Saturday, March 12, 2011

Intel boosts marketing subsidies for motherboard makers

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I'm not sure if this is good news for everyone ... but Intel has decided to increase marketing benefits for all or most motherboard manufacturers. I guess you can watch a sweetner by Intel or compensation for the recent problem of Sandy Bridge chipset.

"Besides offering compensation to players for its motherboard chipset, Intel expects to increase its budget for the grant of marketing hoping to comfort her mother partners as well as boost to consumer demand for PCS in the second quarter, according to sources from motherboard makers.

Sources stressed that the 6 series chipset-based motherboards only represented less than 10% of shipments most players, they were not affected much in terms of cost; However, consumer demand in February and March are expected to be significantly affected, causing the ship to drop 10-15% sequentially.

Source: Digitimes


View the original article here

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