Glass? s appointment APRIL to re-energise media relations program and Clear Communications for strategic branding and marketing role

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Customer: Glass
Date: 23 Sep 10

Glass, glass help Publisher-Bible the motor trade ' used car prices, has appointed both Automotive PR and Clear Communications to manage a vitalizzato and marketing program.

How to build brand of glass in their traditional motor trade arena, the new agencies will also have a strong focus on demonstrating how glass data can help consumers make better informed buying and selling decisions.

  Andy Carroll, CEO of glass, commented: "I think the time is right for a complete revision of the image of glass, an image that has served the trade well for decades. we intend to build on those strengths and develop our unique data and intelligence automobile into a tool accessible to use both buyers and sellers of used cars." 

"To help in the transformation process we wanted an expert automotive PR advice that can challenge preconceptions and bring new ideas still retain our key business strengths in business.  We were very impressed with APR's creative and imaginative proposals which we believe will help us to develop a wider audience for our services and assessments, "he said.

On the appointment of Clear Communications has added: "developing and updating of our brands, along with ensuring that our marketing activities comply with all of our rapidly evolving needs of the world of electronic communications, is crucial for our future. clearly demonstrated that can add real value and help us develop our brand and market penetration as we grow the business".

Martin Hayes, President and founder of the APR, said: "the new management team of glass has exciting plans to revolutionize the way you perceived the business and its services used.  We believe that we can their partners on that trip and introduce new concepts of communications that updates and further build a brand that has an unrivalled position in the automotive industry. There risking our broad skills that extend powers both trade and consumers. "Initially glass account will be handled by Martin Hayes and recently promoted the responsible Tom Callow, with additional talents introduced as the relationship develops.

Julie Clare, Managing Director of Clear Communications, commented: "Glass is an iconic brand in the automotive industry and will build on those strengths to reflect the new ways that consumers and the motor trade interacts in the digital age.Chiara will work with the whole team to further develop their strategy, to integrate the program in glass and to ensure that it runs efficiently through all marketing channels. "

-ends-

 About glass

Glass was founded in 1933 by William Glass and driving the first glass for cars of values – widely referred to as the dealer of used cars ' Bible ' – was published in July. Since then the company has expanded its evaluation experience to cover the commercial vehicles, motorcycles and caravans, providing data in formats printed, electronic and online.

Today glass offers products and solutions that are used at each stage of the life cycle of the vehicle.They include the platform of online assessments and collision repair GlassNet GlassMatix prediction system, as well as the car new technique and residual value specific information and forecasting tools.

Glass is part of International AG EurotaxGlass 's, Europe's leading supplier of automotive intelligence in 30 countries.For more information visit www.glassguide.co.uk – market insights of glass house.EurotaxGlass's corporate Site is www.eurotaxglass.co.uk and website consumers can be found at www.glass.co.uk.

On APRIL

PR automaker is 10 years old this year and works for more than 40 blue chip customers in the global automotive industry. the company is headquartered in Soho, Central London and has operations in the United States, China, France, Germany, Italy and Spain, affiliates in South America and experience in Russia, India and other markets in the world.

The company offers a specialized service relations support and has strong contacts with a wide range of journalists covering every aspect of the automotive industry. increasingly international media campaigns works that benefit from the resources devoted to its qualified and industry focused team.

For more information visit: www.automotivepr.com.

Information about Clear Communications

Clear Communications is a strategic communication with vast experience in the automotive sector. Based in Cirencester and London, clear, working with clients, where the strong strategic thinking is the hub of their communication needs. strategic marketing advice And clears also plans and offers fully integrated communications programs for its customers, ensuring that every aspect of the strategy are coordinated, delivered in an effective and focused on their business goals.

For more information visit: www.clearcommunications.co.uk

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Saw head that Dutta Dee tipped to leave the marketing company

Details of the sudden departure of Dutta were not immediately clear.

Dutta joined Visa in August last year to fill the role vacated by Kapoor regional left after his promotion to head of marketing and products for Central Europe, Middle East and Africa.

Kapoor, he moved to London from Singapore to assume his new role in May 2009.Since May 2007 and prior to her time at Visa served as EVP of Nestlé India for two years, he served as regional.

Dutta joined Visa from his position as Vice President of communications and head of marketing at Sony Ericsson, where he spent six years after his appointment has worked closely with TBWA agency after the appointment of global business of 600 million dollars of brand, oust the historic BBDO. Visa works with OMD for its multimedia activities.

Dutta couldn't be reached for comment.

Copyright © Asia-Pacific campaign

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SEO. Co. uk release huge range of Free SEO Tools

SEO. Co. uk has a phenomenal success rate when handling client campaigns and are able to offer a free analysis and SEO without obligation for the parties wish to adopt a SEO campaign to strengthen its presence online.

Cheshire, UK, 24 September 2010 PressReleasePoint--seo.co.uk have launched a range of free SEO tools on their website dynamic and varied. Tools can be used by anyone visiting their website, SEO and co.uk also offer a free analysis of SEO for stakeholders who wish to learn more about current health SEO of their site and how to improve their rates of organic traffic and conversions. free SEO tools available from seo.co.uk offer users a thorough analysis on the performance of their website search engine optimization and suggest areas that may be carried out to improve rankings.

A key feature of SEO. Free SEO tools co.uk are that can be embedded on other websites. html is available on the page of each tool for webmaster embed on their own sites and SEO co.uk are encouraging visitors using their tools to embed them on their websites to help spread their message of ethics, white hat SEO.

The free SEO tools currently available are:

Alexa Rank Checker
Free Alexa rank checker of SEO. co.UK can show the present ranking in Alexa ranking system and the amount of authority currently posesses

Cloaking Checker
Some webmasters employ a tactic called "cloaking" on their websites to try to deceive search engines in an effort to improve their rankings and authority. This tool can expose those sites and show if it's really relevant for certain terms

Domain age Check
Age of the domain can be an important factor in an SEO campaign.This free tool SEO can verify the exact age of a domain that can be helpful when planning a SEO strategy

H tags and Alt Tag Checker
This Checker can show any site h tags and ALT tags.Users can then determine the strength of one before deciding if they need amendments or not

Header Checker
Especially useful for Web sites with a large number of pages. This tool can check the header of each page titles entered and presents the code of the page, showing his status within seconds

Check internal links
Provides a complete list of internal and external links on a website is very useful to identify broken links and give an overview of link profile of healthy for a site
IP Lookup Tool

Can provide information on any IP, such as its position on the planet and other useful statistics
Keyword density checker

Provides information about the density of keywords on a Web page.Too many keywords can look spammy, while not having enough keywords will be ineffective for rankings

Meta Tag Analyser
Analyze the meta tags on a page and determines the length If Metas site. are too long a search engine may have difficulty indexing, such as

Meta Tags Generator
By entering keywords in the meta Tag Generator will do creative Metas effective – including titles, keywords and descriptions – that can be embedded in a website

Online SEO analysis
Gives a series of tests to provide an accurate overview of Web site information. Determines the issues as the current keyword density, as optimized METAS are backlink and more, evaluation

Site validation control
When a URL is entered the site validator control will be effectively ' spellchecker ' code outlining, identifying any errors that may be present

What do you see Google tool
Provides that an overview of the search engine and runs of what the world sees when its spiders and bots come crawling a site

WHOIS search tool
Indicates whether a domain is in use or not. If you then outlines the details of who has purchased and their contact details should someone want to enter negotiations

"We are pleased to be able to issue a range as wide and varied of free SEO tools for our visitors to use. everyone is fully in line with our ethical approach, white hat SEO and is a great way to interact with our community and user base. We hope that people take advantage of the ability to put them on their websites too, to help spread our message of ethical SEO," says a spokeswoman for SEO .co .UK. "Our free SEO tools stress our philosophy of conviction and nucleus that SEO should be inclusive and accessible for everyone. SEO, when practiced properly, it's a great way to improve your visibility to people on major search engines to increase traffic you. Let's hope people take note of our ethical approach and use our tools to improve their presence on the Internet. we can also offer an analysis SEO free and without obligation to show what areas of the website currently are working well and that the parties could be improved. "

To find out more about SEO.co.uk, use their free SEO tools or to request a free SEO analysis telephone them on 08459 736 736 or visit seo. co.UK

About SEO .co .UK
Founded in 1999 SEO. co.UK has seen growth of SEO from its early stages of what is now a huge industry, diversified. just as offer SEO packages and Services SEO friendly, transparent to clients who are building a community around the world also for anyone with an interest to participate in online marketing. SEO. co.UK has a phenomenal success rate when handling client campaigns and are able to offer a free analysis and SEO without obligation for the parties wish to adopt a SEO campaign to strengthen its presence online.
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SEO. co.UK release huge range of Free SEO Tools

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Retargeting Lift offers more Online Targeting

Retargeting is the strategy of targeting online offering the elevator the majority, although it has low to achieve, according to a new study from comScore and ValueClick.

The study measured the effectiveness of the six major strategies targeting online: audiences (ads served online behavioral data-based), contextual targeting (ads served to related page-level content), efficiency of prices (cost per click), premium prices (placements on premium publishers), retargeting (notified to users who have already visited the site an advertiser) and execution-network (RON) (ads that appear on the network, often optimized by conversion).

Retargeting Leads Lift, Reach late
The study evaluated the different strategies in terms of average elevator in research activities that have generated for the brand advertised, while taking into account also reach their media and cost compared to the execution policy-network estimates.

Among the six different positioning strategies, Retargeting generated the highest lift in brand search behavior 1.046%. Despite this considerable elevator, the impact of retargeting is limited by its relative low flow rate (tied with audiences for the lowest index score of reach), even if its cost is moderate (third-highest price index score) relative to other strategies.

At the other end of the spectrum Elevator, efficiency generated the lowest lift in brand search behavior (100%). However, had the third-highest index score reaches and second-lowest cost index score.

RON reaches most, costs less
The execution policy-network estimates offered the highest index score reaches the. However, the elevator was the second lowest to 126%, though its cost index score was lower.

Contextual, Premium Lead in cost
Online contextual targeting strategies and premium cost Index scores were close to three times as high as the most expensive strategy to third parties, retargeting. Contextual was slightly more expensive premium, with a score of labour cost index compared to 1471 1473.

Positioning Strategies more produce Synergy
Another key finding from the research is proof of the synergy between campaigns that used multiple positioning strategies. in particular, several campaigns in which the positioning of three or more strategies were distributed showed a tendency to blow away disproportionately the rule on at least one dimension of performance.

For example, data show that an important pharmaceutical campaign performed by Good Apple Digital, that five of the six methods deployed studied positioning, caused visitors who had seen the campaign spending seven times the average number of minutes on the client's site normal. other campaigns showed lifts Like normal.

In context, Internet users as targeted ads
Internet users are more likely to prefer online targeted ads, when they are requested to make real, value-for-value compromises, such as free access to Internet content, according to a new survey from PreferenceCentral. PreferenceCentral asked consumers to declare their preferences for customized online advertising in the context of real-world scenarios trade-off and found that more than half of consumers interviewed indicated that they prefer relevant targeted online ads as a compromise to access free content

About the date: The study analyzed 103 39 different campaigns from advertisers covering the 7 industries, examining the elevator in the visit of the website of brand and trademark search queries through six different media placement strategies

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Social Media Marketing Conference 2010

Event date: 18-19 November 2010
Location: beach of Novotel Juhu Mumbai, India 

Social Media Marketing h?? become one ?f th? m??t powerful methods for the creation of trademarks and marketing products & services in this current media landscape. B? fortification team with the right tools and marketing strategies for SMM, ??n b? ??u ?f ensured greater presence and increased popularity ?f ???r brand beyond fr?m getting an opportunity to promote a broad base soui ?f potential customers with minimum cost ???r services incorporate products soui over time can qu??k??t.If you are looking to leverage your brand, interact with your customers & clients, investors or maximize the ROI, and grow your products & services, that this is the Conference that you should not miss!

MMA Members receive 10% discount for early registration.More information by logging in

SOURCE

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Marketing Veteran joins Oneonta Starr Ranch

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Business marketing by introducing companies reluctance to benefits of social media

Marc USA ad Executive Adam Kmiec faced an elegant fireplace in a room of wood-cosy historic Duquesne Club and related the story of a launch customer marketing firm of Facebook.

Management wanted to share the news with employees by sending an email with a link to the page.There was only one problem, Somebody said. in the discussion emphasised: "Guys you realize that it restricts access to employees".

A wave of laughter rueful moved through public of Mr. Kmiec, who had gathered for the launch of a "series of commitment" meaning to introduce the concepts and potential uses of social media sites for commercial purposes.

It's a messy world of networking in many places online, but the continued growth of social media sites is convincing businesses also reluctant to consider the possibility that these venues may be ripe to meet potential customers.

They could also enable personnel to use Facebook.

And marketing business, which is not that long ago were rush to figure out everything themselves, are becoming teachers that helps explain how it's done.

The staff of the agency that is red, Downtown, couldn't find any extra copies of a social media guide that worked on this summer with company PR Elias/Savion. Fact level professionals around the country who use Transitions Optical products, "it was really popular," said an apologetic Jeff O'Brien Myers, principal at the Agency.

A print of the booklet is reassuring comments and basic start-up, ToolTips, together with the encouragement of at least give this tool a try: "is the new Word of mouth, and you do not want to be left out of the conversation".

Some of the most difficult parts of teaching clients to use the social media sites, where conversations can wander all over the place, include convey the idea that this is not something that can be done only once and then ignored, as well as the concept of allowing many people to get involved in the business.

Teaching involves some reassuring.

"You don't have to be one of those tweeters," said Ty Wong, Creative Director at this is red.Constant Chatter can also be annoying to the faithful followers.

Still, some consumers or colleagues are going to be again check regularly if there is no new stuff going up.And if there is going to be a feeling of genuine conversation, someone--a real person--must be prepared to answer questions or comments.

Leonardi Group Perrysville Avenue, Hill Observatory, the firm's marketing system to help customers think of doing social media takes a crawl, walk, run and fly approach, with the first phase of a period of "scanning" sometimes long listening. That means helping them to identify places where people in the industry are talking to each other and to look to see what they are talking about.

In the end, the Agency may recommend a client become part of the chat.Leonardi recently helped PPG Industries established a forum where the type of professionals that can influence decisions to use its products--architects, building owners and identifiers--could talk about projects or simply share ideas.

Companies might want to think about social media, some argue, as being rather like sending staff members to network events or meetings of Commerce. just like people must learn to behave in these settings, they must learn to behave online.

"Establishes the rules of the game from the outset is critical," said Mr. Kmiec.But it is so trusting employees to manage themselves professionally in online communities, he said.

The staff of Leonardi led sessions on creating a correct profile for the site of LinkedIn that is increasingly used by professionals for networking. the Agency's staff also monitor online conversations on behalf of clients. "We are constantly feeding opportunities to our customers, "said Arnie Begler, vice president of strategic planning.

But actually answering a question or comment, that's up to people within a particular company. "At the end of the day, they must be your own brand ambassadors, "said Paul O'Rourke, Director of public relations for Leonardi.

Duquesne Club gathering, participants said that Pittsburgh and other cities, have more than a few workplaces where an older employee basis, perhaps with limited Internet access at work, really isn't aware of conversations going on line.

The other spectators were looking for ways that all this offers opportunities for a company who works in heavy industry or even, say, is in the business marker gravestone.

Fits that last query, Mr. Kmiec told the story of a guy who sells fences in New England. Has started a blog talking about regs of fences rules that serves as an entry experts willing to offer information without selling. his blog has become popular because there are alot of good places to go for this kind of information.

Perhaps, said Mr. Kmiec, a blog with straight talk about gravestone markers would offer a real service that would draw questions, discussions, and generally raising the brand profile of blogger.

Marc plans to continue its series of discussions via webinar. the agency seems to think there's much room for improvement of the social media: "there are very few companies that are doing well," Mr. Kmiec said to the public.

"Money Q&A" and "Company Town" featured are exclusively on PAG +, a website only to members of the Pittsburgh Post Gazette. our introduction to PG + gives you all the details. first published on September 24, 2010 at 12: 16 am

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A direct mail taxing problem

I live in the Valley of Ross, an area of about ten miles north of Golden Gate Bridge on San Francisco. Recently, I received a ballot sent to all residents of Ross Valley, which has enabled us to vote (by post only) on a new tax measure-flood control.

I took a look at the poll and instantly smelled BIG trouble.You see, so that your vote count, you would sign the front of the ballot. However, directions, which stressed the importance of signing, were printed on the back, on the bottom and in small type.

My thoughts at the time, ran something like this: "who put it together I didn't know what they were doing. Nobody is going to sign this thing. The copywriter should have put the indications on the front; the line where you must sign should have said, ' you must sign here for your vote count! ' and there should have been a red arrow that points to a signature line with labeled, is important!You must sign your vote here!' "

This is everything that I thought the issue until the titles started to appear in our local newspaper, the Marin independent Journal. it turns out that 20 percent of voters (1600 of 8000 people) failed to sign their ballots and flood-control tax passed by only 65 votes. Needless to say, as for the American way, were filed suits and the question is in the courts.

What is the moral of the story?

Simply that when you are a direct response copywriting vehicle, whether e-mail, letter of lead generation, ad ... or a ballot election, the issue of details big-time!

For example, suppose you're copywriting or evaluation copy for a flyer/brochure that is going in an envelope with a letter of lead generation. What are some of the details of a copywriter should pay attention to? Here are just some of the things I ask along the way:

The flyer Is a good match for I'm trying to reach your target audience?
My flyer educate and really motivate the reader?
The creative approach and my tone copywriting are appropriate for the product that I'm selling?
The flyer for a good integrates with the other elements of mailing?
Are my titles communication clear benefits?

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Twitter optimized to keep users, to attract ads

Social media experts predict that Twitter is preparing to be more friendly but ad questioning the relevance of the home page of the website micro-blogging, when most of use elsewhere.

Last week, that Twitter has unveiled a new look to increase twitter.com multimedia experience richer, as Facebook. instead of the news feed and simple text link, users are now able to watch video and view images without leaving the site.

Rather than see departing traffic to other websites, Twitter's strategy appears to keep users on your site longer. Matt Houltham, partner, Zenith Optimedia, said: '' This marks a fundamental change in the way that Twitter is used. is moving from being a distribution platform to become a destination in itself.''

But media buyers, including Mr Houltham, I assess what this means for their customers who turn to Twitter to get their messages through the huge global audience.

Simon Small, who heads the drive social media to media agency group communication Mitchell, said: '' there is more of a chance that the content will be found because people will be spending more there because they have more of a reason to leave.

'' But on the flip side is that people are less likely to go out and go to your website. we're all still trying to figure it out.''

The balance, Mr Small said an improved user experience '' can only be a good thing for marketers as it will give them less of a reason to go elsewhere ' '.

The changes include the ability to preview content, geo-tagged tweets, create mini-profiles that do not require you to navigate away from the site and submit.

The changes are read as a sign of Twitter founders are finally tackle some of the shortcomings of the site, which until now were addressed largely from third party applications, such as TweetDeck and Tweetbird, for use on mobile phones. the founders are also trying to finally monetise the 190 million people who use Twitter every month.

Buyers of media question whether changes will make no difference, since the Web site of Twitter accounts for only 14% of using Twitter, according to Experian Hitwise.

Twitter has represented to 0,05% of upstream traffic to all sites in February 2009; on the contrary, Google which 27.24% of traffic, Windows Live Search 0.87 percent and Yahoo!7 search 0.49 percent, says Hitwise.

'' [There will be a difference] unless they change the terms and conditions of the developers [of] such applications to force them to include ads, '' said Mr. Houltham. ''The first step is to see what those ads are going to look like ' '. Mr Houltham suggests contextually listings, or those that appear at the top of searches, are more likely.

Earlier this year Twitter started carrying sponsored tweets from advertisers, which are displayed at the top of search pages. Coca-Cola reported that within 24 hours after sending a tweet sponsored that was seen 86 million times, giving the company a ' ' ' ' commitment rate of 6 percent, compared with the average of 0,02% users engaged with a standard online advertisement.

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Oh behave! How Behavioral Analytics custom marketing fuels more

Free newsletter Most Popular Reports top topic Research Guide RSS who sorry, I could not read the contents scostanti this page.

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Penny Stock tips that pay for business-Sponsored Links

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Mobile Web destinations dominate the campaign mix

Mobile web Destinations represented almost 80% of target mix of advertisers campaign for the third consecutive month in August 2010, according to the millennial SMART Media report.

More mobile Campaigns lead to Mobile Websites
Almost half (47%) of mobile advertising campaigns users clicked on a mobile ad in August 2010 to a mobile website.Another 31% sent users to a custom landing page, while 22% open in an expanded rich media experience (including downloads).

Thus, by combining the mobile ad and percentages of custom landing page, 78% of users of mobile advertising campaigns sent to mobile web destination in August 2010. Millennial Media says that this signals brands continue their commitment to the mobile platform by creating persistent mobile Web sites and landing pages.

As for the remaining approximately one out of every five mobile campaigns opening in expanded rich media, Millennial media analysis indicates new advertisers, including insurance and CPG brands, leveraging the multimedia element high-commitment in their campaigns to promote applications and
video content.

Targeted audience lead Deeper Insight
While 57% of mobile advertising campaigns in August 2010 were wide-ranging, 43 percent have been targeted allow advertisers to engage in a dialogue deeper with mobile users, resulting in what saith the Millennial media are stronger interaction rates of campaign.

Of campaigns of the month, 41% were location based (geo) and 37% were demographic, while the remaining 15% 7% were campaigns of public behaviour and public takeover campaigns.

Millennial Media Analysis indicates retail & restaurant franchise locations and small businesses leveraged location based campaigns to drive traffic feet in brick and mortar locations through targeted relevant promotions.Banking brands were also actively targeting specific geographical areas with new customer promotions.

Meanwhile, pharmaceutical brands in leveraged demographically targeted vertical mobile marketing campaigns to promote new products for women.Millennial media Data also show that an advertiser automotive used mobile demographic targeting to reach the demographic Millennials with an end-to-model-year promotion.

Telecom and entertainment Brands, trying to create a custom audience of fans of sports to promote their offers Football Mobile behavioral campaigns employees in August 2010.

More results

U.S. mobile web has increased from approximately 1.67%, from 78.7 million to 80 million users. Nearly 30% of mobile subscribers, access to content on their phones retail cannot be reached online or off retail mobile user ine (in-store) .the tends to be a bit more aff usr compared to total mobile audience, with almost 34%, making over $ 100 k per year. The users mobile retail products and services that you purchase varies greatly, but electronics and clothing accessories/proved to be the most popular purchased. 13% items of advertisers mobile used rich media creative. 1.03 mobile ads were invited per page view. The average mobile user had 122 pages viewed for each user session month .average time was four minutes and 46 seconds.

iPad, iPhone users trend young, Wealthier
Mobile device users and iPhone iPad, platform-based iOS, tend to be younger and richer than typical mobile subscribers, according to a recent survey by the Nielsen Company. approximately 50% of iPhone users both iPad and earn $ 75,000 or more each year. within this category of income, slightly more users of iPad iPhone users earn more than $ 100,000 per year.

In contrast, approximately 30% of all mobile phone subscribers earn more than $ 75,000 annually, with a significantly smaller device users earning $ 100,000 or more that the proportion of IOS. divided into featurephone and Smartphone users, demographics of income of featurephone users is similar to those of mobile subscribers in General. However, some 45% of smartphone users (including users of iOS) earn $ 75,000 or more each year, with approximately the same percentage of earning over $ 100,000 per year as IOS device users.

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Top industry news for 9-23-10: puts Facebook friends for sale

Social Media:

Facebook Friends for sale like advertising search by clicking cliques. Facebook said to work on phones with INQ for AT&T. LinkedIn acquire business review start ups. Foursquare experimenting with recommendations engine and "manufactured Serendipity".

Mobile Marketing:

IAd Apple's developer connection is a work-in-progress (sometimes costly), APA managers say.

Privacy:

Schmidt: "Google Google do data mining".

Ad agencies:

VideoEgg buy Six Apart to build the corporate media ' conversational '.

Email marketing:

Pearls of wisdom:

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People of influence and constant contact to this one-day seminar for companies of Miami on how to maximize the returns on marketing and advertising media

Sorry, that I could not read the contents scostanti this page.

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Recession improves the Government Healthcare recipients

More than one-quarter of U.S. adults reported with government insurance (Medicare, Medicaid, or military/veterans benefits) in August 2010, 13% from January 2008, according to the Gallup-Healthways.

Percentage of employer-provided Goes Down
August 2010, 10.0% of adults in the United States was assured through a program of Government like Medicare, Medicaid, or military/veterans benefits. This figure exceeds 22.5% of U.S. adults receiving government insurance in January 2008, a month after what is generally considered to be the starting point of the current recession in December 2007 of approximately 13%.

During the same time period, the percentage of adults assured through a private program partially or completely provided by their employer in the United States fell by 9%, between 50% and 45.5%.

August results reflect long-term trends
The percentage of American adults who have the Government insurance has risen above the range of 23% for the first time in August 2008 (24%), crept over 25% in May 2009 and remained mainly in the high range of 24%. However, the figure was over 25% in the last five consecutive months.

In addition, 45.5% of Americans with employer-based coverage work Ties June 2010 for the lowest on record and is less of 47.9% in August 2009, 48.4% in August 2008 and 50% in January 2008.

Uninsured levels increase dramatically
Meanwhile, an average of 16.3% of Americans are uninsured in 2010 so far, about the same as last year, but about 10% more compared to 5.8% in 2008. the percentage of those who receives some other form of health insurance remained fairly consistent around 11% since January 2008.

No single cause to blame "
A specific program isn't driving l'aumento in rolls of a Government's healthcare.Additional Gallup Data show that the percentage of Americans with Medicare and Medicaid cover military/veterans are each up to date in 2010 compared to recent years, although the proportion with Medicare increased slightly more than other two programs.

Government programs together to have impact
Gallup analysis indicates the new law passed in March 2010 healthcare has still decrease significantly these programs, but many provisions are always in progress, with the other set to start this month and several more in the coming years. increased access to Medicaid, ban on discrimination against Americans with pre-existing conditions and the creation of an exchange of health insurance, which are set to take effect in 2014, will have an additional impact on the status of healthcare coverage in the country.

Share insurance worker grows 14%
While the premium family healthcare U.S. medium grew by an average of 3% in 2010, the average proportion of workers increased by 14%, according to new data from the Kaiser Family Foundation and Health Research & Educational Trust. Total premiums for family coverage sponsored by the employer, including that which employers contribute themselves, grew by 3% to $ 13.977 on average in 2010. single Cover an average of $ 5,390, an increase of 5% year-over-year.

Meanwhile, workers on average are paying nearly 4,000 dollars this year toward the cost of family health coverage, up 14%, or $ 482, above what they paid last year For single coverage., workers are paying an average of $ 899 this year, 15% from last year's $ 779. Contributions of the employer did not increase last year.

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The new B2B marketing manifesto

The new B2B marketing manifesto

Speed puts out some innovative B2B marketing innovative contents and known for inspiring thought advanced takes the roles and responsibilities of marketing — and this manifesto is no exception. Call that a bit of a rant and a challenge intended to raise the ambitions of marketing to address this new world, that many of us are in deep water.

"B2B marketing is a profession of ideas".

I love this statement.It changes the way you think about marketing? Open up endless possibilities?

To capitalize on that definition, B2B marketers must embrace and refine the new (if a bit SCARY) roles to move the entire dynamic of what we do. in essence, we need to take a position on:

Bringing back ideas from what we hear in the market that will make money. Owning the revenue pipeline.(You fill it, sales works).Master the information that differentiates our offers to raise us above the noise.

The ultimate goal that we can achieve when we need to take charge of these roles is winning the battle for the attention of our prospects.You see, you might think that you only need to worry about your direct competition — but are only a small part of what is competing for the attention. Yet, without the attention of your prospects, it's game over. Yes, it's really just that simple.

Everyone and anyone can publish content online can become a contender for the attention of your prospects — professionally or personally. really doesn't matter because there are only so many hours in a day. attention deficit has become the norm. is there a "shiny new toy" in every workflow update Twitter, LinkedIn, RSS feeds and e-mail dump. instead of 5-7 seconds to capture attention, now you have only micro-seconds.

In order to win the battle for attention, you must honor the 5 B2B imperatives; the world vision, beliefs, chops, ideas and silo annihilation. the manifest does a great job of creating these so you'll just go and download it ... read more.

But once you've used to set your Foundation these imperatives, now you're ready to take advantage of the tools that will make you the marketing rock star you've always portrayed yourself becoming.

The tools include:

Content Marketing – the fuel that feeds the marketing engine.Analytics – measure everything that moves as well as the stuff you don't.A/B Testing – check your assumptions at the door.Forge – Golden mystical connection between sales and marketing.Research – the Foundation to obtain an unfair advantage.Community – the new bow B2B to build relationships.

The result of this captivating wonderfully rant and challenge to push your ambition marketing new levels of greatness is summarized nicely with this:

"[I] triple-t's time to abandon the illusion childish that nobody cares and start telling people what's in it for them."

We are definitely Kansas more ...

Go get your copy and see if you're ready for the challenge.

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About Ardath Albee
Ardath Albee, CEO & B2B Marketing strategist, marketing interactions its firm helps companies with strong sales growth and quantify the effectiveness of marketing through the development and execution of interactive eMarketing strategies led by interesting content.

His new book, eMarketing strategies for the sale of the complex, from McGraw-Hill, is now available!

His articles and blog entries were used for University ezines, published in CRM Today, Selling Power, Rain today and Enterprise CRM Marketing Profs News. has incorporated the post of his blog in a number of their newsletter "Get to The Point".

Subscribe to our RSS feed & Get your News SYS-CON Live!Publishes your article!Please send editorial (at) sys-con.com!
Tianji.com!Contact advertising (at) sys-con.com! 201 802-3021

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Flutteroo auctions embraces social marketing

LONDON, UNITED KINGDOM--(Marketwire-24/10/09)-after a series of product launches and enhancements through the summer, Flutteroo is pleased to announce the launch of its latest initiative-a brand new refer a friend scheme further focused on delighting customers and leveraging its strong elements of social marketing. This debate requested and much sought after a further initiative stresses the part of the community of highly differentiated Flutteroo proposition in the market Penny auctions and by unique Bid.

Flutteroo has already over 90,000 registered UK bidders, a number that continues to accelerate and a base of loyal customers increasingly due to its ongoing attention for the customer and customer satisfaction. With the launch of its new scheme to a friend that it intends to continue promoting this community spirit and maintain cutting-edge Flutteroo auction market.Is this mixture continues not to be only a site to get a new cheap iPod Touch or a huge deal on newer laptop, but also a place to have also a lot of fun that ensures Flutteroo is so different to the rest of auction sites in the UK market launch comes hot on the heels of previous successes earlier in the year, including the feedback of Player, news site, real-time updates the winners and League Tables.

Dave Hobday, CEO of Flutteroo said "is a very important initiative and another milestone in Flutteroo.Our customers have asked us for a top-notch invites a friend and I am glad that this is what we are now able to bring their. couldn't be easier to tenderers; they simply type the email address of their friend in an area specially designed the site and you're done. Everything else is fully automated, including by sending their friend a personalized emails and is credited with additional offers to customers when the friend joins Flutteroo. "

The scheme will be heavily promoted on both the site and other social marketing Communities like Twitter, online forums, blogs and Facebook, where Flutteroo now has 2,000 highly active fans.Given the strength of Flutteroo's proposal, the scheme should be very popular with his clients present. Dave Hobday added: "our customers love a bargain. Thus, the opportunity to win the latest gadgets, like a cheap iPod Nano, next to obtain extra offers totally free just for referring their friends to a site that love is going to be incredibly popular.And, of course, the more customers we get then auctions more we run and the more opportunities we have. "

About flutteroo.co.uk

Flutteroo launched in 2009 in rapid market growth of auctions pay-to-Internet offer. These combine traditional retail with skill and strategy. Flutteroo privately is funded and based in London. Dave Hobday has a senior management and marketing background from companies including Sportingbet, HBOS, Telewest and Procter & Gamble. The management team has successfully raised over £ 1 million in first financing round.

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P & G Multicultural Marketer, Alexandra Vegas to this purpose driven approaches to reach Hispanic consumers

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NEW YORK, Sept. 23/PRNewswire/--Procter & Gamble (P&G) has long been a committed leader in advertising that reaches the Hispanic TV viewing audience and their history of delivering brand messaging has often been adjusted to meet the market's changes.Attendees at the Eighth Annual Hispanic Television Summit, held at the Hilton New York Hotel, on Wednesday, April 29, 2010 will enjoy a look back at Hispanic TV advertising, and see new creative strategies P&G plans for Hispanic advertising.

In the keynote presentation, scheduled for late morning, the company's top executive for multicultural marketing, Alexandra Vegas shares an insider's view of the P&G strategy for introducing brands to Hispanic consumers and how its TV advertising message has evolved over the years.Vegas recently said that she will "share how P&G's purpose of serving the underserved, more completely, has been brought to life through the company's commitment to Hispanic television advertising."

Vegas is currently the Director of the Multicultural Business Development Organization, North America at Procter & Gamble.

The 8th Annual Hispanic Television Summit will be held Wednesday, April 29, 2010 at the Hilton New York Hotel. The Summit is the signature conference for executives involved in the business of television and digital video targeted to the u.s. Hispanic and Latin American viewing audience.It attracts over 400 executives.Oscar De La Hoya will be honored for A Lifetime of Achievement in Hispanic Television.Five different panel sessions will feature leading executives from Hispanic Ad agencies, pay TV and programming networks.In addition to Vegas, the other confirmed keynote speakers are Ramón Escobar, EVP Telemundo; Diane Jones Lowrey, Director Marketing & Operations Diversity, Levi Strauss & Company; and Tony Maldonado, Vice President of Marketing & Acquisition, Cox Communications Sciences.

The Summit is presented by Broadcasting & Cable and Multichannel News and produced for these TV trade publications by the New York-based Schramm Marketing Group.

To register, please visit: http://www.broadcastingcable.com/hispanic2010 or http://www.multichannel.com/hispanic2010 or call Sandy Friedman at 917-281-4718.

About Procter & Gamble:

Four billion times a day, P&G brands touch the lives of people around the world.The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Bounty, Mach3, Dawn, Gain, Pringles, Charmin, Downy, Iams, Crest, Lenor, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion.The P&G community includes approximately 127,000 employees working in about 80 countries worldwide.Please visit http://www.pg.com/for the latest news and in-depth information about P&G and its brands.

Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV and telephone companies, firms, as well as emerging Internet video and communication services.http://www.multichannel.com/

Broadcasting & Cable covers the business of television for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, telco TV and the Web.http://www.broadcastingcable.com/

Broadcasting & Cable and Multichannel News

CONTACT: Rafael Eli, + 1-212-983-0219

Website: http://www.broadcastingcable.com/hispanic2010http://www.multichannel.com/hispanic2010

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Lister redesigns Elitis marketing literature

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Lister redesigns Elitis marketing literature: News from Lister Trade FramesBuildingtalk

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Search 40,892 articles from 4,566 return suppliers All sites Buildingtalk Electronicstalk Employeebenefitstalk Engineeringtalk Insidemoneytalk Interiorstalk Laboratorytalk Manufacturingtalk Marketingweek Marketplace Printingtalk Processingtalk Homepage Building Structures and Products Window Systems Lister Trade Frames First visit to Buildingtalk?RSS feeds Submit your news Become an advertiser Newsletter sign up Lister redesigns Elitis marketing literature To Lister Trade Frames product story Edited by the editorial team Buildingtalk Sep 23rd, 2010

Lister Trade Frames launches a redesigned range of Elitis Installer brochures and other marketing materials, making it even easier for installers to sell Lister windows and doors.

Ahead of the new Part L regulations, Listers moved to an energy Rated window as standard and added a 15 year guarantee without adjusting the price.

Listers is well known for its constant improvements.

Mark Warren, managing director, says that this has won the company many new customers this year both locally and throughout the Midlands and North.

Last year, Listers built in new showroom for local customers to use as their own.

The company produces quick and accurate prices by a variety of in-house IT communications systems, and provides a free of charge online pricing program.

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3 reasons why advertisers should not neglect Nokia mobile

InMobi reports that 48% of display ad impressions on its global network of advertising were made in Nokia phones in July. For the most part, this activity has occurred in Europe where Nokia has a foothold rooted-but still bested Apple with Nokia acquisition of nearly 10 billion impressions of Apple devices grabbing impressions of EUR 1.6 billion. Smartphones running the Android OS has had over 711 million. (via The Inquirer). In short, Nokia is a manufacturer of mobile marketers cannot afford to ignore-at least not in the long term.

Nokia Certainly have some serious problems that marketers should take into account: has yet to make significant inroads into the US market high-end, forged, it does not have any bargain with major U.S. carriers and software development efforts-unlike its line of hardware stellar-are seen as weak and timid. It is, strengths, however, are convincing and can also leads to some realignment in market share in mobile telephony in the United States in the long term:

Its devices are universal.Nokia, Samsung, RIM and Apple held the largest market share, a report from Gartner found. For the second quarter, sales of the Nokia mobile device end users reached 111.5 million units and a share of 13.5%.

It is making a play for the Smartphone market.Nokia introduced three new devices to his family's upcoming Smartphone Nokia World earlier this month to join his device N8 released recently.These were a telephone business oriented and two devices aimed at consumers-the E7, C7 and C6.

It has a new General Manager.Nokia has shaken up the top-level management is reporting a significant change, bringing in Microsoft Executive Stephen Elop as CEO. Furthermore, the head of the Division of smartphones, Anssi Vanjoki and Chairman Jorma Ollila company announced their departure dates.

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Placing data RoundUp: retargeting Ads raises the elevator 1046%

Here are the results of recent studies on advertising and marketing related topics. For a more in depth to these topics, visit our sister site, marketingcharts.com.

Announcement retargeting generates 1046% Lift

Announcement retargeting generated the highest lift in brand search behavior 1.046 percent, according to a comScore study conducted by ValueClick Media on the effectiveness of online advertising display according to its media placement strategy. the study also found that the impact of retargeting is limited by its scope on low, even if its cost is moderate compared to other strategies.

Men substantially more likely to Use Mobile Phone in many places

There are several locales where males buyers are substantially more likely to use a mobile phone than the general population, according to a recent study by Insight Express. for example, 30% of men will use a mobile phone in an electronics store, compared to only 10% of the population in General. dissemination is similar to the mobile telephone use in clothing stores (about 32% of men compared with about 15% of the general population) and slightly smaller department stores (30% compared to around 15%).About 15% of men will use a mobile phone in a position of service, compared with about 5% of the population in General.In all these circumstances, mobile telephone use is male to two or three times that of the general population.

Mobile Web destinations dominate the campaign mix

Mobile web Destinations represented almost 80% of target mix of advertisers campaign for the third consecutive month in August 2010, according to the millennial SMART Media report. almost half (47%) of mobile advertising campaigns users clicked on a mobile ad in August 2010 to a mobile website. another 31% sent users to a custom landing page, while 22% open in an expanded rich media experience (including downloads).

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Penny Stock tips that pay for business-Sponsored Links

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