been used for many years in breweries to purify the water. However, Miller says that this is the first known application of UV technology in the brewing process.

Other applications of Brewery include purification of process and rinse in water; the dilution water purification cold-processed; the replacement of sterile filtration of beer finished; and replacing or adding pasteurisation tunnel is flash and beer.

SurePure technology is radically different to the existing technology used by SAT and uses the first UV-C photopurification process of the world that can be used in turbid liquids.

"As one of the project team has delivered, this is the first time in the history of brewing that this technology has been applied to the fermentation process," said Miller. "Uses light instead of heat to purify the beer and other fermented products, including the finished product, something no other technology can accomplish."

The advantages of technology of SurePure over the existing technology, Miller explains that uses less energy and water; costs less to buy and maintain; It takes much less space floor traditional heat technology.

"Also offers an opportunity for interesting and new marketing activities, NPD claims for premium products with higher margins," he explains. "It saves money and resources and allows the Brewer to make innovative new products with more margin".

From a sustainability point of view, Miller says that SurePure has a smaller carbon footprint, and significantly lower energy consumption and water pasteurization.

The cost for the pass to the system SurePure breweries, Miller says that is a price competitive to equivalent pasteurisation. Utility savings ensures, however, that the cost of capital is to recover quickly.

"It can also be used in other parts of the fermentation process by allowing huge cost reductions of brewing vessels and tunnel pasteurisers, so it makes sense economically for the existing breweries," says Miller.

Miller points out that there is enormous scope for SurePure be used by Brewers at international level.

"This technology has relevance for every brewery in the world, from craft micro-Brewer to Brewer's global brand," he says. "Given that more global Brewers also have strong interests of carbonated soft drinks, where this technology is widely applicable, we have no doubt that global companies of brewing will find this interesting and exciting technology commercially. We are already talking to another conglomerate the world's largest beer. "

According to Miller, the main reason for the switch SAT SurePure technology was that they needed to save energy and water and need to use some of the equipment technology SurePure supplanted in other parts of their fermentation process.

"They chose SurePure because of its effectiveness, and why the UVC technology SurePure is the only one that can be applied to both the water turbid liquid," he adds.

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New Millennium Capital Corp. Announces heads of agreement with Tata Steel to build one of the world's largest undeveloped magnetic iron ore deposits of the Association

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CALGARY, ALBERTA--(Marketwire - March 6, 2011) -

NOT FOR DISTRIBUTION TO US NEWSWIRE SERVICES OR DISSEMINATION IN THE UNITED STATES

New Millennium Capital Corp. (TSX VENTURE:NML) ("NML" or the "Corporation") announced today that it has signed a binding heads of agreement (the "Binding HOA") with Tata Steel Global Minerals Holdings Pte Ltd ("Tata Steel") to develop the LabMag and KeMag iron ore deposits, known collectively as the Taconite Project. The remainder of the Millennium Iron Range will be retained by NML.

Under the Binding HOA, Tata Steel shall participate in the development of a feasibility study of the Taconite Project (the "Feasibility Study") and contribute towards 64% of the costs related thereto. The parties would enter into a binding joint venture agreement upon the successful completion of the Feasibility Study and Tata Steel electing to develop one or both of the deposits. After formation of the joint venture, NML is expected to hold a 36% equity interest in the Taconite Project, including a 20% free carry equity interest. In addition, NML will have a 4% right of first refusal on future equity sales by Tata Steel to increase its equity interest to a maximum of 40%.

Tata Steel will arrange the required equity portion of the financing (excluding NML's optional equity interest) based on a maximum capital expenditure of up to $4.85 billion if both deposits are developed and up to $4.68 billion and up to $3.76 billion respectively, if only the KeMag or LabMag deposits are developed. Arranging debt financing for the project shall be the responsibility of Tata Steel. All dollar amounts in this news release are expressed in Canadian dollars unless otherwise specified.

A conference call to discuss the Binding HOA is scheduled for 11:00 a.m. ET on Monday, March 7, 2011. Details follow at the end of this news release.

Taconite Project - A Company Builder

"With the agreement we are announcing today, the Taconite Project becomes a company builder for New Millennium," said Robert A. Martin, President and Chief Executive Officer. "The binding heads of agreement with Tata Steel provides the framework to take the project through to development and ultimately to the production stage. This project has the potential to create substantial wealth for our shareholders and for Canadians. It will generate long-term jobs, taxes and infrastructure for the First Nations and other surrounding communities."

The Taconite Project consists of two world-class magnetite iron ore deposits on the emerging Millennium Iron Range, which stretches 210 kilometres from western Labrador through eastern Quebec. The LabMag deposit is located in the Labrador portion of the range and the KeMag deposit is located in the Quebec portion. Together, the two deposits hold over 9 billion tonnes of reserves and resources that will potentially produce 22 million tonnes per year of concentrate, with a potential mine life of over 100 years.

Based on the previously disclosed KeMag pre-feasibility study (see the Corporation's news release 0901 dated January 16, 2009), it is estimated that pre-tax cash flow from the Taconite Project will be in excess of US$1.1 billion per year at an assumed pellet price of US$90 per tonne. The current price for pellets is approximately US$200 per tonne.

Highlights of the Binding HOA

Under the Binding HOA:

-- NML and Tata Steel will jointly oversee and supervise the preparation of
the Feasibility Study for the Taconite Project. Tata Steel and NML will
fund 64% and 36% respectively of the cost of the Feasibility Study,
which is estimated at $ 50 million.
-- The Feasibility Study will be compliant with the standards of disclosure
of mineral projects as stated in National Instrument 43-101 and is
expected to be completed within 21 months of its initiation. The
Feasibility Study would serve as the basis to secure financing for the
Taconite Project.
-- Upon conclusion of the Feasibility Study, Tata Steel will have a maximum
of four months to make an investment decision. A positive investment
decision could involve the development of either one or both of the
deposits. NML will transfer such deposit(s) along with the property and
other related rights to such deposit(s) to the JVE (defined below). If
Tata Steel elects to develop only one of the two deposits, NML will
retain the property and related rights in respect of the remaining
deposit.

The Binding HOA further provides that following a positive investment
decision:

-- Tata Steel will reimburse NML 64% of the estimated $30 million in
expenses that were incurred by NML on the Taconite Project up to the
execution of the Binding HOA. The $600,000 facilitation fee that Tata
Steel has paid to NML in exchange for the Taconite Project exclusivity
extension from December 31, 2010 to February 28, 2011, will be credited
to the payment.
-- Tata Steel and NML will form a joint venture enterprise ("JVE") to hold
the Taconite Project, where Tata Steel and NML would hold shares in the
ratio of 80% and 20% respectively, the latter being the free carry
interest of NML.
-- Tata Steel will arrange the required equity portion of the financing
(excluding NML's optional equity interest) based on a maximum capital
expenditure of up to $4.85 billion if both deposits are developed and up
to $4.68 billion and up to $3.76 billion respectively, if only the KeMag
or LabMag deposits are developed.
-- Within 60 days of Tata Steel's positive investment decision, NML would
also have an option to acquire up to an additional 16% paid equity,
thereby bringing its total equity in the JVE from 20% to up to 36%. This
additional 16% equity shall obligate NML to contribute proportionate
equity funding to the JVE.
-- Arranging debt financing for the project shall be the responsibility of
Tata Steel.
-- Should Tata Steel exercise its right to invite third-party investors
into the project, NML will have the right of first refusal to acquire an
additional 4% of paid equity, thereby increasing its ownership in the
project to a maximum of 40%.
-- The parties have an offtake right on the production in proportion to
their ownership interest in the JVE.

Tata Steel - The Right Partner

"Tata Steel is a highly credible partner. They are among the top ten steel companies in the world, and they have the financial strength, operating expertise and motivation to carry this project through to production. NML could not have found a better partner," continued Mr. Martin.

"By virtue of this Binding HOA, Tata Steel commits its resources to actively participate in the Feasibility Study for the Taconite Project. A successful completion of the Feasibility Study would enable Tata Steel to consider a viable option for attaining self-sufficiency in iron ore for Tata Steel's operations in Europe," said Mr. H.M. Nerurkar, Managing Director of Tata Steel. "We are happy to strengthen our relationship with New Millennium by advancing the Taconite Project".

Board Approval

Based in part upon the recommendations of its financial advisors Jennings Capital Inc. and CITIC Securities Ltd. and a special committee of independent directors that supervised the negotiations of the terms of the Binding HOA on behalf of NML, the Board of Directors of NML has approved the execution and performance of the Binding HOA.

Tata Steel is a "control person" of the Corporation as it currently owns approximately 27.2% of the common shares of the Corporation. The transaction with Tata Steel is therefore a "related party transaction" pursuant to Multilateral Instrument 61-101 - Protection of Minority Security Holders in Special Transactions ("MI 61-101"). The transaction is exempt from the formal valuation and minority approval requirements of MI 61-101 pursuant to the exemptions found in sections 5.5(a) and 5.7(1)(a) of MI 61-101 on the basis that neither the fair market value of the subject matter of the transaction nor the consideration paid by Tata Steel, will exceed 25% of NML's market capitalization.

Further Approvals

Completion of the transactions contemplated by the Binding HOA is subject to all applicable regulatory approvals, including the approval of the TSX Venture Exchange, and approval of the limited partners of LabMag Limited Partnership, being NML and the Naskapi/LabMag Trust. The directors of LabMag GP Inc., the general partner of LabMag Limited Partnership, have unanimously approved, and recommended for approval by the limited partners, the Binding HOA.

Conference call for investors and analysts

This release will be followed by a conference call held on Monday, March 7, 2011, at
11:00 a.m. ET. The highlights of the Binding HOA will be presented by Mr. Robert A. Martin, President and Chief Executive Officer of NML. Mr. Martin's presentation will be followed by a question and answer period.

The call is intended for NML investors and financial analysts. They are invited to access the conference call by dialling 1-800-738-1032. Media and the public may access this conference call on a listen-only mode. A replay will be available approximately one hour after the call at 416-626-4100 or 1-800-558-5253 (passcode 21514152) until April 6, 2011 at 11:59 p.m. ET.

About New Millennium

The Corporation controls the emerging Millennium Iron Range, located in the Province of Newfoundland and Labrador and in the Province of Quebec, which holds the world's largest undeveloped magnetic iron ore deposits. In the same area, the Corporation is also advancing its Direct Shipping Ore ("DSO") Project to near term production. Tata Steel, one of the top 10 steel producers of the world, owns approximately 27.2% of New Millennium and is the Corporation's largest shareholder and strategic partner.

Tata Steel has exercised its exclusive option to participate in the DSO Project and has a commitment to take the resulting production (see news release 10-16 dated September 14, 2010).

The Millennium Iron Range currently hosts two advanced projects: LabMag contains 3.5 billion tonnes of Proven and Probable reserves at a grade of 29.6% Fe plus 1.0 billion tonnes of Measured and Indicated resources at an average grade of 29.5% Fe and 1.2 billion tonnes of Inferred resources at an average grade of 29.3% Fe (see news release 06-13 dated July 5 2006 and news release 07-11 dated July 17, 2007); KeMag contains 2.1 billion tonnes of Proven and Probable reserves at an average grade of 31.3% Fe, 0.3 billion tonnes of Measured and Indicated resources at an average grade of 31.3 % Fe and 1.0 billion tonnes of Inferred resources at an average grade of 31.2% Fe (see news release 09-01 dated January 16, 2009).

NML's DSO project contains 64.1 million tonnes of Proven and Probable Mineral Reserves at an average grade of 58.8% Fe, 8.1 million tonnes of Measured and Indicated Mineral Resources at an average grade of 58.8% Fe, 7.2 million tonnes of Inferred Resources at an average grade of 56.8% Fe and about 40.0 - 45.0 million tonnes of historical resources that are not currently in compliance with NI 43-101 (see news release 09-03 dated February 11, 2009, news release 09-05 dated March 4, 2009, news release 09-16 dated December 9, 2009 and news release 10-12 dated July 8, 2010). A qualified person has not done sufficient work to classify the historical estimate as current mineral resources and the historical estimate should not be relied upon.

The Corporation's mission is to add shareholder value through the responsible and expeditious development of the Millennium Iron Range and other mineral projects to create a new large source of raw materials for the world's iron and steel industries. For further information, please visit www.nmlresources.com, www.tatasteel.com and www.tatasteeleurope.com.

Forward-Looking Statements

This document may contain "forward-looking statements" within the meaning of Canadian securities legislation and the United States Private Securities Litigation Reform Act of 1995 These forward-looking statements are made as of the date of this document and the Corporation does not intend, and does not assume any obligation, to update these forward-looking statements.

Forward-looking statements relate to future events or future performance and reflect management of the Corporation's expectations or beliefs regarding future events and include, but are not limited to, statements with respect to the estimation of mineral reserves and resources, the realization of mineral reserve estimates, the timing and amount of estimated future production, costs of production, capital expenditures, success of mining operations, environmental risks, unanticipated reclamation expenses, title disputes or claims and limitations on insurance coverage. In certain cases, forward-looking statements can be identified by the use of words such as "plans", "expects" or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or statements that certain actions, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved" or the negative of these terms or comparable terminology. By their very nature forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Corporation to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Such factors include, among others, risks related to actual results of current exploration activities; changes in project parameters as plans continue to be refined; future prices of resources; possible variations in ore reserves, grade or recovery rates; accidents, labour disputes and other risks of the mining industry; delays in obtaining governmental approvals or financing or in the completion of development or construction activities; as well as those factors detailed from time to time in the Corporation's interim and annual financial statements and management's discussion and analysis of those statements, all of which are filed and available for review on SEDAR at www.sedar.com. Although the Corporation has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward looking statements.

TO ACCESS ADDITIONAL INFORMATION ON NEW MILLENNIUM AND THE TACONITE PROJECT:

ftp://ftp.national.ca/medias/New_Millennium/

Username: presse

Password: media

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Walmart sees the retail food market up for grabs

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