Here are the results of recent studies on advertising and marketing related topics. For a more in depth to these topics, visit our sister site, marketingcharts.com.
Announcement retargeting generates 1046% Lift
Announcement retargeting generated the highest lift in brand search behavior 1.046 percent, according to a comScore study conducted by ValueClick Media on the effectiveness of online advertising display according to its media placement strategy. the study also found that the impact of retargeting is limited by its scope on low, even if its cost is moderate compared to other strategies.
Men substantially more likely to Use Mobile Phone in many places
There are several locales where males buyers are substantially more likely to use a mobile phone than the general population, according to a recent study by Insight Express. for example, 30% of men will use a mobile phone in an electronics store, compared to only 10% of the population in General. dissemination is similar to the mobile telephone use in clothing stores (about 32% of men compared with about 15% of the general population) and slightly smaller department stores (30% compared to around 15%).About 15% of men will use a mobile phone in a position of service, compared with about 5% of the population in General.In all these circumstances, mobile telephone use is male to two or three times that of the general population.
Mobile Web destinations dominate the campaign mix
Mobile web Destinations represented almost 80% of target mix of advertisers campaign for the third consecutive month in August 2010, according to the millennial SMART Media report. almost half (47%) of mobile advertising campaigns users clicked on a mobile ad in August 2010 to a mobile website. another 31% sent users to a custom landing page, while 22% open in an expanded rich media experience (including downloads).
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